Marketing Advice That Matters
As you move through this article, you will understand why we mention Weibo marketing.
Reason #1
Weibo is a microblogging space that is popular in China. Comparing it with other social media channels of the Western world might not be easy. It is because Weibo is unique in many ways. It combines the features of Reddit, Facebook. Youtube and Instagram as well as Twitter. Yes, you read it right! It has many different features that resemble all these social media platforms. This is the first reason Why Weibo Marketing (adstochina.westwin.com/Weibo-marketing) is Better than Other Social Media Marketing.
Reason #2
Second, Weibo is growing every year in its user count. Though newbies like TikTok and evergreen WeChat are in existence in China, Weibo has never lost its charm. Its growth last year was 17% and most of the users are youth. This makes it another reason why you should include Weibo marketing in your digital marketing strategy.
Reason #3
The third reason is Weibo is a proven platform. Many businesses like Tourism New Zealand, clothing brand North Face, Intel, Cisco, etc successfully leveraged Weibo Marketing to boost their conversions.
Reason #4
Next, Weibo is an open platform, unlike WeChat. User’s comments are visible to everyone on Weibo. Thus, you can choose Weibo to inform about your brand if you want to hit the pulse of a large user base at once.
Reason #5
Weibo has a specific style when it comes to allotting its profiles to businesses. Once your profile is verified, Weibo will push your profile into the relevant categories. For example, if you are a fashion clothing business wanting to make use of Weibo marketing, then you can reach users who are more interested in fashion, shopping, and the latest fashion trends. This way reaching a targeted audience is easy on Weibo.
Reason #6
Content is king on Weibo. Though the principle holds for any content marketing and digital marketing strategy, on Weibo it gets truer. Users love to share the informative and value-adding content that they come across on Weibo. You can find content created on video platforms of all types on Weibo. There are TV ads, there are youtube videos and there can also be videos shared by social media influencers, sports stars, etc. Any video or content that provides value to the audience finds its place on Weibo. Thus, if you are one of those marketers who realize the power of content, Weibo is a channel you should not miss making the maximum use of.
Reason #7
Weibo is a stiff competitor to WeChat and QQ. Though the number of users on Weibo is lesser than on WeChat, one can see the trend that users of Weibo are more dedicated to the platform. Weibo is in a way a great choice to deliver your message to a wider audience who have been with the platform for years.
Reason #8
Weibo users know the pulse of trending businesses. You can see many influencers (called wanghong in Chinese) on Weibo. In China, customers usually believe that products and services endorsed by influencers and celebrities as worth exploring. They trust them more compared to those that lie dormant. Another sentiment in China is that users favor those products that are shared by their friends and peers. This way also Weibo helps immensely as one can find that there is an open comment feature in Weibo that displays anyone’s opinions to the whole group of audience.
What does it take to get started with Weibo Marketing?
Starting an online marketing strategy in China is a time taking one. Many paperwork and stringent rules need to be filled to get permission to begin marketing for your brand in China. Taking the help of local digital marketing in China who are experts in social media marketing on Chinese platforms is one best way to speed up the process. By choosing such services, you can also eliminate the hassles of language barriers and get smooth results from the government agencies that provide permissions. While there is no dearth in the number of digital marketing agencies in China, choosing a reputed one can help assure peace of mind and results too. All the best with your Weibo marketing!
The modern times have brought us a technological revolution that connects the world in new ways that were unimaginable just 50 years ago. Smartphones, social media, ecommerce and streaming entertainment have linked humanity (and brands) across the globe. The best advertising agency in Austin is constantly changing and evolving their marketing techniques in order to stay current with the newest technologies.
The world of advertising and branding has changed drastically in a relatively short period of time. Not only do new technologies allow brands to reach their customers on many new and exciting levels, but they also allow brands to be more carefully critiqued by their customers. Any advertising agency in Austin knows that branding and advertising in modern times is a crucial part of the success of any business.
Digital Marketing
One of the most powerful techniques used by advertising agencies in Austin is to create a strong social media presence for their clients. Social media engagement gives brands a personal connection with their customers. Advertising agencies that are experts in digital marketing are able to craft the perfect social media presence in order to connect directly with their clients’ target audiences.
Digital marketing is unique because it is easily accessible for any sized company. This allows any brand to craft an impressive online marketing plan with an incredibly wide reach. With the right advertising agency in Austin, social media and digital marketing techniques can be utilized to make sure than any brand, big or small, is connecting with all of their potential customers.
Modern techniques in digital marketing include search engine optimization, banner ads, and social media marketing. Advertising agencies in Austin understand the importance of the finer points of digital marketing, including testimonials and endorsements.
Ecommerce
Hand-in-hand with digital marketing is ecommerce. For most companies, ecommerce has become a huge part of their business model. With so many possible online outlets to deliver goods and services, advertising agencies in Austin must stay current in the changing ecommerce landscape.
Many advertising agencies in Austin utilize digital marketing techniques and social media platforms to drive purchasing traffic directly to their client’s online shopping portals. Sites like YouTube, Pinterest, and Instagram allow companies to showcase their products and services like never before.
New Entertainment Outlets
Technological advances in modern times have given us many new and exciting forms of entertainment. Streaming services, gaming apps, and even massive esports venues offer new advertising and branding opportunities for advertising agencies in Austin to take advantage of.
Often, traditional advertising techniques are modernized to fit with the new technologies available. Product placement and brand advertising is just as hot in esports as it is in traditional sports. The top advertising agencies in Austin keep on top of the new entertainment outlets to make sure that their clients are gaining exposure through the entertainment outlets their target audiences are consuming.
Branding
These days, branding is so much more than brand recognition. Advertising agencies in Austin work hard to create brands that reflect their clients beyond their products or services. The interconnectedness of consumers in modern times makes it imperative for brands to be perceived in a positive light.
The top advertising agency in Austin also understands that customers want their favorite brands to stand for similar values. Modern branding has a much heavier emphasis on social action, community involvement, and customer respect than it used to.
Unconventional Marketing
As global commerce increases, keeping a brand notable in the worldwide marketplace can be a complicated task for any advertising agency in Austin. Innovative and unconventional marketing techniques have become more and more commonplace.
Guerilla marketing techniques, bathroom stall advertising campaigns, street art billboards, crazy publicity stunts, and surprising celebrity matchups are all used by advertising agencies in Austin to help their clients stand out in the very crowded marketplace.
Always Moving Forward
Keeping ahead of the curve in modern marketing and branding techniques will help a business gain the competitive edge needed to keep moving forward. New technologies, entertainment outlets, and ways to get products and services to customers means new opportunities for marketing and branding. The right advertising agency in Austin can help a business move to the next levels of success.
The world is becoming smaller as technology improves. A business can reach not only across a local municipality, state, and through North America, but also worldwide. A company is known not only for its products or services, but also for the brand that has been created. This is more than a logo; it is a representation of company values and what consumers think of when they hear the company name. As Jeff Bezos says, “Branding is what people say about you when you’re not in the room.” A creative agency Los Angeles can help you turn those comments into positive endorsements.
What makes a consumer choose a brand?
When consumers look for products or services, they often make their choices based on what they know or think that they know about the company or the product. This could be from a commercial, social media account, or a logo. Logos can be the face of a company and the selling feature for the product. Sometimes, a company image outside the logo can make or break a sale. When a company gets negative publicity, it can affect sales. Consumers will begin to question the values and integrity of the company. Today, with social media and internet blogs being so visible, it is important to ensure that consumers know what the company’s values are. When looking to create a brand, use a creative agency in Los Angeles. They can assist in creating a strong brand name that can maintain the company’s strengths and values, helping you to withstand any negative attacks.
A creative agency in Los Angeles can help you create a positive brand that relates to the general population.
When creating a brand, it takes research to reach the largest target audience possible. With a brand possibly reaching a worldwide audience, it may take a variety of ways to reach its intended recipients. Working with a creative agency in Los Angeles can ensure that a brand is marketed in various forms to reach the appropriate audience. The creative agency can help with promoting your company through television, radio, print advertisement, and social media. The use of these particular platforms can be seen worldwide, and when a brand is marketed properly, these media platforms can be extremely effective. If the brand is not promoted properly on these platforms, it can cause irreparable damage to the brand. A creative agency in Los Angeles is able to help with creating and maintaining your brand with all advertisement forms.
While a company is rolling out its brand, it is important that the progress is being monitored.
This can be done in a variety of ways, such as completing feedback summaries, monitoring sales, and reviewing social media sites and their comments. This progress review needs to be compiled and analyzed, and the results need to be made available to the team initiating the brand rollout. This will allow the team to make tweaks to any logos and advertising methods. Having a creative agency in Los Angeles as part of the branding team allows a company to have assurance that there is a professional team helping with the analytical work of the branding.
Analytics matter—but so do market trends.
While working with a creative agency in Los Angeles on monitoring the analytics of the brand, it is also important to monitor the current market trends. A company needs to not only know what products or services that they are offering, but also those of any competitors in the same industry. Observing any competitors will help ensure that a company is keeping up with any industry advancements and/or trends. It will also help with acknowledging any standards and expectations in the industry that need to be met. By monitoring any competitors and their reviews, it will also indicate what is not working well within the industry. This will allow the branding company time to re-evaluate their product. Working with a creative agency in Los Angeles creates a team that will be able to review progress or negative impacts by their competitors.
Creating a brand is more than just having a dream; it is a representation of hard work, values, and following through with the company mission. This takes work, time, talent, and financial contributions. Working with a creative agency in Los Angeles helps ensure that a company that is working to create an everlasting brand has the support needed to succeed.
You need the help of a Houston SEO company to boost your site’s search engine rankings. But that’s not the only benefit you will get.
There are many other values such an agency offers when it comes to performing SEO.
Are you wondering what those are?
Don’t worry.
Here are seven reasons that would provide some clarity regardless of your business size or industry, as to when you need the help of an SEO company. Read on.
Improve Search Rankings
First thing first. We already shared earlier and you might know even that an SEO agency can improve your search rankings. But how do they do that? And what are the specific areas they can help with? That you need to know.
Here are some primary areas they can help with:
● Identify and fix technical errors on your site. A Houston SEO company will do a thorough review of your site (Site audit) to figure out what’s wrong and then provide you with a list of suggestions.
● Competitive analysis to figure out where do you stand against your competitors and the areas where your competitors’ sites outperform you.
● Help with content production. According to studies, 72% of marketers say that relevant and engaging content production is the single most effective SEO tactic. The right SEO company will have a team of experienced writers who can help produce engaging, informative, interactive, and original content.
● Help with backlink building. Reports say the average page in the top position of Google SERPs has more than 35,000 external backlinks. This shows why backlink building is so important. An SEO agency can build authoritative and relevant links to your site. They would also be able to remove all toxic links and the links from low-quality websites.
Remember, high-quality content and links are the top two ranking signal in Google’s algorithm. You wouldn’t want to miss that.
Provide Better User Experience
Every brand wants higher organic rankings and maximum visibility and so do you. But do you know that optimal user experience plays a critical role in getting there?
Google has improvised a lot over the years. Simply building backlinks and keyword stuffing to improve rankings have become passé. Now they also reward a site with a higher ranking which comes with a great user experience. The search engine has learned how to interpret a favorable or unfavorable user experience.
If your customers can’t get what they want on your site easily then Google will make sure your site doesn’t come up at the top at all. Can you afford that?
This is where you need the help of a Houston SEO company that has a knowledgeable team of UX experts with proven experience. They would not only make your site compelling but also will make sure that end-users find the information they want in a few clicks, quickly and easily. This will not only improve your site’s ranking but also help spread good words about your brand.
Keep Your Site Updated
Google’s ranking algorithms keep changing. The parameters which were relevant earlier are irrelevant now.
Therefore, if you focus on short-term engagement and your site isn’t reevaluated consistently over time, it will reach a threshold where it can no longer go up or stay on the top because of other barriers.
Long story short, you need to constantly monitor to stay ahead of your competitors and rank on the first page of Google. And this is where a Houston SEO company can help you.
Such a company has experienced SEO specialists who are proactive and keep monitoring major algorithm changes so that your brand keeps getting benefits in the long run.
Google ideally makes thousands of algorithm amendments annually. Fall too far behind, and it will be extremely difficult for you to come back. And the best SEO agency helps to ensure that is avoided.
In a nutshell, the above-mentioned ones are the primary reasons why you need the help of the Houston SEO company. You should also take the help of them if you want to boost credibility and authority and strengthen your web sales funnel.
So, do you have any questions about when you need the help of an SEO company? Please feel free to leave your comments below.
Every business owner understands that marketing and advertising are essential for the growth of their business. At best, advertising agencies in Philadelphia works as a facilitator for your brand to help your business.
What Are These Advertising Agencies?
Advertising agencies in Philadelphia are born to render ad campaigns that are exhilarating, cohesive, and well thought to help you reach your potential customers. They are like tailors, who draw up the creatives and then hand it to their clients. Advertising agencies in Philadelphia take all efforts to sell the products or services to their clients. These agencies have a group of experts who work together with one goal- to help your business reach their targeted customers in an easy-peasy way.
An advertising agency is a full-service that puts its energies in building a brand and creating a demand for its client’s product and service excitingly.
Importance Of Advertising Agencies For Business Growth
Fresh And Unique Perspective
Knowing your company is a fabulous thing, but it isn’t enough for the business’s growth. You don’t want to miss out on opportunities that could help crack big deals. The advertising agencies in Philadephia offer a perfect outside objective which opens your eye to reality and will give you different solutions to consider the best for your business growth.
Cost-Effective
Hiring an advertising agency is cost-effective as they compile digital media advertising solutions and their regular offerings. It is how the agency ensures that you will have access both to holistic marketing and advertising solution. Besides, you will also have access to top-level experts in advertising your business. You can reach out to advertising agencies in Philadephia anytime when you want them.
In-House Expertise
Advertising agencies have in-house expertise, who is a specialist in different marketing and advertising mediums & techniques. They have experts in this industry, and treasure experienced people who tackle other clients and campaigns. An advertising agency makes sure that you deal with experts who know best for your business based on their experience.
Value Of Time
As a business owner, you understand the value of time, and campaigning your product at the same time isn’t possible. Therefore, Philadephia’s advertising agencies explore the market with their different advertisements and campaigns for you and deliver at the proper time.
New Set Of Connections
One of the essential benefits of hiring an advertising agency is that your business gets access to meet new connections. These connections are already working with the advertising agency and know different companies’ marketing strategies that you can explore in your organization.
Creative Art
Developing your brand isn’t easy. It is where most of the companies are struggling. Partnering with an advertising agency will help create advertisements and campaigns for your brand. It also helps your brand awareness while developing logos, brand identity, brand names, as agencies have experience and expert people working for you. The right agency also offers business benefits by giving the real-time analysis of their target market and market. Advertising agencies in Philadelphia also track social media ad campaigns, which will help you will gain effective advertising in all markets at the end of the day.
Financial Management
Although every business has proper financial management; however, advertising agencies work differently with different brands at different financial limitations. The knowledge and experience they implement are the best for specific business types, which help brands maximize the viewer’s reach.
Core Competence
Advertising agencies have a power-packed team of professionals experts who know what they’re doing. By trusting their actions with your marketing campaigns, you can concentrate on your core competencies.
They can also help you achieve higher growth rates for your company, something you crave for years. Therefore, let the agencies take over your marketing campaigns and nurture your business to reach your targeted customers.
Client Development specialists
Being a client development specialist, the agency takes time to understand who your client is and why they should work with you. It means that agency understands your business’s story and your client’s story. The agency should understand your clients better than you because they dig into the psychology behind why your clients need your product or service.
When you decide to elevate your business cross-border, you will have to prepare more precise strategies. These eCommerce strategies will help you in generating a global impact. For this, you will have to find an ideal company that will help you out in getting to the right place. One of the most effective platforms for accessing all these opportunities WeChat Shop (adstochina.westwin.com/WeChat-Shop). It can help you out in making a seamless transition. Also, you will have access to typical setups for cross-border eCommerce.
So here we have encapsulated everything about WeChat and eCommerce cross border. WeChat provides you capable enough platform for supporting you in cross-border related tasks. You get endless opportunities for elevating your eCommerce business.
It Is the Largest Social Media Platform For Cross-Border eCommerce:
When you decide to bring your business over the largest social media platform, i.e., WeChat, you open doors to exponential growth, which is highly important for expanding your business. It allows the customers to have more than just a shopping experience to solidify the overall brand loyalty. Also, they will have access to an expanded customer base.
You can see WeChat Shop as all-in-one solution for solving their problems while entering the eCommerce market. Besides essential solutions, you get content localization, an ideal cross border payment gateway, optimal inbound logistics & specific warehouse tools. With all such services, you can easily reach beyond borders.
Comparing WeChat Shop and a WeChat Mini-program:
A WeChat Mini-program is an “App within the App.” It is an App built in a specific language to be accessible easily via WeChat. It can provide e-commerce services or other kinds of functionalities.
A WeChat shop refers to any e-commerce experience optimized for WeChat. It could be a simple website (HTML5) optimized for WeChat via proper WeChat UX, WeChat Login, and WeChat Payment, or it could be a WeChat Mini-program.
With WeChat Expand Internationally:
According to Statista, 27% of US shoppers interviewed said they shop both domestically and cross-border. For Austrian shoppers, this increases to 71%. Cross-border eCommerce isn’t new, but the speed at which goods are crossing borders is developing rapidly.
These stats show an opportunity to sell their products to new markets and boost sales and revenue for brands and online sellers.
However, introducing your products to new markets comes with challenges. Is there a demand for your product? How will you handle returns? Are you able to ship to these countries?
The most efficient approach to cross border selling is by adding new marketplaces within your current selling platforms such as Amazon and eBay.
Create Great Content:
The bitter truth is that WeChat stores cannot add followers themselves, but the official accounts can. So all you need to do is create official accounts. Your official brand account can help you out in creating a brand page on WeChat. Further, you can use the official account for generating long-lasting relationships with genuine customers. After this, create some useful, fascinating content that must be authentic and relevant to the customers. The audience will share this content with their known ones and will help in increasing the customer base.
KOL Marketing:
Another better way to increase online followers is to hire KOLs. If you are willing to draw more traffic towards your WeChat store, then hiring key opinion leaders (KOLs) will be the best effective way. Influencers having broad pre-existing fan bases can also help you out I attracting customers. They will help in raising brand awareness. If you are one of the start-ups, then influencers’ endorsements will be the most effective solution to pitch high and compete with your competitors.
WeChat Paid Advertising (PPC):
With WeChat PPC, you can quickly drive enormous traffic towards your shop that too, with the help of paid advertising. You can access all of this with the help of ‘Moments ads” on WeChat platforms. It can be a short video or any multimedia ads for targetting the ideal customers. Additionally, you can even choose a third party for posting ads on your official accounts.
The traditional role of advertising agencies has evolved to quite an extent. Full-service agencies not only create ads for print, television, and radio but also for online media. They also work on developing brand identities for their clients. You can choose a good local advertising agency by searching online and conducting further research into their expertise and experience. Using search queries with your location and requirement may help. One example can be – advertising agencies in Philadelphia.
Here’s the role of an advertising agency in improving your sales.
Identifying the Ideal Advertising Medium
As a business, you don’t need to necessarily advertise on all possible media. Some businesses thrive with online marketing alone; others may do well with spending more on TVCs or print ads.
Due to their expertise and experience, a good advertising agency can help you identify the right marketing media for your brand. The right advertising medium will help your products or services reach your target customers, and offer the potential for greater sales.
Building the Optimal Branding Approach
Branding is much more than just creating a logo or putting a frontpage ad in a widely-circulated newspaper. It is the identity of your business. It is how it will come to be recognized in the industry. It will reflect your core business values. Branding invokes trust or a lack thereof for prospective clients or customers.
The branding also needs to be consistent. Advertising and marketing efforts go into creating a cohesive brand identity for a business. It makes your business memorable. It helps your customers and prospects to emotionally connect with your business. When people remember your business, they will choose your products or services over your competitors. These scenarios ultimately help to boost a business’s sales.
Offering the Right Expertise
Advertising agencies especially are a boon for small and medium businesses without a big marketing department. Most small businesses do not have any marketing or sales department. The owners take on all the roles and work extra hard to grow their businesses. Advertising agencies can build branding and ad campaigns for businesses of all sizes and as per their budgets. They know how to develop creative campaigns that work best for their clients.
When it comes to large-sized businesses, advertising agencies can support their marketing department. Their role becomes even more prominent during holiday sales, new product launches, and special campaigns. An outside perspective is all that’s needed at times to turn a bland campaign into a fantastic one.
Hiring an advertising agency can also help you fill roles lacking in your organization. Perhaps your copywriter or designer suddenly left or was let go of; you can hire an advertising agency to take on the former employee’s workload. Your business’s advertising campaign need not suffer just because you are short of personnel in your marketing department.
Understanding your Business and Clients
Advertising cannot be effective unless it is highly targeted. It should hit the mark with your clients or customers. Advertising agencies take the time to understand their clients’ businesses. They ensure that they have an understanding about the target market. These efforts help improve sales.
You may be dealing in both sugar-free cookies and gluten-free cookies. But the target audience for both are different. So, the same marketing campaign may not work well for both the products. Both the product lines will require unique campaigns. The campaigns will need to run on the right media.
Saving Time and Money
Hiring an advertising agency can prove to be quite value-for-money for your business. By spending a little money, you can save time and money. Running useless campaigns can prove costly for your business. It can overturn your entire marketing effort and lead to product failure. The money and time used on the campaign are wasted.
By hiring a good advertising agency, you can save valuable time for your business. You and your employees can focus on other aspects of the business while your advertising agency takes care of the branding and marketing campaigns. When money is spent on the right channels, it is a good return on investment. You can put the money and time saved on expanding your business and improving your sales.
