How to Open, Run and Promote a WeChat Store


The world of commerce is booming with boundless opportunities. Joining in on the ever-growing wave of e-commerce has become a necessity more than a novelty. Adding to the thrilling opportunities of e-commerce in China is the WeChat Shop. With multiple marketing methods on offer, the WeChat Shop has something in store for every business.

Reach millions of potential buyers with WeChat Shop

If you have begun the quest for the ultimate guide to promote your business on Chinese grounds, you would have undoubtedly come across WeChat and its compelling WeChat shopping. It is now a mandate of sorts for most businesses to open a WeChat shop in order to make an impact in the Chinese market and beyond. With unlimited rewards on offer, it is not surprising how everyone, from fashion brands to luxury items, is extending their brand influence with the use of a WeChat shop.

What are WeChat Shops?

A WeChat Shop is an extension of your brand’s website. It is your brand’s chance at providing a seamless customer experience and improving the accessibility of your products. With a WeChat Shop, you can create your own little space to promote your brand. You decide the strategy; you set up or design the shop, and present your buyers with an exciting shopping experience.

Now, setting up your own WeChat Shop may seem like a complicated process to follow. In contrast, it is relatively easy to set up one and can be made easier with the help of a third party.

How to open/set up a WeChat Shop?

1. First, you open a WeChat official account. The setup process for this varies depending on whether you are a Chinese or non-Chinese business.

2. Follow this by conducting some user experience research to analyze the best way to meet the needs of the local market. Gather audience insights to design and develop a WeChat Shop. Remember, WeChat Shops give the most effective sales conversion when pictures are used in abundance instead of text.

3. Next, you will be required to couple your business’s official payment account with the WeChat payment system to receive payment. Overseas business owners and vendors can use their cross-border payment gateway both for online and offline sales.

4. Lastly, you are required to upload the inventory for your catalog of products. Setting up target times of the year to offer specials or new inventory additions is also a great operating strategy.

How to run a WeChat Shop?

Having completed the above steps, you can now create a new community or add to an established community that coincides with your WeChat Shop. You can do so by using a public WeChat account, which works in conjunction with your WeChat Shop. This will work towards developing a loyal community of buyers and followers.

Furthermore, the use of relevant content, like compelling promotions or news will drive engagement to your WeChat Shop. Offering coupons, discounts, and giveaways is a proven method that increases brand loyalty and attracts new followers.

How to promote a WeChat Shop?

Like other social media platforms, influencer marketing is a potent promotion tool on WeChat. Many businesses are reaching out to influencers to promote their brand on WeChat. Combining influencer marketing with your WeChat shop and your WeChat public account is a guaranteed method to reach out to millions of potential buyers. Remember to thoroughly vet the influencer you plan to approach for promotion. It is important to ensure that your brand’s image resonates with that of the influencer’s. A high number of followers is not the only key factor, here. Look out for the social media engagement of the influencer, before zeroing on one.

Creating an impressive WeChat shop, and consistently maintaining the image of your business, is the key to running a successful WeChat Shop. Sounds daunting? You may also seek professional help in sailing through the multiple operations of a WeChat Shop.

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