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Twitter Marketing Service – An Effective Solution to Enhance Your Business

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Are you searching for an effective solution for enhancing your business? Opt for twitter marketing – an online social networking service for enabling your target audience to read and send short 140 character messages called tweets. Users can access Twitter through mobile apps as well as the official website. Twitter has more than 300 million active users, sending about 500 million tweets per day. Hence, it can be safely said that twitter provides a lot of marketing potential. If you are interested to boost your business through Twitter, you can easily contact twitter marketing service provider to steer you in the right direction and raise your brand awareness. This will help you to engage with your customers who are using twitter accounts on a daily basis.

Most of the twitter marketing service providers create and publish twitter marketing messages that are often scheduled 7 days in advance. Whether you want to generate new sales, engage with your target audience and be a part of trending conversations, twitter marketers make use of content, hashtag report and keywords for targeting your customers and getting data insight. You can get elevated brand voice by establishing as well as maintaining Twitter channels for your industry. Besides, you can communicate with users who like to know about the products and services offered by you. Industry experiences are often combined by the twitter marketers for engaging customers at the right moment and at the right content through various interest categories for building your brand authority. Be it audience targeting and segmentation, analysis of engagement pattern, competitive intelligence, conversation marketing, trend monitoring, social listening, social outreach, advertising, keyword and hashtag analysis, gender, location & keyword targeting, twitter marketing solution offers you all.

twitter-marketing-service-an-effective-solution-to-enhance-your-businessLet’s check out a few twitter marketing solutions in this regard:

Content Development – You can get optimized content development matching your consumer interest through twitter marketing. Whether it is on-page content, stories, articles, blogs or any other content, twitter marketers can offer you an increase in conversions throughout various channels and devices using technology enable insights. Development of creative content from advertisements to social media helps to engage twitter users and gets them converted to target audiences. The channels through which content marketing is done in Twitter include promoted tweets, accounts, updates and more.

Keyword Forecasting – Identifying the apt keywords helps you to boost your business revenue. By using proprietary technology, search traffic can be predicted while informing content advertising tactics for clients. Effective content cannot be developed until the right keywords are identified. Customer algorithms are often analyzed with keywords, hashtags, influencers and retargeting. Keyword forecast helps to identify how your target audience can leverage search and would behave online. Moreover, this helps the marketers to augment the online reach of personalized content, providing effective ROI.

Digital PR Solutions – If you opt for digital PR solution, you can get branded content for reaching your target audience and influencers wherever they consume media. Often traditional public relations are combined with digital forefront for establishing greater brand authority. This helps to enhance your overall brand visibility, ultimately driving customer engagement. Some of the Twitter advertising solutions include real-time social trend targeting, sponsored tweets, promoted accounts, cross-device retargeting, advanced data-layering, dynamic targeting and more. A good number of people can be brought from Twitter to your website by using a website card, allowing users to preview image, relate context and get clear call-to-action in timeline. A conversion tracking is often included in campaign for measuring all activities on Twitter like sign-up, purchase and more. The twitter marketers make use of website card for growing site traffic, enhancing your online purchase and driving specific actions.

Choose twitter marketing services and build your brand awareness in an effective way. Digital analysis of data and content solution for social media marketing offer you the ability to build connections with your current social networks. Whether you want to build brand advocacy, develop your social community, launch your new product or advertise an event, twitter marketing service can support a wide array of initiatives aligning to performance metrics. Get benefited from advanced data analysis and customer intent mapping for establishing the right connections with industry influencers, prospective clients and organizations on the same wave length. Get a customized Twitter marketing plan, including consistent content development, posting, checking and reputation management. Rely on this social media platform and unlock the power of Twitter for your business(https://www.thebalance.com/twitter-101-for-small-business-2531755). Get one-on-one consultation and leverage Twitter marketing solution for your business in the best possible way.

The Five Most Common Types of SEO Services for Startups

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Marketing a startup is different that marketing an established business. The majority of the startups knows SEO can play an important role in their success. But they don’t understand a basic SEO strategy will not help them get the success they desire. SEO has become more complex and it is more than playing with keywords.

Handling SEO internally can be less advantageous. And so you need an San Francisco, New York or Seattle SEO agency that can help your audience discover your startup. Thus, here are 5 most common types of SEO services offered to startups.

  1.       Keyword Research

It is the most important element of SEO project. Before writing down a plan to improve Google rankings, you must know which keywords to target. In general, you need to target 1-2 keywords with each page.

The keywords you target should relate closely to your business niche. For example, if your business offers roof repairs and replacements, the targeted keywords can be “Repair roof”, “Fix roof” or any other synonyms.

While selecting the keywords, the SEO agency will look for search volume for each keyword; the more the better.

The Five Most Common Types of SEO Services for Startups

  1.       Page Creation

Once you have the keyword list ready, you need to create pages for relevant keywords. Without relevant page on your website, you will not be able to achieve higher ranking in search engine results.

While creating pages relevant to keywords, you need to focus on these important things

  • Every page on the website should have unique content with the right placement of keywords.
  • The content on the page should be interesting enough to ensure higher search engine ranking and a lower bounce rate.
  • Keep page URL’s closer to the domain. Avoid nesting pages in directory paths
  • The page content should be long enough

Ensure the SEO agency you choose does a high-quality job when creating a page for keywords.

  1.       Page Optimization

Besides creating interesting and unique page content, you need to also optimize the page for search engines. After all search engines are computer programs so they need some helping hand for a better understanding of the content on the page.

A good SEO agency will take all steps to ensure the technical underpinnings are done at the right place so that search engine spiders are able to read and index content on the page in the best way. Some of the page optimizations activities performed by SEO agency are

  • Including synonyms of keywords in the page content
  • Creating keyword related <title> tags for all pages
  • Optimize anchor text of links on all pages
  • Add notation to images so that search engine spiders/bots understand the visual content
  1.       Link Building

Just keywords are not enough to get good search engine rankings. There are several pages on the Internet that offer similar content. So how does Google algorithm rank pages with similar content?

The answer is it looks for quality backlinks. Google considers inbound and outbound links while giving page ranks.

When your SEO service provider talks about backlinking, ensure they are focusing on quality instead of quantity. The best backlinking projects are handled manually which ensures good ranking for your website.

  1.       Technical Audit

A technical audit is a critical element of SEO as it finds out what is holding back organic performance of the site. A good SEO agency will perform a technical audit after applying all SEO techniques to your website to boost your rankings.

The technical audit paper generally mentions what needs to be done and explain actions that need to be taken and explain why they are important.

Startups have new websites with lots of pages and new content. A technical audit will take a closer look at all elements of SEO and optimize elements like page content, categories, tags, and content types such as audio, video, and podcasts.

Time is precious for startup and every entrepreneur understands they have less time to establish them as a reckoning force in the market. Instead of wasting time on managing everything internally(without guarantee of success), it is always a good idea to employ the services of an SEO agency that has all expertise, experience, and tools to improve your search engine rankings that can help you reach a wider audience.

Do you know any other SEO aspect that startups should focus on?

Five Things You Must Know About Branding Your Startup

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Starting a new business includes a lot of hard work. Every day you have to juggle between many tasks; meeting investors, recruiting people, sweet talking with clients and managing contractors. With so much daily commitment, you are left with very less time for important stuff. But, if you want your startup to grow healthily, you will need a unique identity.

Brand reputation and position is something that is built up slowly and earned over a time. Having said that, the actions you take at the initial stages of branding will dictate where your brand will move ahead in the future. It is important to get things right from scratch. Here are some important things you should know about branding your startup with the help of a branding agency in Seattle, New York or Los Angeles.

Five Things You Must Know About Branding Your Startup

  1.       Define Your Brand Clearly

The majority of the startup founders has a clear idea about things they are trying to accomplish. However, when someone asks them what their company does, they come up with an explanation of conceptual solutions rich with technical jargons that are not easy to understand. This is not good.

The best way for effective branding is coming up with a simple descriptive sentence. It’s okay if the sentence is not long enough and does not convey everything you do. The point is to achieve clarity while communicating your brand. For example, the branding of Nike has just three recognizable words – Just Do It. It does not say anything about their shoe business. The tag line has become a communication model for the company that is relevant to all fitness enthusiasts.

  1.       Craft a Visual Identity for Your Brand

“Picture speaks a thousand words” and it holds true for branding. Your Logo is the first visual your customer gets about the company. Your logo should represent your business in some way.

The famous Amazon logo has an arrow starting from alphabet “A” to alphabet “Z” which also looks like a smiley that tells customers the company wants its customer to be happy. So you need to make sure, your startup logo tells some story to your customer.

  1.       Brand Positioning

Positioning means giving information about your business. In simple words, it’s communicating what you stand for a specific customer segment in the market. Your brand positioning should clearly tell what problem in the industry/society your startup is trying to solve.

Brand positioning is different from taglines. Positioning statements are more for internal use. For example, when zipcar.com was launched in 2001, its brand positioning statement was “To urban-dwelling, educated techno-savvy consumers, when you use Zipcar car-sharing service instead of owning a car, you save money while reducing your carbon footprint.”

The above brand positioning clearly states the target market and the problem the startup was trying to solve.

  1.       Bringing Customer to the Brand

Today, you need a strong presence in the mass media to get recognition for your brand. You can give advertisements in the newspaper, but that is not enough. Your customer is dispersed across different marketing channels and you need to explore every marketing channel you know where your customer exists.

You can use SEO, Social Media and YouTube to get attention of your customers. Given the short attention span of customers, startups need to develop a strong brand marketing plan and put in consistent efforts to stay in the limelight so that your brand in always in front of your customers until it becomes memorable and easily recognizable.

  1.       Customer Service That Supports Marketing Efforts

Every brand that stands strong today is able to achieve the position only because of exceptional customer service. For example, if you Google about Amazon’s customer service, you will find several examples where the CEO, Jeff Bezos gives high importance to every issue faced by customers. There are examples of customers amazed by the action taken by the online retail giant just to make the customer happy.

Your customer service needs to back up claims made in marketing campaigns. If it does not, your brand will attract negative reviews that can be disastrous. Make sure your operations team always reads about the action taken by the marketing team to build your brand. Never forget, you need to always put customers first.

Do you recognize any other branding elements that need to focus by startups?

Develop a Strategic Medical Marketing Plan for Your Medical Practice

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The landscape of the healthcare industry is changing. Patients play more active role in their care choices and you are required to provide them better information to help them make informed choices. But, how would they know until someone tells them?  This makes marketing more important for your medical practice.

Medical marketing is not only about advertising your services. It also involves patient communications, fine tuning processes that will improve patient experience and adding a non-clinical perspective of patient care and services.  Here are some tips for medical marketing services providers to develop a strategic marketing plan that will help medical practices.

Develop a Strategic Medical Marketing Plan for Your Medical Practice

Important Elements of Strategic Medical Marketing Plan

Your strategic medical marketing plan should have the ability to interact with your patients and potential customers on different platforms.  Multi-channel marketing is the best way to communicate with your audience. Here are some important elements of the medical marketing ( http://www.ehow.com/list_7232478_medical-marketing-strategies.html ) plan you should focus on.

Responsive Website Design

A responsive website design means the site should respond to a user’s behavior and the device environment that includes platform, screen size and orientation.  Today’s user accesses the internet from various devices that includes laptop, smartphones and iPad.  The website should be able to automatically switch to suit the screen resolution, scripting and adjust image sizes accordingly. In other words, the website design should have the ability to adjust to the user’s preferences.  The website should be easy to navigate even on the small screen.

Social Media Marketing

Hospitals need to take a deeper look at social media marketing to meet their target patient demographics. Several leading healthcare organizations are already using social media to successfully connect with patients. As per the Journal of Medical Internet Research, around 95% of hospitals are having a Facebook page while 50% hospitals have Twitter account.

The healthcare industry can learn a lot from the hospitality industry about using social media effectively and engage their customer base in conversation.  There are several examples of using social media effectively to reach and resolve patient issues.

One such example is of Ohio State University Medical Center, which monitors Twitter and other social media platforms for posts by patients referencing their hospital and/or doctors. In one instance, one of their patients had posted complaint about wait time to see the physician. A staff member of the Ohio State University Medical Center responded directly to the patient on Twitter and contacted appropriate hospital staffer who arranged for a medical representative to meet the patient and diffuse the situation.

Email Marketing

Email lists are powerful tools of marketing for the healthcare industry.  You can easily grow your hospital brand by offering content rich email marketing program on a regular basis. Your audience mainly includes patients, referring physicians and donors. The email marketing program can be effectively used to drive prospective patients to your clinic/hospital. It helps to inform and make people aware of the services you offer and stay visible until they need it.

Paid Advertising

Paid advertising aka PPC are good ways to save time and also effective to gain patients.  There are several paid advertising tools such as Google AdWords, Facebook Local Awareness Ads, and LinkedIn Ads that bring more recognition, referrals and patients as well.

One of the good thing about PPC is you can always control the costs.  Depending on your marketing strategy, costs can be as low as $1 per day with Facebook and $0.30 using AdWords.

Postcard Marketing

Postcards can be effective medical marketing tools. Direct mail marketing still holds importance in this digital age of marketing. The simple reason is today’s consumer is bombarded with too much digital marketing content and postcard come across as a unique marketing tool.

One plus-point of postcard marketing is despite inflation; postage rates are still affordable. Postcards are direct in their message delivery as there is no envelope masking the contents. You can easily gain the attention of the targeted consumer base by designing attention grasping, friendly postcards.

Marketing is important for every business, including healthcare and medical practitioners.  And Medical marketing when done in the right way can have a direct influence on patient’s choice and also help in hospital branding.

Tips to Improvise Direct Mail Fundraising Campaigns

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Though non-profit organizations are not selling anything or don’t need publicity for their public service, they do need some marketing to reach their prospective donors and gather funds. And the best way to market the initiatives of a non-profit organization is to send out simple yet heartwarming postcards and newsletters. Hence, this direct mail solution is the most feasible option for any kind of non-profit event. In this article we are going to discuss how to use mail for fundraising events i.e. direct mail fundraising campaigns.

Why Direct Mail Marketing?

Direct mail marketing is one of the oldest but most effective means of marketing products, services and even non-profit initiatives. Postcards, newsletters, letters, brochures, calendars, flyers; there are a number of ways a non-profit organization can convey its message to its donors. It is preferred by almost all organizations even to this day, and the reason for direct mail’s everlasting success even during the times of emails, smartphones and social media is pretty simple; it is emotional. People have a certain emotional attachment to mail as it brings back the nostalgia of this once loved routine, eagerly checking for mails in mailboxes. In addition to being emotional, mails can also be customized, targeted, personalized and are cheap when compared to other alternatives like newspaper, radio and TV adverts.

Tips to Improvise Direct Mail Fundraising CampaignsTips to Improvise Direct Mail Fundraising Campaigns

If your organization is hosting a fundraising event and if you are planning to send an invite to all your prospective donors via direct mail, follow the below mentioned tips to make it a successful direct mail fundraising campaign.

1. Preparing your Mailing List- Before you decide on aspects such as content, design, budget and postage, make sure you have a refined list of all the donors you want to reach out to. Based on their previous contributions and promises, prepare a refined mailing list that only includes those donors who are likely to donate this time. This increases your conversion rates, adds value to your fundraising event and also reduces the number of redundant mails and costs incurred.

2. Type of Direct Mail- As mentioned above, there are a number of ways you can convey your message using mail- postcards, newsletters, letters, brochures, flyers etc. In order to have a successful direct mail fundraising campaign, choose the type that will stand out in your donor’s mailbox. Your campaign’s primary objective must be to grab your donor’s attention and not end up as junk mail in trash. Attractive postcards and newsletters without envelopes are normally the ideal choice for fundraisers.

3. Outline and Design- With a bunch of other mail, your postcard or newsletter has to stand out and grab the reader’s attention in a few seconds. Outline of the entire mail piece, content distribution, its design, choice of colors, fonts- every little detail plays a major role in influencing your prospective donors. So in order to make your direct mail fundraising (https://en.wikipedia.org/wiki/Direct_mail_fundraising) successful, attention to detail and design is a must. Also ensure the paper quality is good enough to make the invite presentable and dignified.

4. Content- Though looks play a major role in grabbing attention, it is the content inside that makes all the difference once your mail gets picked up. Donors expect a lot of information such as the cause supported by the fundraiser, annual reports of the organization etc. Make sure to furnish every little information that’s worth mentioning and use bold fonts for headlines and other outliners.

5. Acknowledgement- Once the donors seem interested in the fundraiser and officially confirm their participation, it is a courteous gesture to send them a thank you card and acknowledge their contribution. Keep them well informed about the event and also mention how this contribution will further strengthen the relationship between the donor and the organization.

6. Contact Information- Lastly, to keep your direct mail fundraising campaign effective and successful, furnish the mail piece with all the relevant details, contact number & address and links to social media pages. Hand addressed mails are very popular in the non-profit organizations as they add value to the mail piece and make it look more personal.

11 Direct Mail Marketing Secrets You Can Use Now

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It is very likely that we cannot remember a moment when a direct mail set to our address was found interesting. That is the sordid case with most direct mail experiences. This helpless junk in the mail box as they are referred commonly by the recipients has always been a matter of concern for marketers.

How can you make these mails more interesting, especially for prospects opening envelops and seeing within? Why let this opportunity of drawing their interest goes into astray? Considering various ways to make direct mail more appealing here we are going to unveil11 Direct Mail Marketing Secrets You Can Use Now direct mail marketing secrets that can be used for higher conversion.

1. Make them additionally useful

Haven’t you seen people looking for scrap papers among the mail box junk to write something insignificant like a to-do list, a grocery shopping list, neighbor’s phone number, etc.? Yes, the direct mail papers and layout can be made in a way so that it remains useful even after being read or being considered trash. Than increases your chances of being read, really!

2. Offer a short and direct proposition

People have far less time to look into mails they have no idea about. So, to make use of their attention just at a glance you need to make a direct proposition without trying to build much excitement around it. If your mail takes too much time to come to the point the mail is going to be dumped and never would be read again.

3. Make the mail feel little heavy inside

Various studies and marketers experience suggests that mail envelope with a lumpy object within enjoy a near cent percent opening rate. With a heavier lumpier envelope people instantly become curious and open it. Once they open the mail you have just been through the very first step and now it is the captivating mail headline and appeal that should do the rest.

4. Increase value proposition by including a product sample

For many prospects direct mail is a sheer nuisance that immediately needs clearance. But if your mail is attached with your product sample the mail instantly is regarded with more value than the rest. With a product sample you not only make them open the envelope and take a curious look but also create a stand-alone impression.

5. Qualitative focus with creative attributes

A mass mail with a dull text is very unlikely to generate a decent conversion even though it is sent to millions of households. On the other hand a creatively crafted mail with a few thousand recipients just can produce wonder results in short time. That is the power of creative approach and qualitative focus on direct mail (http://homebusiness.about.com/od/homebusinessglossar1/g/direct_mail_def.htm).

6. Offer them something useful

When your business can offer some useful promotional products or gifts to people in a trade show or as business anniversary gifts to clients, why not use such a tool as part of your direct mail campaign? Offering them something useful with the mail, whether it is a pen or a key ring or a paper clip, you can instantly make them feel valued and well attended. That makes a decent way to connect people to your business. You can further imprint those small useful items with your brand name and logo to create a better impact.

7. Customized mail content

After creating the mailing list you can research on each customer separately and accordingly make a plan of communicating them. According to the information you have on each customer preference, buying behavior and financial condition you can customize the mail content for each customer.

8. Integrate your business CRM with your direct mail campaign

You can now integrate your business CRM or customer management software with the direct mail campaign by using some handy digital services. Hand addressing is one such service that allows you to write a message to transcribe it further in handwritten letter for sending it as personalized direct mail to the customer.

9. Stand out from the crowd of junk mail

To stands out from the crowd of junk mail you have to grab attention with creative twist and make your presence felt. You can incorporate an array of creative and intelligent things in your mail to grab attention and stand out from the mass mail junks. Curated content, unconventional paper folds, punch-outs, creative designs and many such techniques can be useful.

10. Make another brand partner in your mail campaign

Sometimes partnering with another valuable brand or service your campaign gets the advantage of their established reputation and visibility. Obviously, that brand should have some kind of link with your business or product.

11. Offer a manhandled personalized feel

Most customers detest mass mails because they are not intended to any particular customer. Just consider how easily you can give them a feeling that the mails have been manhandled? There are few ways to do that. By using handwritten copy to using stamps or signature of the sender authority, you can create a personalized feel in many ways.

Seven Mortgage Direct Mail Marketing Tips to Boost Response Rates

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Just think how you will respond to all the promotional emails left unread in your inbox. In most cases they would be deleted with a single click especially when most email services are segregating such promotional stuff and putting them in one place. Now consider how you will react to the direct mailed brochures delivered by the postman to your doorstep. At least there is a better chance that you would look at the big prints before dumping them in the trash bin.  Sometimes this apparent look can take further interest and can let you consider giving a call to the advertiser. Almost all evidences strongly indicate that direct mail enjoys a far greater chance than other mailing methods.

As far as direct mail for mortgage is considered, it is one of the trusted methods to generate quick leads. Obviously there are few practices you need to stick to. First of all, a well-researched mailing list is the starting point and then your mails should have an attractive design and lastly you must guide your prospects regarding the next thing to do with a clear call to action.

According to the latest response report rate published by the Direct Marketing Association the following positive impacts are observed.

•  According to the report in every 1000 mailing prospects receiving a Direct Mail around 34 people are likely make a response.

•  In conversion rate Direct Mail is the second most effective marketing behind only Telemarketing.

•  Offering the right mix of mailing contents and designs such as postcards, catalogues and larger size mail the response rate has been observed as even greater.

Let us find out seven mortgage direct mail marketing tips for garnering a better response rate.

Seven Mortgage Direct Mail Marketing Tips to Boost Response Rates

1. Bring some variety with postcards and letters

Whether postcards would serve your mortgage direct mail campaign or a letter would do all the tricks it depends on the content, type of campaign, marketing focus and situations. Obviously, you cannot stick to a single solution for all situations. By experimenting with different direct mail formats like the postcards and the letters you can assess what actually brings you more results.

Direct mail postcards are less expensive, simple and ideal for addressing the immediate marketing needs. With space constraints they also take least time to write. The best benefit of direct mail postcards is obviously the immediate visibility as soon as it is pulled from the mailbox. On the other hand, there are few disadvantages as well. For instance, with a postcard campaign you cannot let the receiver know about your product and brand elaborately.

If your marketing campaign demands including a lot of information to make an impression on the mail recipient and generate conversion then letters are perfect choice.  Letters are always informative mailing tool that can be effective for potential prospects.

2. Clearly state the benefits in a simple and effective message

After all, simplicity is eye grabbing and resides in the forefront of the mind longer. A simple message will let the mail recipient understand the message just at a glance and just with a glance your mailing purpose is fulfilled.  Nobody has time to struggle comprehending a marketing statement and so make it simple, short, crisp and direct.

3. Give them a clear call to action for next step

In mortgage direct mail marketing the mailed postcard or letter must contain something that suggests people as what to do next. Whether you want the recipients calling the marketer’s office for a detailed explanation or they like to download a brochure from your website, you should give them suggestive call to action for the next step. Without taking them to the next step you have little chance of conversion.

4. Do not offer a guarantee of Approval

It is already a well-known regulation that mortgage plea cannot be guaranteed by any marketer. Every mortgage case is subjected to an underwriting process and without the completion of this the approval remains uncertain. Offering such a guarantee through a marketing campaign is a breach of regulations that can take you amid legal problems.  So, just stay clear of assuring such approval to your direct mail prospects.

5. Take the recipients to the respective website page

Direct mail campaign, especially when you are using postcards does not give you a lot of space to tell your customers and prospects all the relevant things. So, it is always recommended to use the direct mail campaign just to draw the initial attention and then guide them to a relevant website page where they can get the details. Do not just provide them a home page link as they may find it difficult to find their required page of information. Rather mention the exact URL of the respective webpage.

6. Make an impressive first direct mail and follow it with subsequent mails

As per the convention in direct mail campaigns the first direct mail (http://www.ehow.com/way_5315444_creative-direct-mail-ideas.html) received by the customer is referred as “control” which is followed by subsequent mails. You can consider this first mail piece as baseline. The response rate and revenue generated from this first campaign is measured and with the following campaigns the marketers try to cross this figure. To determine what works best for a campaign one can change an element in the subsequent campaign and measure against the first campaign. This is the most valid and tried method of leveraging series of campaigns and measuring the ROI of each campaign separately.

7. Focus on experienced marketers for a mortgage direct mail service

Finally, it is the years of experience of the direct mail marketing company that counts. Particularly direct mail marketers with relevant exposure and long years of experience in mortgage direct mail solutions can guide you with insights, studies and expertise driven knowledge of the field. So, for your mortgage direct mail campaign select a firm that has years of successful presence in the field with an array of satisfied clients.

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