Marketing Advice That Matters
To begin with, let us answer the question that may have brought you here. Is video marketing worth it? Yes, it is. Every smart business is hiring a video marketing agency. Video marketing is a versatile and profitable digital marketing tool. Here are a few compelling reasons why it is a clever choice for you to consider video marketing.
1. Videos boost conversion and sales
A report states that adding a product video on your landing page can increase conversions by 80%. That is a whole lot of potential income! Furthermore, studies have pointed out that 74% of users who watched an explainer video about a product or service subsequently bought it. These statistics themselves should tempt you to look up a ‘video marketing agency near me’
If you give it enough food for thought, it is not surprising that videos are highly effective. Vision is a human’s most dominant sense. Most information transmitted to our brain is visual. If mere images can boost engagement (as exemplified in the millions of social media posts), imagine the scope and of the impact of moving images.
2. Videos translate in high ROI
Return on investment is the fuel of every business. Now, if we tell you that 83% of businesses confirmed that videos provide a good return on investment, would you not want to join the bandwagon? Granted that video production is not easy or cheap, yet it pays off big time. Besides, video editing tools are improving as you read, offering professional results in affordable rates. Additionally, smartphones in the market are proving to be useful for shooting videos too. Now, this is important because it is more important for the content of your videos to be than for their quality to be top-notch. Essentially, you don’t need high-end equipment; you need a great idea.
3. Videos build trust
The entire concept of content marketing is to provide information in an interesting manner to the people who need it the most. One cannot practice this notion without building trust and long-term relationships with your target audience. Videos serve this purpose rightfully. Video content, if produced smartly and under the supervision of a video marketing agency, engages viewers and ignites emotions in them.
Furthermore, although e-commerce has sky rocketed and brands are using platforms on the Internet to promote their products, there are still some folks who are skeptical about buying products and services off the internet. They fear fraudulent transactions and being cheated on. However, video marketing bridges this gap. It effectively presents your products in a conversational form. If you don’t believe this, hear it from the consumers directly. Fifty-seven percent of consumers have said that videos gave them more confidence to purchase online.
4. Search engines love videos
Videos enable people to spend more time on a website. Longer exposure builds trust and signals search engines that your site has good content.
Did you know that your business is 53 times more likely to show up first on a search engine if you have a video embedded on your website?
However, simply uploading a video will not be sufficient. You will need to optimize your videos on for SEO. Write interesting titles and descriptions; provide links that redirect the viewer to your website, products, and services. End videos with impactful calls-to-actions, which clearly state the next step in the course; explore interactive videos, to encourage actions even more. If you find your plate full with all these demands, you can consider hiring a video marketing agency.
5. Videos engage even the most difficult buyers
With dwindling attention spans, long product descriptions are turning to prove futile. However, this change has only opened the doors for video content. The modern consumer would like nothing more than a product in action. Imagine a lazy consumer, video marketing works perfectly well to turn them into leads.
In summation,
Video marketing is now becoming increasingly affordable; hence, more widespread. If your brand does not join the bandwagon, some other will, reaping the insanely large benefits of video marketing. Lookup for a video marketing agency and get going.
There are many video production companies out there to create video assets for your organization. But finding the right company offering quality video production service Miami is hard.
You may have very little subject matter expertise and experience in video production. So, it’s pretty evident that you will find it difficult to make the right decision.
If you have never gone through the process before, or even if you have, it can still be challenging to evaluate proposals from production agencies.
How will you measure positive return on investment (ROI)?
How would you know if you got the correct value for their price?
So, to make your job easier, we have listed down some questions that you should ask every production agency applied for to produce videos for your business.
#1 How Long Have You Been in the Industry?
Asking this question will help you determine if the agency offering video production service in Miami has enough experience and competence.
The question also will help you get an idea of the time required in the creative process.
Ideally, the longer a business has been around, the higher the chances of producing a quality end product. Business longevity also means the agency in question had a higher opportunity to serve more clients.
However, longevity doesn’t always guarantee competence. You may come across video production companies claiming 25+ years of experience but never explain how they calculated it.
Is that the combined amount of years between the team? Or is that the years of experience of the promoter?
Do not hesitate to ask for an explanation if you feel there is a lack of clarity.
#2 What Type of Videos Do You Produce?
You may find some video production companies specialize in niche industries while others are more generalists. So, do not forget to ask if the company offering video production service in Miami has experience in your industry segment or has made a video like your concept before.
The reason you need to ask this question is to ensure what the agency does fits your requirements.
#3 How Do You Concept Ideas?
Asking this question would help both parties understand each other’s working processes and culture and if the agency works more collaboratively or not.
You should expect great ideas because that’s what you would pay for. The agency should conceptualize a few rough ideas in real-time quickly after a concept is pitched.
If they cannot, then there could be two reasons. They are either unclear on what you want to convey, or they don’t understand your business and market.
#4 Can You Share a Successful Case Study of a Past Client?
Asking this question may catch video production agencies off guard, so you should be clear enough why you are asking.
An agency can not release any information if it was a direct revenue goal. They can, however, say general assumptions such as their videos increased their client’s website traffic by 300% in 2 months.
Long story short, the agency should be able to show the ability to prove revenue.
It’s not hard to list vanity metric wins, such as the video got over 200k views. That’s a significant number if the goal was awareness.
But if your objective is lead generation, you should ask how many leads those 200k views generated. If you find the results stated are vague, ask more profound qualifying questions.
#5 How Much Would My Videos Cost and Why?
This question is quite obvious. Understanding why video production companies charge what they do is crucial before you judge whether the price is worth it or not. How an agency offering video production service in Miami outlines their pricing speaks volumes to how process-oriented they are.
If they ask for a flat fee of, let’s say, $20k and simply tell you that it costs this much because they are worth it, that’s a red flag.
The agency should tell you why they arrived at the price they did. They should break the project into three categories: pre-production, filming, and post-production. Also, the agency should give you itemized pricing so that you are well aware of where your investment goes.
So, do you have any questions?
Companies nowadays are pretty much enthusiastic about the production of corporate videos and their potential to influence prospects. But due to all the demand in the marketing and the sales department, it becomes difficult to understand how a video will directly affect the revenue. All the major media companies are suggesting that video is hot and enhances profitability. But, it often becomes difficult to understand where and how the videos will create a direct impact on the ROI. To start with, it is significant to access the business segments, where the video will be a perfect fit to help in saving the costs. Take a look at some questions that you might ask.
How can the videos help to answer the potential customer questions?
How can I use the videos to enhance the company’s appeal?
In what business areas will I save time with video production and marketing?
Answering the above questions will assist you in setting the correct goals, as tracking the number of shares or views is not the best way to track the video effectiveness. It also means shares or views are not necessarily a perfect example of profitability. Some corporate videos have much more to do in terms of money and time-saving efficiencies across different departments. In this writing, we have shared three ways by which video production for marketing can improve the profitability and visibility of the business.
1. Training and Recruiting the Staff
Searching for the perfect employee that will fit your company can be quite a time-intensive task. Thus consider making a video that will highlight your requirement and the company policies. You can also describe the newest addition to your company and what it is like to be part of the team. A video will effectively capture your organization’s culture and help you to identify the right talent for the job.
Another way to enhance profitability is by training these newly hired employees. Streamline the training with a video explaining the policies, software training, processes, and safety training. The video making is helpful with the services or the products that require subject matter experts for the in-hand training. These videos can also educate the employees on the basics before their arrival, encouraging more knowledge about the process and the products.
Before interacting directly with your employees, these videos will answer all the basic queries and include productive and in-depth conversations during the ongoing process. It will also free the experts time to conduct the tasks that will assist in contributing to the company profits like getting involved in other events or communicating with potential customers.
2. Quality Leads
Today most consumers spend more time researching the prospective services or products before engaging with you. Video will save both money and time during the sales procedure by giving knowledge to potential clients. It will also help you to get quality leads even before you engage with them. Video will answer unfamiliar questions about your service or brand. You can make videos to connect with potential consumers or demonstrate a use case of the product. It will help your team to spend less time on the phone in educating the customers on the services or products, and concentrate more on the prospects who are genuinely interested to buy the products.
3. Enhance your Brand Name
A well-crafted and tight video will instill enough confidence in the customer. A poorly-developed video will have an adverse effect that might not lead to a conversion. Consumers are likely to buy anything from a brand that they connect with, and video production is the only way to do that.
Video marketing is going to outrank all types of marketing communication in the coming days. According to Wyzowl statistics, 79% of consumers prefer watching a video to learn about a product instead of reading texts. And 84% of consumers purchase product after watching a brand’s video. Many businesses have started realizing the importance of video marketing services as well. This is why 63% of businesses have already started using videos as their primary marketing tool. And out of those, 82% of businesses find the video as an important integral part of their marketing initiatives.
This is the right time to go for video marketing before the market gets saturated. Not just because every other business trying to join the bandwagon but because this is the most profitable and versatile online marketing tool available today.
If you are still not convinced or want to find out more about the importance of video marketing, then the following five reasons will help you make a decision. Take a look.
#1 Gives a Good Return-on-Investment
ROI is the key success factor for every business. You might have the financial capability to invest money on a marketing initiative but if it doesn’t generate a good return-on-investment, your business will have a miserable future.
The good news is that 83% of businesses acknowledged that video marketing offers good ROI. Even though you might find video production is challenging and not an economic marketing tool but it pays off big time. Most importantly, with the sheer rise of advanced online video editing tools, video production and marketing is becoming more sophisticated and cost-effective. You can even use your smartphone to produce decent videos.
#2 Boosts Conversions
We did a market research on video marketing service recently and found that many businesses still wary of going for video because they think it’s not a money-making tool. That’s not true at all! Here are some stats that prove why video is the best money-making marketing tool you can ever have.
● According to a report by Unbounce, by including a video on your landing page, you can increase conversions by 80%.
● As per a report by ReelSEO, by incorporating a video on your website’s home page, you can boost conversions by 20% or even more.
● According to Wyzowl, 72% of businesses acknowledged that having a video marketing strategy has improved the conversion rate of their website.
● 64% of businesses believe that videos have directly increased their sales.
#3 Helps You Get Love from Google
Google has a simple rule for ranking websites or videos. If you provide good content to users, Google will make sure your content reaches the maximum by putting your brand to the top of search engine result pages (SERP). And this is where video marketing service can help.
Videos help you increase the time spent by visitors on your website. This gives a signal to Google algorithms that your site has good content and able to connect with your audience for a longer period. The search giant will then push your site to the top of the SERP.
According to a report, your website will be 53x more likely to show up on the first page of SERP if you embed a video on your website.
Also, remember the biggest video platform YouTube is owned by Google. So optimizing your videos for YouTube will also improve your brand visibility both on Google and YouTube.
#4 Helps You Explain Difficult Concepts Easily
One of the biggest advantages of video marketing is that you can explain any type of concepts or messages easily. A video comes with many different formats such as explainer and animated videos. Just choose the one that works best for your business or product and you will be good.
For example, to explain a complex concept, you can produce animated videos as it’s a perfect mixture of simplicity, emotion, and nostalgia.
Similarly, if you have a newly launched product, you can create explainer video to help potential customers learn the benefits of your product. Reports suggest, 98% of users watch explainer videos to learn more about a product.
So do you think you can ignore video marketing service to communicate your message? Do you’ve any questions? Please feel free to leave your comments below.
