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Currently Browsing: Marketing

Why Concept Testing in New Product Development is Important

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Concept testing is a great way for companies to get in touch with customers’ needs and generate innovative ideas when it comes to new product development. Here are some of the reasons why concept testing in new product development … Read the rest..

The Ultimate Guide to Customer Segmentation

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You might be surprised to learn that many companies, especially young companies, do not take the time to think of their customers in terms of separate groups. This process, called customer segmentation, or sometimes market segmentation, is a very … Read the rest..

Five Things You Must Know About Branding Your Startup

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Starting a new business includes a lot of hard work. Every day you have to juggle between many tasks; meeting investors, recruiting people, sweet talking with clients and managing contractors. With so much daily commitment, you are left with … Read the rest..

Develop a Strategic Medical Marketing Plan for Your Medical Practice

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The landscape of the healthcare industry is changing. Patients play more active role in their care choices and you are required to provide them better information to help them make informed choices. But, how would they know until someone … Read the rest..

Tips to Improvise Direct Mail Fundraising Campaigns

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Though non-profit organizations are not selling anything or don’t need publicity for their public service, they do need some marketing to reach their prospective donors and gather funds. And the best way to market the initiatives of a non-profit … Read the rest..

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