Marketing Advice That Matters
When you decide to elevate your business cross-border, you will have to prepare more precise strategies. These eCommerce strategies will help you in generating a global impact. For this, you will have to find an ideal company that will help you out in getting to the right place. One of the most effective platforms for accessing all these opportunities WeChat Shop (adstochina.westwin.com/WeChat-Shop). It can help you out in making a seamless transition. Also, you will have access to typical setups for cross-border eCommerce.
So here we have encapsulated everything about WeChat and eCommerce cross border. WeChat provides you capable enough platform for supporting you in cross-border related tasks. You get endless opportunities for elevating your eCommerce business.
It Is the Largest Social Media Platform For Cross-Border eCommerce:
When you decide to bring your business over the largest social media platform, i.e., WeChat, you open doors to exponential growth, which is highly important for expanding your business. It allows the customers to have more than just a shopping experience to solidify the overall brand loyalty. Also, they will have access to an expanded customer base.
You can see WeChat Shop as all-in-one solution for solving their problems while entering the eCommerce market. Besides essential solutions, you get content localization, an ideal cross border payment gateway, optimal inbound logistics & specific warehouse tools. With all such services, you can easily reach beyond borders.
Comparing WeChat Shop and a WeChat Mini-program:
A WeChat Mini-program is an “App within the App.” It is an App built in a specific language to be accessible easily via WeChat. It can provide e-commerce services or other kinds of functionalities.
A WeChat shop refers to any e-commerce experience optimized for WeChat. It could be a simple website (HTML5) optimized for WeChat via proper WeChat UX, WeChat Login, and WeChat Payment, or it could be a WeChat Mini-program.
With WeChat Expand Internationally:
According to Statista, 27% of US shoppers interviewed said they shop both domestically and cross-border. For Austrian shoppers, this increases to 71%. Cross-border eCommerce isn’t new, but the speed at which goods are crossing borders is developing rapidly.
These stats show an opportunity to sell their products to new markets and boost sales and revenue for brands and online sellers.
However, introducing your products to new markets comes with challenges. Is there a demand for your product? How will you handle returns? Are you able to ship to these countries?
The most efficient approach to cross border selling is by adding new marketplaces within your current selling platforms such as Amazon and eBay.
Create Great Content:
The bitter truth is that WeChat stores cannot add followers themselves, but the official accounts can. So all you need to do is create official accounts. Your official brand account can help you out in creating a brand page on WeChat. Further, you can use the official account for generating long-lasting relationships with genuine customers. After this, create some useful, fascinating content that must be authentic and relevant to the customers. The audience will share this content with their known ones and will help in increasing the customer base.
KOL Marketing:
Another better way to increase online followers is to hire KOLs. If you are willing to draw more traffic towards your WeChat store, then hiring key opinion leaders (KOLs) will be the best effective way. Influencers having broad pre-existing fan bases can also help you out I attracting customers. They will help in raising brand awareness. If you are one of the start-ups, then influencers’ endorsements will be the most effective solution to pitch high and compete with your competitors.
WeChat Paid Advertising (PPC):
With WeChat PPC, you can quickly drive enormous traffic towards your shop that too, with the help of paid advertising. You can access all of this with the help of ‘Moments ads” on WeChat platforms. It can be a short video or any multimedia ads for targetting the ideal customers. Additionally, you can even choose a third party for posting ads on your official accounts.
