Marketing Advice That Matters
Time Savings
One of the biggest benefits of working with a marketing agency in Pittsburgh is that it can save you time. An experienced team can take charge of your marketing efforts, allowing you to focus on other aspects of running your business. They will have an understanding of various digital strategies and tactics, so they can quickly develop and execute campaigns that are tailored specifically for your target audience. This will free up valuable time for you to focus on other areas such as product development or customer service.
Cost Savings
Another advantage of hiring marketing agencies in Pittsburgh is that it can help you save money in the long run. Having an experienced team on board means they will be able to quickly identify what works best for your business and implement strategies accordingly. This eliminates costly trial-and-error experiments which could otherwise prove expensive and time-consuming. Additionally, experienced agencies often have existing relationships with vendors that provide discounts on products or services which can help you save even more money in the long run.
Expertise & Knowledge
When you work with a professional team, you gain access to their expertise and knowledge which could prove invaluable in achieving success for your project or campaign. Experienced teams bring experience from past projects which allows them to develop creative solutions tailored specifically for your needs and objectives. They also have access to data from multiple sources which helps them create targeted messages that resonate with customers better than generic messages created by inexperienced marketers or businesses who lack resources or industry knowledge.
Conclusion:
Working with experienced marketing agencies in Pittsburgh offers several advantages over doing it yourself including time savings, cost savings, expertise & knowledge, among others. If you need help reaching more customers online or expanding your reach into new markets then investing in an experienced team may be worth considering as they will be able to identify what works best for your business quickly while also providing creative solutions tailored specifically towards achieving success in whatever project or campaign you are undertaking. Ultimately, when done right, working with a professional team should result in greater ROI than if done alone or without the expertise or knowledge behind it.
To begin with, let us answer the question that may have brought you here. Is video marketing worth it? Yes, it is. Every smart business is hiring a video marketing agency. Video marketing is a versatile and profitable digital marketing tool. Here are a few compelling reasons why it is a clever choice for you to consider video marketing.
1. Videos boost conversion and sales
A report states that adding a product video on your landing page can increase conversions by 80%. That is a whole lot of potential income! Furthermore, studies have pointed out that 74% of users who watched an explainer video about a product or service subsequently bought it. These statistics themselves should tempt you to look up a ‘video marketing agency near me’
If you give it enough food for thought, it is not surprising that videos are highly effective. Vision is a human’s most dominant sense. Most information transmitted to our brain is visual. If mere images can boost engagement (as exemplified in the millions of social media posts), imagine the scope and of the impact of moving images.
2. Videos translate in high ROI
Return on investment is the fuel of every business. Now, if we tell you that 83% of businesses confirmed that videos provide a good return on investment, would you not want to join the bandwagon? Granted that video production is not easy or cheap, yet it pays off big time. Besides, video editing tools are improving as you read, offering professional results in affordable rates. Additionally, smartphones in the market are proving to be useful for shooting videos too. Now, this is important because it is more important for the content of your videos to be than for their quality to be top-notch. Essentially, you don’t need high-end equipment; you need a great idea.
3. Videos build trust
The entire concept of content marketing is to provide information in an interesting manner to the people who need it the most. One cannot practice this notion without building trust and long-term relationships with your target audience. Videos serve this purpose rightfully. Video content, if produced smartly and under the supervision of a video marketing agency, engages viewers and ignites emotions in them.
Furthermore, although e-commerce has sky rocketed and brands are using platforms on the Internet to promote their products, there are still some folks who are skeptical about buying products and services off the internet. They fear fraudulent transactions and being cheated on. However, video marketing bridges this gap. It effectively presents your products in a conversational form. If you don’t believe this, hear it from the consumers directly. Fifty-seven percent of consumers have said that videos gave them more confidence to purchase online.
4. Search engines love videos
Videos enable people to spend more time on a website. Longer exposure builds trust and signals search engines that your site has good content.
Did you know that your business is 53 times more likely to show up first on a search engine if you have a video embedded on your website?
However, simply uploading a video will not be sufficient. You will need to optimize your videos on for SEO. Write interesting titles and descriptions; provide links that redirect the viewer to your website, products, and services. End videos with impactful calls-to-actions, which clearly state the next step in the course; explore interactive videos, to encourage actions even more. If you find your plate full with all these demands, you can consider hiring a video marketing agency.
5. Videos engage even the most difficult buyers
With dwindling attention spans, long product descriptions are turning to prove futile. However, this change has only opened the doors for video content. The modern consumer would like nothing more than a product in action. Imagine a lazy consumer, video marketing works perfectly well to turn them into leads.
In summation,
Video marketing is now becoming increasingly affordable; hence, more widespread. If your brand does not join the bandwagon, some other will, reaping the insanely large benefits of video marketing. Lookup for a video marketing agency and get going.
There are many video production companies out there to create video assets for your organization. But finding the right company offering quality video production service Miami is hard.
You may have very little subject matter expertise and experience in video production. So, it’s pretty evident that you will find it difficult to make the right decision.
If you have never gone through the process before, or even if you have, it can still be challenging to evaluate proposals from production agencies.
How will you measure positive return on investment (ROI)?
How would you know if you got the correct value for their price?
So, to make your job easier, we have listed down some questions that you should ask every production agency applied for to produce videos for your business.
#1 How Long Have You Been in the Industry?
Asking this question will help you determine if the agency offering video production service in Miami has enough experience and competence.
The question also will help you get an idea of the time required in the creative process.
Ideally, the longer a business has been around, the higher the chances of producing a quality end product. Business longevity also means the agency in question had a higher opportunity to serve more clients.
However, longevity doesn’t always guarantee competence. You may come across video production companies claiming 25+ years of experience but never explain how they calculated it.
Is that the combined amount of years between the team? Or is that the years of experience of the promoter?
Do not hesitate to ask for an explanation if you feel there is a lack of clarity.
#2 What Type of Videos Do You Produce?
You may find some video production companies specialize in niche industries while others are more generalists. So, do not forget to ask if the company offering video production service in Miami has experience in your industry segment or has made a video like your concept before.
The reason you need to ask this question is to ensure what the agency does fits your requirements.
#3 How Do You Concept Ideas?
Asking this question would help both parties understand each other’s working processes and culture and if the agency works more collaboratively or not.
You should expect great ideas because that’s what you would pay for. The agency should conceptualize a few rough ideas in real-time quickly after a concept is pitched.
If they cannot, then there could be two reasons. They are either unclear on what you want to convey, or they don’t understand your business and market.
#4 Can You Share a Successful Case Study of a Past Client?
Asking this question may catch video production agencies off guard, so you should be clear enough why you are asking.
An agency can not release any information if it was a direct revenue goal. They can, however, say general assumptions such as their videos increased their client’s website traffic by 300% in 2 months.
Long story short, the agency should be able to show the ability to prove revenue.
It’s not hard to list vanity metric wins, such as the video got over 200k views. That’s a significant number if the goal was awareness.
But if your objective is lead generation, you should ask how many leads those 200k views generated. If you find the results stated are vague, ask more profound qualifying questions.
#5 How Much Would My Videos Cost and Why?
This question is quite obvious. Understanding why video production companies charge what they do is crucial before you judge whether the price is worth it or not. How an agency offering video production service in Miami outlines their pricing speaks volumes to how process-oriented they are.
If they ask for a flat fee of, let’s say, $20k and simply tell you that it costs this much because they are worth it, that’s a red flag.
The agency should tell you why they arrived at the price they did. They should break the project into three categories: pre-production, filming, and post-production. Also, the agency should give you itemized pricing so that you are well aware of where your investment goes.
So, do you have any questions?
There are various strategies for lead generation that are followed by customer conversion and retention. The dynamic sales world has two kinds of methods: sales funnel and lifecycle marketing or customer journey. As a lifecycle marketing agency will tell you, these strategies have unique goals and structures of their own. This guest blog intends to reflect on the two strategies and their similarities and differences. After reading this article, we assure you that you will gain a better understanding of these models so you can decide which is best for nurturing leads.
Sales Funnel
The sales funnel method has a fundamental principle that works by factoring in a customer’s mental makeup from the initial stage, piqued interest in a brand, researching the brand, and the final call-to-action for making a purchase. The end goal of the sales funnel method is to boost customer conversion and revenue.
Companies review the analytics at each stage of the funnel to plan their annual budgets and determine which ideas are paying off.
Before choosing between a sales funnel and the customer journey marketing model, it helps to know the facts. So here’s how the stages of the sales funnel unfold, involving the four points of customer contact, generally known as AIDA.
Awareness: Here, the customer discovers the brand, and their interest is piqued. The awareness stage is where you need to educate them. Marketing strategies, such as paid advertising, social media marketing, SEO, and organic search engine results, play a role in subtle lead generation.
Research: The research stage of the funnel provides your future consumer with the required information to learn about your company. Several tools, such as FAQs, custom content, live videos, apps, and images help navigate and ultimately create interest in your brand.
Decision-making: Every customer needs a little nudge from time to time to make a final decision to purchase a service or product from your business. Customers are paying extra attention to what you have to offer. As a result, lead generation at this stage involves free trials, exclusive offers, and incentives.
Action: Prospects make it to the final portion of the funnel and become customers. Your next task is to convert them into loyal and repeating customers by renewing interest in them.
Lifecycle marketing
Lifecycle marketing, or customer journey marketing, covers the business’s outreach, the customer’s experience from brand discovery to making a final purchase, and the retention of those leads. Similar to a sales funnel, lifecycle marketing has distinct stages to achieve targeted goals for a brand.
Lifecycle marketing agency creates long-term returning customers, and in turn, fosters brand loyalty. This model helps brands revamp their products and services according to a customer’s needs. A lifecycle marketing agency will support brands from the initial phase to the end.
Gain a thorough understanding of the marketing model of customer journey by going through the stages mentioned below.
Awareness: The customer discovers your brand and has the interest to learn more. Lead magnets and high-quality content will ensure that the future customer receives the necessary information that will turn them into a potential lead. Your content must be value-focused and less aggressive because leads can easily get turned off by a pushy sales pitch.
Intent: Marketing efforts aim to make customer interaction through live chat or video chat using different applications. This appears more informal and human and thus reduces the time spent by your marketing teams. Make sure to use strong and clear CTAs, webinars, client success stories, and lead magnets. This stage combines the “research” and “decision-making” stages of the sales funnel method.
Decision: Based on your brand’s hard work displayed in the previous stages, the customer is finally ready to make a purchase. It’s best for lifecycle marketers to encourage customer feedback on third-party websites to engage these new customers, understand their likes and preferences, and answer questions related to your products.
Loyalty: This stage focuses on retaining customers and converting them to brand advocates. Lifecycle marketing strategy is more interested in a customer’s overall experience based on their trust and loyalty. Regular follow-up emails, thank you cards, email marketing, and exclusive access to new services will keep the customer experience fresh to build a strong and successful business.
Choosing the right support: a lifecycle marketing agency can help
The sales funnel appears deceptive, dishonest, and will not guarantee long-term customers. It’s more focused on repeated purchases rather than the customer itself. Modern customers have way more information at their fingertips and require much more than just a sales pitch. Lifecycle marketing is not easy, which is why you should choose an excellent lifecycle marketing agency.
Companies nowadays are pretty much enthusiastic about the production of corporate videos and their potential to influence prospects. But due to all the demand in the marketing and the sales department, it becomes difficult to understand how a video will directly affect the revenue. All the major media companies are suggesting that video is hot and enhances profitability. But, it often becomes difficult to understand where and how the videos will create a direct impact on the ROI. To start with, it is significant to access the business segments, where the video will be a perfect fit to help in saving the costs. Take a look at some questions that you might ask.
How can the videos help to answer the potential customer questions?
How can I use the videos to enhance the company’s appeal?
In what business areas will I save time with video production and marketing?
Answering the above questions will assist you in setting the correct goals, as tracking the number of shares or views is not the best way to track the video effectiveness. It also means shares or views are not necessarily a perfect example of profitability. Some corporate videos have much more to do in terms of money and time-saving efficiencies across different departments. In this writing, we have shared three ways by which video production for marketing can improve the profitability and visibility of the business.
1. Training and Recruiting the Staff
Searching for the perfect employee that will fit your company can be quite a time-intensive task. Thus consider making a video that will highlight your requirement and the company policies. You can also describe the newest addition to your company and what it is like to be part of the team. A video will effectively capture your organization’s culture and help you to identify the right talent for the job.
Another way to enhance profitability is by training these newly hired employees. Streamline the training with a video explaining the policies, software training, processes, and safety training. The video making is helpful with the services or the products that require subject matter experts for the in-hand training. These videos can also educate the employees on the basics before their arrival, encouraging more knowledge about the process and the products.
Before interacting directly with your employees, these videos will answer all the basic queries and include productive and in-depth conversations during the ongoing process. It will also free the experts time to conduct the tasks that will assist in contributing to the company profits like getting involved in other events or communicating with potential customers.
2. Quality Leads
Today most consumers spend more time researching the prospective services or products before engaging with you. Video will save both money and time during the sales procedure by giving knowledge to potential clients. It will also help you to get quality leads even before you engage with them. Video will answer unfamiliar questions about your service or brand. You can make videos to connect with potential consumers or demonstrate a use case of the product. It will help your team to spend less time on the phone in educating the customers on the services or products, and concentrate more on the prospects who are genuinely interested to buy the products.
3. Enhance your Brand Name
A well-crafted and tight video will instill enough confidence in the customer. A poorly-developed video will have an adverse effect that might not lead to a conversion. Consumers are likely to buy anything from a brand that they connect with, and video production is the only way to do that.
