Marketing Advice That Matters
Video marketing is going to outrank all types of marketing communication in the coming days. According to Wyzowl statistics, 79% of consumers prefer watching a video to learn about a product instead of reading texts. And 84% of consumers purchase product after watching a brand’s video. Many businesses have started realizing the importance of video marketing services as well. This is why 63% of businesses have already started using videos as their primary marketing tool. And out of those, 82% of businesses find the video as an important integral part of their marketing initiatives.
This is the right time to go for video marketing before the market gets saturated. Not just because every other business trying to join the bandwagon but because this is the most profitable and versatile online marketing tool available today.
If you are still not convinced or want to find out more about the importance of video marketing, then the following five reasons will help you make a decision. Take a look.
#1 Gives a Good Return-on-Investment
ROI is the key success factor for every business. You might have the financial capability to invest money on a marketing initiative but if it doesn’t generate a good return-on-investment, your business will have a miserable future.
The good news is that 83% of businesses acknowledged that video marketing offers good ROI. Even though you might find video production is challenging and not an economic marketing tool but it pays off big time. Most importantly, with the sheer rise of advanced online video editing tools, video production and marketing is becoming more sophisticated and cost-effective. You can even use your smartphone to produce decent videos.
#2 Boosts Conversions
We did a market research on video marketing service recently and found that many businesses still wary of going for video because they think it’s not a money-making tool. That’s not true at all! Here are some stats that prove why video is the best money-making marketing tool you can ever have.
● According to a report by Unbounce, by including a video on your landing page, you can increase conversions by 80%.
● As per a report by ReelSEO, by incorporating a video on your website’s home page, you can boost conversions by 20% or even more.
● According to Wyzowl, 72% of businesses acknowledged that having a video marketing strategy has improved the conversion rate of their website.
● 64% of businesses believe that videos have directly increased their sales.
#3 Helps You Get Love from Google
Google has a simple rule for ranking websites or videos. If you provide good content to users, Google will make sure your content reaches the maximum by putting your brand to the top of search engine result pages (SERP). And this is where video marketing service can help.
Videos help you increase the time spent by visitors on your website. This gives a signal to Google algorithms that your site has good content and able to connect with your audience for a longer period. The search giant will then push your site to the top of the SERP.
According to a report, your website will be 53x more likely to show up on the first page of SERP if you embed a video on your website.
Also, remember the biggest video platform YouTube is owned by Google. So optimizing your videos for YouTube will also improve your brand visibility both on Google and YouTube.
#4 Helps You Explain Difficult Concepts Easily
One of the biggest advantages of video marketing is that you can explain any type of concepts or messages easily. A video comes with many different formats such as explainer and animated videos. Just choose the one that works best for your business or product and you will be good.
For example, to explain a complex concept, you can produce animated videos as it’s a perfect mixture of simplicity, emotion, and nostalgia.
Similarly, if you have a newly launched product, you can create explainer video to help potential customers learn the benefits of your product. Reports suggest, 98% of users watch explainer videos to learn more about a product.
So do you think you can ignore video marketing service to communicate your message? Do you’ve any questions? Please feel free to leave your comments below.
