Marketing Advice That Matters
Whether you run an established business or a startup, marketing is the most important function of your business. You want to have the best marketing team that can attract customers and increase your sales. The success of your company … Read the rest..
Creative. Tactical. Bold. Thoughtful. The skills and characteristics of a great marketing team member are about as far-ranging as they come. That’s what makes it so challenging to find a good group of candidates to choose from when you’re … Read the rest..
Concept testing is a great way for companies to get in touch with customers’ needs and generate innovative ideas when it comes to new product development. Here are some of the reasons why concept testing in new product development … Read the rest..
Corporate videos are used for several business purposes such as showcasing mission statement, company announcements, launching a product, or training videos, etc. but how do you ensure your corporate video has everything needed to be successful?
Corporate Video production … Read the rest..
You might be surprised to learn that many companies, especially young companies, do not take the time to think of their customers in terms of separate groups. This process, called customer segmentation, or sometimes market segmentation, is a very … Read the rest..
