Marketing Advice That Matters
Creative. Tactical. Bold. Thoughtful. The skills and characteristics of a great marketing team member are about as far-ranging as they come. That’s what makes it so challenging to find a good group of candidates to choose from when you’re hiring designers, developers, copywriters, social media mavens, and project managers. […] Continue Reading…
Concept testing is a great way for companies to get in touch with customers’ needs and generate innovative ideas when it comes to new product development. Here are some of the reasons why concept testing in new product development will help your company’s success.
What is Concept Testing?
Concept testing is […] Continue Reading…
You might be surprised to learn that many companies, especially young companies, do not take the time to think of their customers in terms of separate groups. This process, called customer segmentation, or sometimes market segmentation, is a very powerful tool that allows you to target your customers according […] Continue Reading…
The landscape of the healthcare industry is changing. Patients play more active role in their care choices and you are required to provide them better information to help them make informed choices. But, how would they know until someone tells them? This makes marketing more important for your medical […] Continue Reading…
Though non-profit organizations are not selling anything or don’t need publicity for their public service, they do need some marketing to reach their prospective donors and gather funds. And the best way to market the initiatives of a non-profit organization is to send out simple yet heartwarming postcards and […] Continue Reading…
One of the main objectives of all sales and marketing plans will be to capture the attention of the prevailing and prospective customers. Presenting worthwhile mementos to them is a pragmatic way to accomplish this goal in a pleasing manner. Everybody loves gifts, and even when the gift is […] Continue Reading…
Copy for great fundraising letters is challenging than most other copy writing tasks for marketing objectives. But often such crucial copywriting tasks are executed by next desk executives rather than expert copywriters. That is the constraint for small businesses as they cannot spend huge on copywriting. But effective copywriting […] Continue Reading…
