Weibo Marketing: Campaigns and Why We Use Them


Sina’s Weibo, often referred to as China’s Twitter is one of the most popular and influential social media platforms in China. According to Statista, it has over 523 million monthly active users (MAU). That’s massive!

So, if you want to connect with your consumers, promote your products, or expand your fanbase, Weibo marketing (adstochina.westwin.com/Weibo-Marketing) campaigns are a must.

What is Marketing Campaigns on Weibo?

On Weibo, you can launch different campaigns to create and enable effective communications with Weibo users. They can participate in your campaigns for fun, as a form of social interaction and to win the prizes offered by you.

Weibo campaigns help you or the organizers realize commercial goals. They include:

● Collecting valuable data of potential customers,

● Gathering original content

● Advertising products or products,

● Driving traffic to offline or online stores

● Collecting feedback from the consumers

You don’t need to spend any money to launch online campaigns on Weibo. The budget ideally depends on the prizes you have put up for the winners.

What are the Different Types of Weibo Campaigns?

Weibo comes with two major types of marketing campaigns: system campaigns and creative campaigns.

System Campaigns

You can launch system campaigns only if your account is verified.

System campaigns come with basic formats and rules specified by the Weibo’s team. There are six types of system campaigns that you can use as a marketing campaign on Weibo. Here’s a quick rundown of each of them.

1. The Lucky Roulette Campaign – It allows users to spin the roulette wheel for a chance to win a prize immediately.

2. The Flash Sales Campaign– Although it resembles the Lucky Roulette Campaign but such a campaign is more suited to e-commerce and O2O corporates planning to launch marketing activities. During Flash Sales Campaign’s, users can win a special discount for the promoted products or gifts but only for a limited period of time.

3. The Repost Campaign – This type of campaign needs users to repost a designated Weibo post. Sometimes users need to follow the brand’s account. The winners are randomly picked after the campaign period.

4. The Content Collection Campaign– This type of system campaign encourages users to contribute original content related to the products or brand promoted. This includes videos, slogans, pictures, or reviews.

5. In a Preordering Campaign– It is more apt for the release of high-value products.

6. Free Trial Campaign– It allows you to distribute product samples to your target audiences. The product samples can not only serve as a prize incentive but will also help you gather product feedback before the official release.

Creative Campaigns

Unlike, system campaigns you can initiate creative campaigns even if your account is not verified. You can create and customize creative campaigns according to your requirements and goals.

For example, you can adjust the rule and campaign format that suits your purpose.

Why Should You Use Weibo Marketing Campaigns?

You Can Disseminate Information with Ease

With Weibo marketing campaigns, you can spread the information effectively.

Once a user joins a campaign, s/he can share campaign information by creating a new Weibo post by default. But it is not mandatory.

However, it’s mandatory for users participating in a Content Collection or Repost Campaign. This helps spread campaign information quickly and make sure more Weibo users learn about the campaign and become participants.

You Can Attract More Users to Participate

You can customize the post content when users share the campaign information. With creative content, you can make your campaign stand out and attract more users to participate. You can add a hashtag to increase the campaign visibility.

It Is a Fair Platform

Last but not least, Weibo provides a fair platform for a lucky draw. It selects high-quality users and credible account intelligently. It does it in a systematic fashion so that account managers cannot hinder. Also, it filters out fake accounts effectively.

Long story short, marketing campaigns on Weibo are a must if you want to leverage the power of social media and stay ahead of your competitors.

So, do you have any questions about Weibo marketing campaigns? Have you explored the campaigns yet? Please feel free to leave your comments below.

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