Marketing Advice That Matters
To begin with, let us answer the question that may have brought you here. Is video marketing worth it? Yes, it is. Every smart business is hiring a video marketing agency. Video marketing is a versatile and profitable digital marketing tool. Here are a few compelling reasons why it is a clever choice for you to consider video marketing.
1. Videos boost conversion and sales
A report states that adding a product video on your landing page can increase conversions by 80%. That is a whole lot of potential income! Furthermore, studies have pointed out that 74% of users who watched an explainer video about a product or service subsequently bought it. These statistics themselves should tempt you to look up a ‘video marketing agency near me’
If you give it enough food for thought, it is not surprising that videos are highly effective. Vision is a human’s most dominant sense. Most information transmitted to our brain is visual. If mere images can boost engagement (as exemplified in the millions of social media posts), imagine the scope and of the impact of moving images.
2. Videos translate in high ROI
Return on investment is the fuel of every business. Now, if we tell you that 83% of businesses confirmed that videos provide a good return on investment, would you not want to join the bandwagon? Granted that video production is not easy or cheap, yet it pays off big time. Besides, video editing tools are improving as you read, offering professional results in affordable rates. Additionally, smartphones in the market are proving to be useful for shooting videos too. Now, this is important because it is more important for the content of your videos to be than for their quality to be top-notch. Essentially, you don’t need high-end equipment; you need a great idea.
3. Videos build trust
The entire concept of content marketing is to provide information in an interesting manner to the people who need it the most. One cannot practice this notion without building trust and long-term relationships with your target audience. Videos serve this purpose rightfully. Video content, if produced smartly and under the supervision of a video marketing agency, engages viewers and ignites emotions in them.
Furthermore, although e-commerce has sky rocketed and brands are using platforms on the Internet to promote their products, there are still some folks who are skeptical about buying products and services off the internet. They fear fraudulent transactions and being cheated on. However, video marketing bridges this gap. It effectively presents your products in a conversational form. If you don’t believe this, hear it from the consumers directly. Fifty-seven percent of consumers have said that videos gave them more confidence to purchase online.
4. Search engines love videos
Videos enable people to spend more time on a website. Longer exposure builds trust and signals search engines that your site has good content.
Did you know that your business is 53 times more likely to show up first on a search engine if you have a video embedded on your website?
However, simply uploading a video will not be sufficient. You will need to optimize your videos on for SEO. Write interesting titles and descriptions; provide links that redirect the viewer to your website, products, and services. End videos with impactful calls-to-actions, which clearly state the next step in the course; explore interactive videos, to encourage actions even more. If you find your plate full with all these demands, you can consider hiring a video marketing agency.
5. Videos engage even the most difficult buyers
With dwindling attention spans, long product descriptions are turning to prove futile. However, this change has only opened the doors for video content. The modern consumer would like nothing more than a product in action. Imagine a lazy consumer, video marketing works perfectly well to turn them into leads.
In summation,
Video marketing is now becoming increasingly affordable; hence, more widespread. If your brand does not join the bandwagon, some other will, reaping the insanely large benefits of video marketing. Lookup for a video marketing agency and get going.
