Marketing Advice That Matters
If you have an online business and run pay-per-click advertisements to promote it, you need to be vigilant about preventing click fraud. This type of illegal activity can waste your advertising budget and prevent you from getting the return on investment that you deserve. Fortunately, there are various ways of click fraud detection, and you can use these to ensure that your PPC advertisements reach your target customers.
What is click fraud?
Click fraud is the illegal activity of generating fraudulent clicks that business competitors, ad publishers, and fraud rings engage in to exploit online advertisers. The fraudulent clicks happen with pay-per-click advertisements, and generally, individuals, software programs, or bots are responsible for generating them. Such clicks drive up advertising costs to the detriment of the advertisers.
Additionally, since the clicks are not by real visitors, they lower conversion rates. They also mess up the user data and may cause many companies to make wrong business decisions due to the skewed information available. This type of click fraud can have long-term repercussions on businesses, and that is why it is necessary to use various click fraud detection techniques to prevent it.
What to do to prevent click fraud?
You may find the following click fraud detection techniques helpful for preventing click fraud with your PPC campaigns:
Advertise on reputable websites: When you advertise on websites, the website gets a percentage of what you are paying Google for each ad click. So, if there are more clicks, the website will get higher revenue. That has led some websites to engage in click fraud. When you advertise with trustworthy people and monitor user activities regularly, you may be able to prevent click fraud.
Use industry-specific keywords: It can help if you research and use industry-specific, specialized keywords and phrases that your business competitors have not yet targeted. You can also make sure that your ad copy, landing pages, and ad format are unique and of the sort that will appeal to your target customers. That can increase the chances of your advertisements reaching real customers and increase your conversion rates.
Monitor user behavior: You can detect suspicious activities by regularly monitoring user behavior. For instance, you can check if you are getting too many clicks from the same IP address and whether the user is generating the clicks using the same device, internet browser, and software. You can check if there are too many click timestamps (a log of people clicking on your advertisements and visiting your website) and comparatively negligible action timestamps (a record of the actions visitors took on your website). If you find these issues, it might point to click fraud. You can then exclude the suspicious IP addresses with the IP exclusion feature that Google Ads offers. It is possible to exclude up to 500 IP addresses per PPC campaign. If the fraudulent clicks come from a specific geographic location, you can exclude the postcode.
Invest in click fraud prevention software: Since there are various options in click fraud prevention software, you may be able to find one that suits your budget. This type of software can protect your Google Ads account from unwanted and wasteful ad clicks by allowing you to control your paid traffic. It can automatically detect and block IP addresses using the same device, flagged click sources, VPN IPs, and different level bots, spiders, spyware, and malware.
Remarket PPC campaigns: When you remarket your PPC campaign, you target people with a record of having visited your website before and purchased or downloaded your products or services. Since only these targeted customers will see your advertisements, the fraudsters will be left out automatically. That can protect you from unwanted clicks on your ads.
Use the Google Traffic Quality program: This program offers one of the best-automated click fraud detection methods available. With the help of machine learning and complex algorithms, the automated system detects fraudulent clicks in real-time. Google will not charge you for these clicks, and the program will take immediate measures to block the click sources. Additionally, you will get second-level protection from the regular traffic monitoring and analysis that the Traffic Quality program team will undertake to detect and block suspicious clicks.
It is significant to build your brand image deliberately and thoughtfully. You can never establish your company successfully by uploading a simple logo and writing some content on different social media platforms. To set up a real identity, companies have to put in a lot of effort and time. Most of the time, a business owner does not have the required time and skip over the research and identification of the competitors.
Missing this segment will be the biggest mistake that an owner makes. However, if you consult with one of the best and professional branding agencies in Atlanta, you can avoid these mistakes and help your business to expand. In this article, we have shared the primary mistakes you make, and a branding agency will help you in avoiding them.
Fail to do the competitive research
Competitor research is especially significant if you are new in the industry. Researching thoroughly about your competitor will assist you in understanding what others are doing, where they have failed or succeeded, and in which segment your brand will give you an advantage.
If you skip this part, you will not be able to judge the competitors correctly and will end up copying the tactics of others without truly understanding them. The branding agency researches the targeted audiences, services, websites, products, and social media platforms and helps you ignore the above mistakes.
Taking Feedback from the wrong people
Based on the services or products you will sell in the market, you need to take feedback from the correct sources. But if you limit your sources to positive reviews, you cannot measure or set up an appropriate goal. Family members, relatives, friends, and employees will always give you a positive review, no matter how the product or service is. So do not accept reviews from them. Any reputed branding agency will prevent you from making such a mistake and consider only the review from the good sites and social media channels.
Inconsistency
Brand consistency includes a massive impact on any business. Consistency will assist you in building loyalty, credibility, and familiarity. That is why you need to be consistent with the personality, communication, promotion, and interaction that you should establish with your targeted audience.
Do not know about the targeted audience
Before you start pitching or selling anything, you need to understand and know what kind of audiences you are dealing with. You need to understand their expectations, demands, and the type of products or services they prefer. The branding agencies help you in this process to find the target audience and make the branding of your company much easier.
Branding is not only about logo designing
The branding of a service or product is not just about a tagline or a logo. Branding includes everything that a company represents, including the content style and the voice you will create. You can find your targeted audience when you have a distinct style and a competitive advantage.
Some organizations rebrand their logo by spending thousands of money without assessing the brand assets. For profitable e-commerce branding, the agencies will concentrate more on the customer service team, offline and online advertisement, competitive pricing, and product or service quality.
Do not concentrate on the first impressions
There is no reason to get to an audience before establishing the brand entirely. Branding is one of the first steps to enter the marketplace, and you should prioritize it before making any money. The packaging design of the product leaves the first impression on the customer about your brand.
Do not always remain in a hurry to change the packaging of the products. It will cost you a fortune, and if the customers reject the packaging, you have to incur a huge loss. A branding agency will stop you from making this mistake and primarily focuses on the first impression of the company on the customers.
No presence of any Plan B
Managing a brand for a product or a service is not easy, but you have to understand that your company is more than that. Success is dependent on the way you might shape the customer experience. Thus, always have an alternate plan for your business.
A tech conference call is just a phone call with three or more people on it. It enables people in various geographical areas to “chat” over the phone at a prearranged moment or to address an immediate business situation that needs the input of many people. Conference calling can be critical to a company’s growth because it dramatically simplifies corporate relations.
The ability to save time and resources is one of the key advantages of conference calls. Employees who are dispersed around the country will share knowledge and thoughts without having to meet in person.
With the advent of audio and video sharing platforms, a conference call has just converted into a ‘meet’. Now, you do not need telephones to talk over a phone call, and you don’t need to care about lengthy phone bills, as communication is now basically free.
For instance, if you’re in London and want to talk to your colleagues in China; you can always opt for China Tech Conference call in London. If there is a China Tech Conference in London, you can attend it by tech conference calling and save on commuting time and travel fatigue.
A salesperson, his boss, and a prospective customer, for example, may participate in a conference call with as little as three people who need to speak at the same time. It may also be used for a major gathering of the same company’s workers, such as a monthly information exchange.
Conference calls can also be made more intimate by including a multimedia component known as video conferencing, which allows members to view each other on video screens.
When decisions must be taken immediately or a matter requires urgent consideration, conference calls can be a valuable tool.
For example, if a salesperson is having trouble delivering a product to one of her customers, she might contact the customer while simultaneously calling her company’s customer service department to rectify the issue and avoid any possible miscommunication.
Some reasons to use tech conferencing or video conferencing are:
Communicating Efficiently
“Humans interpret visual input much quicker and more accurately than text or audio,” according to a Forbes article. In comparison to audio conferencing, “62 percent of executives believe that video conferencing increases information efficiency significantly.” Additionally, 50 percent of those polled agree that video conferencing increases understanding.” Clear collaboration is essential for recognizing tasks, setting expectations, and achieving targets, whether you’re a small business owner or part of a big corporation, which makes video conferencing a win in either case.
Increases Productivity
You won’t have to deal with lengthy email lines, deleted messages, in-document notes, or version control problems, all of which can create frustration, misunderstandings, and delays, because video conferencing allows you to work on documents in real-time.
You will guarantee that everyone has a say, that all criticism is integrated, and that questions are answered quickly by ensuring the ability to get on a call and communicate in real-time. Before leaving the conference, you will easily brainstorm as a group to ensure that everyone knows the project. Your staff will devote more time to their operations, including on days when they have meetings, and video conferences remove the need to fly.
Hosting Events
Video conferencing software will help you collaborate with the whole staff, your full customer list, or the general public. With the opportunity to visually communicate your message, these resources allow you to host panel discussions, webinars, product releases, and other events for audiences in your office or around the globe.
Education and Learning
Teleconferencing may be used in the classroom to link students from different classes, or even different countries, to have simulated field trips, and to enable students to work on tasks that need the assistance of teachers with specific experience.
Distance learning allows students in sparsely populated rural areas to attend school classes via video or tablet. They converse with the teacher and each other, allowing them to pose and answer questions as well as participate in discussions.
In conclusion, conference calling can be a useful tool for companies trying to grow, especially in international markets. Companies could be able to perform some business by conference call instead of sending a significant number of staff and personnel to a foreign nation, lowering overall operating costs.
The world of commerce is booming with boundless opportunities. Joining in on the ever-growing wave of e-commerce has become a necessity more than a novelty. Adding to the thrilling opportunities of e-commerce in China is the WeChat Shop. With multiple marketing methods on offer, the WeChat Shop has something in store for every business.
Reach millions of potential buyers with WeChat Shop
If you have begun the quest for the ultimate guide to promote your business on Chinese grounds, you would have undoubtedly come across WeChat and its compelling WeChat shopping. It is now a mandate of sorts for most businesses to open a WeChat shop in order to make an impact in the Chinese market and beyond. With unlimited rewards on offer, it is not surprising how everyone, from fashion brands to luxury items, is extending their brand influence with the use of a WeChat shop.
What are WeChat Shops?
A WeChat Shop is an extension of your brand’s website. It is your brand’s chance at providing a seamless customer experience and improving the accessibility of your products. With a WeChat Shop, you can create your own little space to promote your brand. You decide the strategy; you set up or design the shop, and present your buyers with an exciting shopping experience.
Now, setting up your own WeChat Shop may seem like a complicated process to follow. In contrast, it is relatively easy to set up one and can be made easier with the help of a third party.
How to open/set up a WeChat Shop?
1. First, you open a WeChat official account. The setup process for this varies depending on whether you are a Chinese or non-Chinese business.
2. Follow this by conducting some user experience research to analyze the best way to meet the needs of the local market. Gather audience insights to design and develop a WeChat Shop. Remember, WeChat Shops give the most effective sales conversion when pictures are used in abundance instead of text.
3. Next, you will be required to couple your business’s official payment account with the WeChat payment system to receive payment. Overseas business owners and vendors can use their cross-border payment gateway both for online and offline sales.
4. Lastly, you are required to upload the inventory for your catalog of products. Setting up target times of the year to offer specials or new inventory additions is also a great operating strategy.
How to run a WeChat Shop?
Having completed the above steps, you can now create a new community or add to an established community that coincides with your WeChat Shop. You can do so by using a public WeChat account, which works in conjunction with your WeChat Shop. This will work towards developing a loyal community of buyers and followers.
Furthermore, the use of relevant content, like compelling promotions or news will drive engagement to your WeChat Shop. Offering coupons, discounts, and giveaways is a proven method that increases brand loyalty and attracts new followers.
How to promote a WeChat Shop?
Like other social media platforms, influencer marketing is a potent promotion tool on WeChat. Many businesses are reaching out to influencers to promote their brand on WeChat. Combining influencer marketing with your WeChat shop and your WeChat public account is a guaranteed method to reach out to millions of potential buyers. Remember to thoroughly vet the influencer you plan to approach for promotion. It is important to ensure that your brand’s image resonates with that of the influencer’s. A high number of followers is not the only key factor, here. Look out for the social media engagement of the influencer, before zeroing on one.
Creating an impressive WeChat shop, and consistently maintaining the image of your business, is the key to running a successful WeChat Shop. Sounds daunting? You may also seek professional help in sailing through the multiple operations of a WeChat Shop.
The Digital era necessitates companies to make a strong digital presence to endure the competition and thrive in their business. While managing your eCommerce marketing efforts on your own may seem less expensive but can create major setbacks for your business.
Having an in-house team do e-commerce marketing can be expensive. In such a case, partnering with an experienced China eCommerce Agency can help you achieve your marketing goals with ease.
A capable Agency can use its prior expertise to create unprecedented marketing efforts. It can help attract the audience and convert them into potential clients.
Here are five reasons to hire an eCommerce marketing agency to get the most out of your marketing strategies and resources.
1. PPC management
Setting up and managing paid campaigns for your company is a daunting task. You need to get the maximum results from your ad expenditure. It requires prior planning as well as continuous monitoring to get the best returns.
For an effective ad campaign, you need a copy that attracts the right audience and is compelling enough to make them click on your ad. The landing page is equally important and should be effective in maximizing conversion.
All this may seem like an ordeal, especially when you are responsible for running a business. An eCommerce marketing agency with prior experience in managing PPC adverts can help you set up, monitor, adjust and budget your ads. This will save you a lot of time, energy, and money.
2. Creative design
A good e-commerce marketing agency is well aware of the creative design process and its benefits for your business. The visual appeal of your website can attract potential customers and creates an image for your brand.
With years of experience in dealing with design concepts, an agency can help you set up a creative design for your website. It can also help you make changes to an already existing site. Apart from the visual appeal, the user experience is an essential factor that should guide your designing and marketing efforts.
There are numerous aspects to eCommerce marketing like retargeting ads, display ads, social media, etc. Your agency is well aware of all the design details and can help you chose a creative template that matches your brand identity and grabs user attention.
3. Knowledge of SEO technique
The best and the most effective way to get organic traffic to your site is Search Engine Optimization. The properly executed SEO techniques can increase the credibility of your site, and make it achieve a higher rank in google search results.
Numerous factors can help your online store get recognized by Google, and it requires an expert to make the best use of these factors. Some of the tactics that can help optimize your site for SEO are keyword research and keyword optimization.
You want to use relevant keywords that have the maximum search volume and lowest competition. Also, building external links to your site can maximize your reach to the right audience. Site loading speed, site structure, and error pages are elements that can also affect your search value.
4. Email marketing
E-mails have been around for years and serve as a reliable marketing tool for your company. Email marketing is a relatively inexpensive marketing strategy that can generate high returns.
Most consumers prefer receiving useful information in their mail that they can access at any time through their mobile devices. However, people receive numerous emails every day, and your important message can get lost in the flood of those emails.
A competent e-commerce marketing company can help you with an efficient email marketing strategy to grab and retain consumer attention.
5. Latest technologies and updates
The e-commerce marketing landscape is constantly changing with new and improves techniques replacing the outdated ones. It’s tedious to keep track of all these new technologies and elements. Also, learning to utilize these tactics can be time-consuming and expensive.
An eCommerce marketing company is always updated with the latest and advanced techniques. They can save your marketing efforts from going obsolete when new methods come into the picture.
Also, their in-depth knowledge and creative ideas will help you adjust your marketing strategies continuously.
