Marketing Advice That Matters
If you own or operate a business in Texas, you can benefit from partnering with an advertising company in Austin to meet your marketing goals. Even if your company does some in-house advertising or marketing, by enlisting the services of a professional, you can spread the word on your business and gain new customers faster than you’d ever believe possible. When working with a professional advertising company in Austin, you can take your marketing plan – and your business – to the next level.
Trust the Experienced Advertising Professionals
There are many benefits of using the services of an advertising company in Austin. They are the marketing professionals who know exactly how to attract an audience. These companies have the knowledge and the experience behind them, and they understand what it takes to stand out. With years of ad campaigns in their portfolios, advertising companies know exactly what works and what doesn’t. This vast experience in the world of advertising is something that simply cannot be achieved within your organization’s internal marketing department. A smaller, in-house marketing team simply does not have the same available resources as an external agency. Ad agencies are made up of a whole team of individuals who have worked on hundreds (if not thousands) of marketing campaigns, for everyone from small businesses to major corporations. These professionals know the advertising world and having worked with a diverse group of companies in the past; they know exactly what it takes to stand out among the crowd.
Boosting Your Company’s Brand
Especially in the cases of new business ventures or companies that are struggling to gain a following, hiring an advertising company in Austin can make all the difference in building the recognition of your brand. No matter what kind of company you own, each business is its own brand. You are not simply providing a product or a service to your customers. In order to become truly successful, you need brand recognition and brand loyalty from your customers. Advertising companies recognize that the building of a brand involves thousands of moments in which you can connect with consumers. Every interaction that is had between your brand and a customer is an opportunity to reinforce what your company believes in. The individual impressions that your brand makes on its customers are moments. These can include advertising moments, social moments, transactional moments, and more. When all of these individual moments add up, they create a powerful, lasting impression and create a sense of brand love. A great advertising company in Austin will not only successfully sell a company’s product or service to a customer – they will create a sense of brand love or loyalty that will keep that customer coming back for more.
Gain an Outside Perspective on Your Organization
It can be difficult for an internal marketing team to recognize what makes your business stand out from the rest, simply because they are too close to see it. By hiring an external advertising company in Austin, you gain the opportunity to gather a fresh perspective on your brand. These external ad teams are often working with hundreds of companies at once, allowing them to see first-hand what is happening in many different industries at the same time, compare and contrast the services and products offered, and determine what angle would be the best approach to take when promoting the uniqueness of your brand.
Working with a team outside of your organization can assist you in finding your brand’s voice, identity, positioning and customer journey. Advertising companies also keep a close eye on the data and analytics behind all of their marketing campaigns, which will assist you in gaining a deeper understanding of your brand and the effect that it has on your consumer. This ensures that every decision made along the way is informed and every impact is measured. You will come to understand who your customers are and what compels them to remain loyal to your brand. Forging a real relationship with your customers is possible with the assistance of an advertising company in Austin that can take your company’s marketing plan and turn it into a lifestyle based around your brand. If you’ve only worked with internal marketing teams in the past, it’s about time to see what a fresh perspective can do.
For those who are doing business in China or planning to expand their existing business in China, Baidu advertising is the basis for marketing. Since Google has its minimal presence in China, Baidu does all the work for businesses when it comes to internet marketing because of its hold on more than 70% of the total market. Chinese digital marketing depends a lot on Baidu, and it is closely monitored by the government. This means the companies from outside China, need to go through a lot of legal work and Baidu make sure that things happen smoothly for them. It is the most developed online platform in China for marketing and has the essential security policies and measures properly working to protect the information and the privacy of both the business and the user. Baidu uses the concept of PPC (pay per click) just like Google uses the AdWords, though there are various differences in the way they both operate.
Originally Baidu was not an individual portal; instead, it provided search services to other portals. It then wanted to improve the search experience for Chinese users which meant more investment on the technology which those portals were unable to pay. Robin Li, the founder of Baidu, then launched it as an independent site and continued to develop it as a platform for not only internet search but also for digital marketing in China. Later it introduced various other services such as Baidu maps, Baidu cloud, Baidu knows in addition to its search platform. Baidu was opened to the public on August 5th, 2005 with a small number of shares at really low cost, and was initially funded by Silicon Valley, but it eventually grew to around 350% in just five years. Ever since, it has been expanding itself from internet surfing to digital marketing and has reached the mobile users as well. While Baidu stands number one in China, it is also the fifth most popular search engine in the world. Therefore, Baidu advertising does not only serve the business in China but may also help in the rest of the world as well. Baidu means ‘countless times’ in Chinese, and it got this name after Robin Li got inspired by an 800-year-old Chinese poem where the last line of the poem describes that the poet searched for his beloved thousand times in the crowd. He wanted the name that is related to the word ‘search’ and should be from mandarin so that Chinese people could understand and relate well to it.
The Chinese marketing research agencies have found out that a business is not considered renowned or big enough if it is not present on Baidu. Therefore, if a business does not show up on Baidu, people tend to purchase fewer products even from its stores. Despite of the cultural difference and the language challenges, a business cannot deny the fact that China also provides a huge market for the business and thus many western brands are working on how to use Baidu advertising for maximum profits. Another important thing that businesses need to keep in mind is that Chinese people search in Mandarin instead of English and thus having a website in the Chinese language could be an added advantage to make the most of the Chinese market by making ranking good on the SERP. Baidu provides an index called Zhishu that helps in approaching the online marketing for it provides an insight into the volume of search done using the particular keyword. Then there is keyword planner that shows the volume of search for a particular keyword in a particular time period. Similarly, the Baidu analytics is a web statistic tracking system that allows the business to monitor that how many people are visiting the website and what is directing them to their website and when is the maximum turnover of the users. This works in a similar way as the Google analytics work and help the business in deciding the strategies to target their potential customers.
An extremely large volume of searches in China happens through the search engine Baidu, making it one of the country’s biggest. However, the audience in China behaves differently from those in the other parts of the world, making search engine marketing and advertising on Baidu different from that performed elsewhere. Online marketing in China needs a different recipe altogether, and for marketers, brands, and e-commerce players looking to grow brand awareness tap into a new set of customers, or to improve sales through Baidu advertising, here are a few things to know.
# 1 – The audience network is extremely huge
China has the world’s largest population. The country also has one of the largest online population, which gives marketers a compelling reason to advertise their products and services through Baidu. However, the large number of online users also means that your advertising efforts may not meet its target if not monitored or fine-tuned correctly. Therefore, it becomes important to know who in this large pool of audience you want to attract. This avoids dilution of efforts by money being wasted on attracting the wrong set of people towards what you want to sell. It is also good to have realistic budgets in place for all your advertising efforts done through Baidu as capturing potential customers from this large pool can soon exhaust budgets if not monitored carefully.
# 2 – There is a lot of paperwork to be done
The Baidu search engine and its associated marketing and advertising activities are monitored heavily by the Chinese governments. Advertising on Baidu may not be as easy and effortless as creating a campaign account on other search engines. So, as a Western brand or company looking to gather traction in China, you need to be prepared to go through a lot of bureaucracy, paperwork and contract before you can have your Baidu ads up and running. For instance, to open the account, you need a company registration and finance documents to be submitted. If your product or service lies in a highly restricted industry like an airline, finance, or healthcare sectors, you may also need additional documents to get the process done. While this may not be seen in the Western world, such procedures are fairly common when conducting search engine marketing or advertising in China. As someone new to Chinese waters, you may find these processes tiring, but with the help of a marketing or ad agency, you can get your paperwork in place in a breeze.
# 3 – Chinese landing pages can make a world of difference
People are searching for a product or service through Baidu usually do so in Chinese. While these searches can be redirected to a webpage in English, the efficacy of your efforts can be better when the search gets redirected to a landing page in Chinese, as the latter performs better. From the user’s perspective, a person conducting a search in Chinese, when presented an English result page, may not stay for long to discover what you have to offer. This can increase bounce rates, causing you to lose potential leads just because you did not cater to their language needs. It can also result in your Baidu marketing efforts being pushed down the drain.
# 4 – Socio-cultural differences need to be addressed
Chinese audience are different from those in the Western world. The socio-cultural differences are evident in how users perceive products and services and respond to marketing and advertising campaigns on a search engine like Baidu. So, when testing the waters in the Chines landscape, be prepared for some surprises. What works for online advertising campaigns elsewhere may not give you many results in the country. So, before you begin your advertising efforts on Baidu, it is good to speak to experts who have experience advertising in this market. Also, trend and consumer needs and preferences are constantly changing, so getting some expert help can be of immense value especially if you are a novice to marketing in China.
Baidu advertising may be tricky when compared to online marketing efforts elsewhere, but with the right approach and efforts, you can meet your targets and see results, with ease.
Whether you are a budding SME or part of corporate company and interested to move forward to Baidu PPC marketing services, it is essential for you to know what is Baidu PPC, how it works, or how is its bidding process etc.
Equally, as you are planning to put your website in Baidu advertising, you need to follow certain steps ranging from preparation of Chinese version of your website, meeting legal formalities, submission of official documents and things to let the process start. In a nutshell, while going through the details, it may appear that Baidu pay per click is just a counterpart of Google Adwords since in many ways it maintains relatively the same course of action.
What is Baidu PPC?
Baidu PPC is a consistent SEM tool that enables its prospective advertisers to make bidding on an array of keywords with a view to display their ads or sites, on clicking by audience, in Baidu’s search engine results. The advantage of PPC is advertisers are required to pay on the number of clicks only based on the price fixed in bidding, which makes it a cost effective marketing tool.
Here, it is to be noted that, for an effective PPC campaign; choosing appropriate keywords and presentation of an engaging ad/ website matters significantly. This is where the expertise of an SEO is important. Baidu PPC is also known as Baidu Adwords, Baidu SEM, or Baidu Tuiguang etc.
Cost of Baidu PPC
In order to open a Baidu PPC account, you require paying 5000 RMB as a deposit money which will be utilized during your sales campaign.
Ad Position and CPC
Akin to Google, in order to settle-on the ad positions and cost per click (CPC), Baidu advertising typically review the factors including Bid price, Quality Score, Baidu’s Trust Score and behavioral database of the searchers. Let us analyze the factors one after another.
Baidu’s Trust Score
This is a point system maintained by Baidu to evaluate how dependable and truthful an advertiser as per Baidu’s calculation. Every advertiser is initially accounted for 100 points, and in case of violating sales promotion guidelines like banned product promotion, several points are deducted from the trust score.
Quality Score
It is calculated on the basis of ad quality, relevance of content, landing page standard, keyword consistency, user experience and comments and predicted rate of clicking.
Bidding Price
With a low quality score, you will require paying higher CPC, while a high score and better ranking helps you enjoy a lower CPC. Initially, the cost you are willing to pay against every click on your ads is your bidding price.
Tracking Baidu PPC performance
Baidu Analytics is brilliantly designed that help you tracking overall performance of your PPC campaign in China.
Steps to Get Started
Get Your Website Ready
Since, now your target audience is Chinese and the website will be displayed in Baidu advertising, the site should be translated into Chinese. Look for a Chinese or Sugar Land SEO company who can support you on this. To maximize the conversion rate of your PPC campaign, make sure that the site is engaging to Chinese consumers.
Go through a Baidu Reseller
Other than local clients, Baidu is not entertaining any account of foreign advertisers. Therefore, search for a Baidu’s registered reseller who will work as your guide all through the process to open an account.
Submit Docs and Get Verified
Verification is a wide process of Baidu and for this; you have to submit all official documents such as company name, address of registered office, phone numbers, Chinese translation of business registration certificate, with handwritten declaration along with website.
No advertisers are allowed to promote products like drugs, pornographic sites, gambling thru Baidu advertising. For medical products, all necessary documents should be submitted. Your bank details, local tax certification, tax clearance documents are also required.
Clear Payment on Approval
It takes nearly 15-30 days to get Baidu’s approval. Once you receive approval, sign the agreement to open your Baidu PPC account. Now you have to pay the down payment as stated above.
You PPC Ad Site is Now On
Once payment is clear and other official formalities are over, within 5-7 days, you will see you site on Baidu Advertisement.
One of the main objectives of all sales and marketing plans will be to capture the attention of the prevailing and prospective customers. Presenting worthwhile mementos to them is a pragmatic way to accomplish this goal in a pleasing manner. Everybody loves gifts, and even when the gift is small, the receiver will feel greatly pleased. This in turn will create an ongoing positive bond between the individuals concerned and the company that gives out the souvenir.
Travel Coffee mug Will Serve as an Appreciable Memento
A travel mug is an attractive and appropriate gift item and will perfectly fill the bill for carrying out winning advertising campaigns. Such promotional items will make the recipients really contented, because of the handy nature. Besides, companies can customize these China travel mug in tune with their own actual advertorial requirement, by using specific logos, themes, or trade names. This is indeed a smart way to popularize their products and the related brand names, which will certainly generate advantageous results.
Good Aspects of Travel Coffee Mugs
Traveling has become a routine task in this day and age; a sizable section of the present-day populace will be always on the move from one place to another for varied reasons. The number of daily commuters is increasing day by day. In most of these cases, people travel just to cover short distances; for instance, from one’s own residence to the workstation and back.
• Carrying a travel coffee mug
is a good option during such occasions, as it provides the traveler the option to drink home prepared coffee, even while on the go.
• One can use travel coffee mug not only to carry just coffee, but also other types of drinks. This versatility makes the product all the rage.
• Another notable point is that one can use this mug to store hot liquids, as well as cold juices. In essence, one will be able to enjoy hot coffee/tea or other drinks during the cold season and cool drinks, when the atmospheric temperature soars high.
• There are various sizes available and one can choose in accordance with his or her specific need. Let whatever be the size of the product, the quality of the contained liquid will remain intact and indeed, practically that matters a lot.
Travel Coffee Mug – Customize with Your Company Logo
Presenting customized travel coffee mugs as company mementoes has turned out to be a pragmatic way to make the connected marketing campaign successful. Travel coffee mugs (http://www.ehow.com/how_7012706_remove-coffee-stains-travel-mugs.html) are of much value to almost all daily travelers, as it gives them the chance to carry self-prepared coffee with them. However, companies take care to customize the item by imprinting the promoter logo before presenting them to the customers.
In our time, many business establishments are coming forward to incorporate such novel ideas as an integral part of their marketing strategy. However, it is imperative that if you plan to give a memento to your clientele, then, it must be a useful one; the product must bear qualitative significance.
Hence, your primary objective should be to find top-quality travel mugs or thermos for coffee that are worthy of presenting as a souvenir. Here, you must bear in mind that only professionally managed manufacturing units produce superior quality travel coffee mugs that will give trouble-free and long-lasting service to the users. Therefore, you will have to search and locate such a company first. In this day and age, where computers and internet have become par for the course of social life, this task is quite easy. You will just have to google a related phrase or a keyword to gain access to the websites of top ranking coffee mug manufacturers.
You can visit different websites and gather the key data such as the experience of the manufacturing company, their technical expertise, the certifications the company hold, the materials the company use in the production, the quality of the marketed product, etc. You can compare the details and take a practically possible decision. In any case, the product should have both aesthetic appearance and high usability nature.
Dealers should take special attention to build up quality stocks comprising of varied colors, sizes, as well as designs. Customers will always have different tastes and requirements, and so dealers must be able to satisfy their exact needs. There is a general demand for travel coffee mugs having colors such as ‘silver’, ‘green’, ‘purple’, ‘blue’, ‘black’, and ‘yellow’. As far as the size is concerned, you can choose a range that lies in-between 0.36L to 0.45L, because these are the commonly preferred sizes.
