Marketing Advice That Matters
The traditional role of advertising agencies has evolved to quite an extent. Full-service agencies not only create ads for print, television, and radio but also for online media. They also work on developing brand identities for their clients. You can choose a good local advertising agency by searching online and conducting further research into their expertise and experience. Using search queries with your location and requirement may help. One example can be – advertising agencies in Philadelphia.
Here’s the role of an advertising agency in improving your sales.
Identifying the Ideal Advertising Medium
As a business, you don’t need to necessarily advertise on all possible media. Some businesses thrive with online marketing alone; others may do well with spending more on TVCs or print ads.
Due to their expertise and experience, a good advertising agency can help you identify the right marketing media for your brand. The right advertising medium will help your products or services reach your target customers, and offer the potential for greater sales.
Building the Optimal Branding Approach
Branding is much more than just creating a logo or putting a frontpage ad in a widely-circulated newspaper. It is the identity of your business. It is how it will come to be recognized in the industry. It will reflect your core business values. Branding invokes trust or a lack thereof for prospective clients or customers.
The branding also needs to be consistent. Advertising and marketing efforts go into creating a cohesive brand identity for a business. It makes your business memorable. It helps your customers and prospects to emotionally connect with your business. When people remember your business, they will choose your products or services over your competitors. These scenarios ultimately help to boost a business’s sales.
Offering the Right Expertise
Advertising agencies especially are a boon for small and medium businesses without a big marketing department. Most small businesses do not have any marketing or sales department. The owners take on all the roles and work extra hard to grow their businesses. Advertising agencies can build branding and ad campaigns for businesses of all sizes and as per their budgets. They know how to develop creative campaigns that work best for their clients.
When it comes to large-sized businesses, advertising agencies can support their marketing department. Their role becomes even more prominent during holiday sales, new product launches, and special campaigns. An outside perspective is all that’s needed at times to turn a bland campaign into a fantastic one.
Hiring an advertising agency can also help you fill roles lacking in your organization. Perhaps your copywriter or designer suddenly left or was let go of; you can hire an advertising agency to take on the former employee’s workload. Your business’s advertising campaign need not suffer just because you are short of personnel in your marketing department.
Understanding your Business and Clients
Advertising cannot be effective unless it is highly targeted. It should hit the mark with your clients or customers. Advertising agencies take the time to understand their clients’ businesses. They ensure that they have an understanding about the target market. These efforts help improve sales.
You may be dealing in both sugar-free cookies and gluten-free cookies. But the target audience for both are different. So, the same marketing campaign may not work well for both the products. Both the product lines will require unique campaigns. The campaigns will need to run on the right media.
Saving Time and Money
Hiring an advertising agency can prove to be quite value-for-money for your business. By spending a little money, you can save time and money. Running useless campaigns can prove costly for your business. It can overturn your entire marketing effort and lead to product failure. The money and time used on the campaign are wasted.
By hiring a good advertising agency, you can save valuable time for your business. You and your employees can focus on other aspects of the business while your advertising agency takes care of the branding and marketing campaigns. When money is spent on the right channels, it is a good return on investment. You can put the money and time saved on expanding your business and improving your sales.
Every single industry on the planet has been affected by the COVID-19 pandemic. Since it spread across the globe earlier in the year, upheaval has been felt in everything from small businesses to sports stadiums. While the response to the pandemic has been different for different professional sports agencies, one thing is clear to sports advertising agencies: this season will be unlike any other in history.
The pandemic has halted seasons, caused major delays and dropped TV advertising spends by 30%, but it has also created new opportunities for businesses and sports advertising agencies to rethink their approaches. Here are a few things that these agencies are doing differently in a new and different world of sports advertising.
Influencer Marketing is Growing
Sponsorships have always been a major part of sports advertising. That will never change. What has changed is how people can personally connect with their favorite sports stars through social media platforms. Even as the pandemic devastated industries, influencers and influencer marketing have only grown in that same time. That includes sports stars, and sports advertising agencies are looking to broker deals with them directly on the platforms.
Partnering with the right sports advertising agencies can turn an advertising campaign into a powerhouse combination of traditional buys and brokered deals that can include leveraging sports stars with strong social media followings.
It’s Time to Look Elsewhere
If Fantasy Football has proven anything, it is that the money made in sports is often further outside of sports organizations than we can even imagine. This has only become more apparent in a world without seasons. After all, the networked industries that rely on sports, from podcasts and commentary shows to local businesses who set up shop near stadiums, all need to keep going. And with this new realization, sports advertising agencies are now broadening their approach.
Social media and TV buys are no longer the only ways to reach sports fans. Now, the best sports advertising agencies are looking to the myriad other industries related. Many of these can offer incredible reach for a fraction of the price of traditional media, even when you consider the number of people per spend. It is these types of opportunities that can offer a strong top-of-mind presence even as sports seasons are in disarray.
“480p” Advertising
4k televisions have been advertised extensively as improving the sports-watching experience. Outside of seats right next to the action, there is arguably no better way to watch sports. But the pandemic has also made sports advertising agencies realize that this isn’t true for advertising. In fact, the world has seen an explosion in ads and campaigns that rely less on flashy, high definition, cinematic campaigns, and instead on something that is a little more authentic.
Probably there is no better example of this than the explosion of Cameo and TikTok during the first half of 2020. Cameo and TikTok are authentic, content made for phones and by phones. More and more video content is succeeding because it looks real rather than manufactured, and many sports advertising agencies are realizing the power of choosing to look a little worse than 4k.
At the core, strong advertising campaigns are a great idea that connects with people. By creating content that feels authentic, and maybe even literally filmed with a phone, can sometimes give people that feeling of authenticity. Campaigns today don’t need to look incredible to connect, and sports advertising agencies are understanding the power of great ideas that don’t need to look like an IMAX film.
The world has been turned upside-down by the pandemic of 2020. Sports are not alone in having to completely rethink how they operate, and, in turn, sports advertising has had to change and adapt as well. The passion fans have for their favorite teams has not diminished this year. If anything, people are eager to support their teams now more than ever. It also means that businesses and sports advertising agencies have had to completely rethink their approach to advertising. With big changes come the chance for major innovation. With expanded concepts of advertising and how to advertise, the world of sports advertising has undergone major change. Even when seasons return to something more normal, many of these innovations will stay.
Any business that wants to make its mark in China needs to take full advantage of the advertising clout of Baidu. It is the top-most search engine platform in the country, and almost three out of five Chinese internet users access it daily and often multiple times a day to get the news, search for information, look for products, and more.
Baidu has become so ubiquitous to online users that you might as well as not exist for them if your brand doesn’t show up on the search engine. And that is why you need Baidu advertising (adstochina.westwin.com/baidu-advertising) to get your products and services out there before people who are likely to buy and use them. Here are a few points to keep in mind before advertising on Baidu:
Baidu can help you increase your online visibility
The Baidu search engine processes millions of search queries daily. So, when you advertise on Baidu and take care to use high-ranking and trending keywords and keyword phrases and create eye-catching advertisements, your brand will stand a better chance of showing up in many of the search engine results. That will ensure that more people will notice and become aware of your products and services.
With repeated search engine advertising promotions, your online visibility will go up, and more and more people will be likely to click on your advertisements. Some of them could convert to customers, boost your online sales, and even help increase the public awareness of your brand by unsolicited word-of-mouth advertising.
Baidu allows you to do segmented marketing
Segmented marketing is crucial for saving valuable resources as well as reaching the specific people with the interest and income to purchase your products and services. These people are your target audience, and they may be only a small percentage of the over 60 million Chinese netizens who use Baidu every day. However, it will be the most effective advertising to them and even more so if you segment them by interests, professions, incomes, spending habits, location, genders, ages, and other such parameters. You can tailor your advertising campaigns to suit these different segments and get better ROI.
Baidu can help you save on advertising expenses
Search engine marketing can be expensive abroad, but it is less so comparatively in China. Not only will you find it more cost-effective to advertise on Baidu, but you can also expect to get more web traffic to your website. Internet users in western countries have become more or less inured to advertisements in search engine results. They may ignore or overlook them while doing online searches.
Similar advertising fatigue has not yet occurred in China. The online users here will look at and even click on advertisements if they find them to be sufficiently appealing. They will also be more open to trying out your products and services if these are useful and attractive. So, the chances are higher that you will acquire new customer, and you play your cards right, they might even turn out to be long-term ones.
Baidu offers advertising in English
Lack of language fluency is one of the main issues affecting foreign companies that want to do business in China. Many of these companies may also not have the budget to hire competent Mandarin or Cantonese speakers to assist them with their advertising campaigns on the Chinese search engines and social media platforms. And trying to make do with online translation software is not a good idea as they may not be wholly reliable, and the risks of mistranslations are high.
You might end up making an unfortunate faux pas that will reflect poorly on your brand. You could even face a public backlash and lose customers as a result. To make it easier for companies to get around such language issues, Baidu has introduced an English version of its search engine. You can now advertise in English and reach out specifically to the English-speaking segment on the Chinese internet. If you make your advertisements eye-catching and attractive enough, you could also get the non-English speakers interested in trying out your products and services.
With careful planning, Baidu advertising can be immensely beneficial to the long-term success of your brand.
Baidu is the foremost search engine in China, and it is a must that companies that wish to earn the right market share in China must opt for Baidu advertising. You will have to consider one practical point; the bulk of the Chinese population believes the credibility of Baidu and hence the ad materials promoted through Baidu are likely to have a much more popular response than the other ways of advertising. There are various formalities that companies will have to watch out while advertising through Baidu. Hence, it is only sensible to get in touch with an SEO agency that is thorough with these formalities and who has hands-on experience in performing such tasks. Such leading agencies will be able to guide you properly as regards the subject of advertising on Baidu in English.
Advertising on Baidu in English – How to?
• Baidu is the popular search engine in China, and as Chinese people are ardently in love with the local language Mandarin, companies that plan to enter the Chinese market will have to build a Chinese website. The website should be in the local language, and remember, the language you use must be simple to the core so that the contents remain comprehensible to all population segments.
• After the website creation, companies will have to furnish all the business particulars such as the certificates of registration & tax clearance, the screenshot of the website, etc., to the Baidu. Once you give these and all other related documental proofs as wanted by the Baidu, they will conduct the verification process.
• If the Baidu team finds that your documents are perfect and in sync with their requirements, they will ask you to deposit a fixed amount, which is par for the course of Baidu registration. You will also have to pay the annual service fee.
Some of the main advertisement programs that Baidu offers are PPC Advertising, Baidu TV, Baidu Brand Zone, and Pay-for-Placement (P4P). All of these will be effective, as Baidu will reach a vast section of the Chinese population. That said, it is only prudent to hire a well-established SEO company to have effective advertising on Baidu in English.
• PPC Advertising allows companies to put their ads on the SERP, and this is a great opening for the advertisers. Baidu is the most accepted search engine, and the advertisement will travel across a broad spectrum of people. This reach will assure you grand traffic and consequently, the sales revenue.
• Baidu Pay-for-Placement (P4P) will give the advertisers the option to choose the ad positioning; they can bid for the same. However, here Baidu will take into account the quality score of the bidder and the price linked to the keyword.
• Baidu Brand Zone is another viable option, and going in with this option gives the advertiser the possibility of controlling the search engine results to a great deal. The advertiser can go for the above fold option, which will be visible to the searcher at one glance.
• Baidu TV is a unique advertisement option that Baidu offers to its union members, by which the advertiser can place the ad material on selected websites and preferred pages. Many companies prefer this option.
Hire an Experience Company
When you entrust the task of advertising on Baidu in English to a well established and experienced SEO firm, then you are sure to get the resultant dividends. Such an agency will have the desired requisites and the professional skills that will make the Baidu advertising winning. You can easily find the leading SEO companies that have experience search engine marketing in China. However, you must be prudent while picking the agency; you must choose the best from the list. The main thing that one will have to take into consideration is the experience of the firm; of course, you can find out this from the client list provided by the companies on the website. If there are sufficient numbers of clients, then you can deem the SEO agency as an experienced one. By hiring such a company, you can certainly make your company website come on the initial spots in the search engine result page (SERP).
Companies today have a different life cycle than they did previously. Obviously, startups existed long before the term became popular, but they are also completely different in how they grow and expand. Today, they are often grown internally with very little relationship with other agencies. Oftentimes, they will rely on internal staff doing many different roles, which works extremely well for a while. Eventually, however, a company will get to the size that external expertise is not only required but is the safest and most affordable way towards future success. And at these times, companies look for advertising agencies Los Angeles.
Despite the many examples of companies seeing problems by relying exclusively on internal advertising, many companies refuse to use advertising agencies in Los Angeles. There are, however, many benefits and advantages to looking outside your own organization for advertising. Here are just a few reasons why you should.
1. Get an Outside Perspective
Perhaps one of the biggest and best examples of the pitfalls of relying on your own team is the Pepsi commercial with Kendall Kardashian from 2017. The retribution was near-instant online. The ad was almost immediately pulled from circulation, with apologies for its content coming from the company and the ad’s star. It was also the first ad Pepsi released using their exclusively in-house ad team that was announced the year previous. Since then, Pepsi has used advertising agencies in Los Angeles alongside their in-house team to ensure a synergy of great content that has an outsider’s perspective.
So how could an outsider’s perspective have saved Pepsi in this instance? When companies only use internal teams and reviews, they often can’t see what everyone else sees, or they may not have their pulse on the culture happening around their product. Outside perspectives can argue for ideas that are less likely to cause the wrong kind of stir and help a business grow its presence in a new way, rather than an expanded version of what they have always done. Partnering with advertising agencies in Los Angeles can help switch things up.
2. Discover New Creativity
Speaking of switching things up, it’s important to call on advertising agencies in Los Angeles to inject some new creative life into your brand. When companies grow, especially when they grow rapidly, they tend to try and do what they have always done in their advertising, just on a grander scale. This may work for some companies—Sriracha for example has seen great success with their “no advertising” campaign—but for most companies, growing is a chance to expand to different markets and demographics. Using the same creative life may not help bridge those gaps.
Many companies head to advertising agencies in Los Angeles for brand new creative life that can help them update their look, feel, and messaging in anticipation of the next big leap in success. By using the right agency, you can help prepare your company and products for the world stage with a bold new direction that captures what worked in the past without being tied to it.
3. Tap into Your Niche in New Ways
Many products and businesses today start in a niche market before expanding outwards to the mainstream. And in these instances, they can create strong connections with everything from other companies to important influencers. Navigating those niche markets, however, can be difficult as you expand outwards, and advertising agencies in Los Angeles can help you leverage them in a way that will help you keep your core audience without alienating them.
The new world of startups has changed from how businesses used to work. Today, you can start small, but there comes a point where you have to grow, and to do so you need to grow properly. That is the perfect time to start searching for advertising agencies in Los Angeles.
If your company is looking for new levels of success or is experiencing growth that you want to capitalize on, then it may be time to shop advertising agencies in Los Angeles. The best agencies, especially in emerging markets like esports, can help you get creative, tap into your existing resources, and bring a necessary outside perspective to help your company grow and succeed.
