Marketing Advice That Matters
Creative. Tactical. Bold. Thoughtful. The skills and characteristics of a great marketing team member are about as far-ranging as they come. That’s what makes it so challenging to find a good group of candidates to choose from when you’re … Read the rest..
Concept testing is a great way for companies to get in touch with customers’ needs and generate innovative ideas when it comes to new product development. Here are some of the reasons why concept testing in new product development … Read the rest..
You might be surprised to learn that many companies, especially young companies, do not take the time to think of their customers in terms of separate groups. This process, called customer segmentation, or sometimes market segmentation, is a very … Read the rest..
The landscape of the healthcare industry is changing. Patients play more active role in their care choices and you are required to provide them better information to help them make informed choices. But, how would they know until someone … Read the rest..
Though non-profit organizations are not selling anything or don’t need publicity for their public service, they do need some marketing to reach their prospective donors and gather funds. And the best way to market the initiatives of a non-profit … Read the rest..
