Marketing Advice That Matters
Companies nowadays are pretty much enthusiastic about the production of corporate videos and their potential to influence prospects. But due to all the demand in the marketing and the sales department, it becomes difficult to understand how a video will directly affect the revenue. All the major media companies are suggesting that video is hot and enhances profitability. But, it often becomes difficult to understand where and how the videos will create a direct impact on the ROI. To start with, it is significant to access the business segments, where the video will be a perfect fit to help in saving the costs. Take a look at some questions that you might ask.
How can the videos help to answer the potential customer questions?
How can I use the videos to enhance the company’s appeal?
In what business areas will I save time with video production and marketing?
Answering the above questions will assist you in setting the correct goals, as tracking the number of shares or views is not the best way to track the video effectiveness. It also means shares or views are not necessarily a perfect example of profitability. Some corporate videos have much more to do in terms of money and time-saving efficiencies across different departments. In this writing, we have shared three ways by which video production for marketing can improve the profitability and visibility of the business.
1. Training and Recruiting the Staff
Searching for the perfect employee that will fit your company can be quite a time-intensive task. Thus consider making a video that will highlight your requirement and the company policies. You can also describe the newest addition to your company and what it is like to be part of the team. A video will effectively capture your organization’s culture and help you to identify the right talent for the job.
Another way to enhance profitability is by training these newly hired employees. Streamline the training with a video explaining the policies, software training, processes, and safety training. The video making is helpful with the services or the products that require subject matter experts for the in-hand training. These videos can also educate the employees on the basics before their arrival, encouraging more knowledge about the process and the products.
Before interacting directly with your employees, these videos will answer all the basic queries and include productive and in-depth conversations during the ongoing process. It will also free the experts time to conduct the tasks that will assist in contributing to the company profits like getting involved in other events or communicating with potential customers.
2. Quality Leads
Today most consumers spend more time researching the prospective services or products before engaging with you. Video will save both money and time during the sales procedure by giving knowledge to potential clients. It will also help you to get quality leads even before you engage with them. Video will answer unfamiliar questions about your service or brand. You can make videos to connect with potential consumers or demonstrate a use case of the product. It will help your team to spend less time on the phone in educating the customers on the services or products, and concentrate more on the prospects who are genuinely interested to buy the products.
3. Enhance your Brand Name
A well-crafted and tight video will instill enough confidence in the customer. A poorly-developed video will have an adverse effect that might not lead to a conversion. Consumers are likely to buy anything from a brand that they connect with, and video production is the only way to do that.
