Marketing Advice That Matters
There are many video production companies out there to create video assets for your organization. But finding the right company offering quality video production service Miami is hard.
You may have very little subject matter expertise and experience in video production. So, it’s pretty evident that you will find it difficult to make the right decision.
If you have never gone through the process before, or even if you have, it can still be challenging to evaluate proposals from production agencies.
How will you measure positive return on investment (ROI)?
How would you know if you got the correct value for their price?
So, to make your job easier, we have listed down some questions that you should ask every production agency applied for to produce videos for your business.
#1 How Long Have You Been in the Industry?
Asking this question will help you determine if the agency offering video production service in Miami has enough experience and competence.
The question also will help you get an idea of the time required in the creative process.
Ideally, the longer a business has been around, the higher the chances of producing a quality end product. Business longevity also means the agency in question had a higher opportunity to serve more clients.
However, longevity doesn’t always guarantee competence. You may come across video production companies claiming 25+ years of experience but never explain how they calculated it.
Is that the combined amount of years between the team? Or is that the years of experience of the promoter?
Do not hesitate to ask for an explanation if you feel there is a lack of clarity.
#2 What Type of Videos Do You Produce?
You may find some video production companies specialize in niche industries while others are more generalists. So, do not forget to ask if the company offering video production service in Miami has experience in your industry segment or has made a video like your concept before.
The reason you need to ask this question is to ensure what the agency does fits your requirements.
#3 How Do You Concept Ideas?
Asking this question would help both parties understand each other’s working processes and culture and if the agency works more collaboratively or not.
You should expect great ideas because that’s what you would pay for. The agency should conceptualize a few rough ideas in real-time quickly after a concept is pitched.
If they cannot, then there could be two reasons. They are either unclear on what you want to convey, or they don’t understand your business and market.
#4 Can You Share a Successful Case Study of a Past Client?
Asking this question may catch video production agencies off guard, so you should be clear enough why you are asking.
An agency can not release any information if it was a direct revenue goal. They can, however, say general assumptions such as their videos increased their client’s website traffic by 300% in 2 months.
Long story short, the agency should be able to show the ability to prove revenue.
It’s not hard to list vanity metric wins, such as the video got over 200k views. That’s a significant number if the goal was awareness.
But if your objective is lead generation, you should ask how many leads those 200k views generated. If you find the results stated are vague, ask more profound qualifying questions.
#5 How Much Would My Videos Cost and Why?
This question is quite obvious. Understanding why video production companies charge what they do is crucial before you judge whether the price is worth it or not. How an agency offering video production service in Miami outlines their pricing speaks volumes to how process-oriented they are.
If they ask for a flat fee of, let’s say, $20k and simply tell you that it costs this much because they are worth it, that’s a red flag.
The agency should tell you why they arrived at the price they did. They should break the project into three categories: pre-production, filming, and post-production. Also, the agency should give you itemized pricing so that you are well aware of where your investment goes.
So, do you have any questions?
