Marketing Advice That Matters
The Digital era necessitates companies to make a strong digital presence to endure the competition and thrive in their business. While managing your eCommerce marketing efforts on your own may seem less expensive but can create major setbacks for your business.
Having an in-house team do e-commerce marketing can be expensive. In such a case, partnering with an experienced China eCommerce Agency can help you achieve your marketing goals with ease.
A capable Agency can use its prior expertise to create unprecedented marketing efforts. It can help attract the audience and convert them into potential clients.
Here are five reasons to hire an eCommerce marketing agency to get the most out of your marketing strategies and resources.
1. PPC management
Setting up and managing paid campaigns for your company is a daunting task. You need to get the maximum results from your ad expenditure. It requires prior planning as well as continuous monitoring to get the best returns.
For an effective ad campaign, you need a copy that attracts the right audience and is compelling enough to make them click on your ad. The landing page is equally important and should be effective in maximizing conversion.
All this may seem like an ordeal, especially when you are responsible for running a business. An eCommerce marketing agency with prior experience in managing PPC adverts can help you set up, monitor, adjust and budget your ads. This will save you a lot of time, energy, and money.
2. Creative design
A good e-commerce marketing agency is well aware of the creative design process and its benefits for your business. The visual appeal of your website can attract potential customers and creates an image for your brand.
With years of experience in dealing with design concepts, an agency can help you set up a creative design for your website. It can also help you make changes to an already existing site. Apart from the visual appeal, the user experience is an essential factor that should guide your designing and marketing efforts.
There are numerous aspects to eCommerce marketing like retargeting ads, display ads, social media, etc. Your agency is well aware of all the design details and can help you chose a creative template that matches your brand identity and grabs user attention.
3. Knowledge of SEO technique
The best and the most effective way to get organic traffic to your site is Search Engine Optimization. The properly executed SEO techniques can increase the credibility of your site, and make it achieve a higher rank in google search results.
Numerous factors can help your online store get recognized by Google, and it requires an expert to make the best use of these factors. Some of the tactics that can help optimize your site for SEO are keyword research and keyword optimization.
You want to use relevant keywords that have the maximum search volume and lowest competition. Also, building external links to your site can maximize your reach to the right audience. Site loading speed, site structure, and error pages are elements that can also affect your search value.
4. Email marketing
E-mails have been around for years and serve as a reliable marketing tool for your company. Email marketing is a relatively inexpensive marketing strategy that can generate high returns.
Most consumers prefer receiving useful information in their mail that they can access at any time through their mobile devices. However, people receive numerous emails every day, and your important message can get lost in the flood of those emails.
A competent e-commerce marketing company can help you with an efficient email marketing strategy to grab and retain consumer attention.
5. Latest technologies and updates
The e-commerce marketing landscape is constantly changing with new and improves techniques replacing the outdated ones. It’s tedious to keep track of all these new technologies and elements. Also, learning to utilize these tactics can be time-consuming and expensive.
An eCommerce marketing company is always updated with the latest and advanced techniques. They can save your marketing efforts from going obsolete when new methods come into the picture.
Also, their in-depth knowledge and creative ideas will help you adjust your marketing strategies continuously.
Sina’s Weibo, often referred to as China’s Twitter is one of the most popular and influential social media platforms in China. According to Statista, it has over 523 million monthly active users (MAU). That’s massive!
So, if you want to connect with your consumers, promote your products, or expand your fanbase, Weibo marketing (adstochina.westwin.com/Weibo-Marketing) campaigns are a must.
What is Marketing Campaigns on Weibo?
On Weibo, you can launch different campaigns to create and enable effective communications with Weibo users. They can participate in your campaigns for fun, as a form of social interaction and to win the prizes offered by you.
Weibo campaigns help you or the organizers realize commercial goals. They include:
● Collecting valuable data of potential customers,
● Gathering original content
● Advertising products or products,
● Driving traffic to offline or online stores
● Collecting feedback from the consumers
You don’t need to spend any money to launch online campaigns on Weibo. The budget ideally depends on the prizes you have put up for the winners.
What are the Different Types of Weibo Campaigns?
Weibo comes with two major types of marketing campaigns: system campaigns and creative campaigns.
System Campaigns
You can launch system campaigns only if your account is verified.
System campaigns come with basic formats and rules specified by the Weibo’s team. There are six types of system campaigns that you can use as a marketing campaign on Weibo. Here’s a quick rundown of each of them.
1. The Lucky Roulette Campaign – It allows users to spin the roulette wheel for a chance to win a prize immediately.
2. The Flash Sales Campaign– Although it resembles the Lucky Roulette Campaign but such a campaign is more suited to e-commerce and O2O corporates planning to launch marketing activities. During Flash Sales Campaign’s, users can win a special discount for the promoted products or gifts but only for a limited period of time.
3. The Repost Campaign – This type of campaign needs users to repost a designated Weibo post. Sometimes users need to follow the brand’s account. The winners are randomly picked after the campaign period.
4. The Content Collection Campaign– This type of system campaign encourages users to contribute original content related to the products or brand promoted. This includes videos, slogans, pictures, or reviews.
5. In a Preordering Campaign– It is more apt for the release of high-value products.
6. Free Trial Campaign– It allows you to distribute product samples to your target audiences. The product samples can not only serve as a prize incentive but will also help you gather product feedback before the official release.
Creative Campaigns
Unlike, system campaigns you can initiate creative campaigns even if your account is not verified. You can create and customize creative campaigns according to your requirements and goals.
For example, you can adjust the rule and campaign format that suits your purpose.
Why Should You Use Weibo Marketing Campaigns?
You Can Disseminate Information with Ease
With Weibo marketing campaigns, you can spread the information effectively.
Once a user joins a campaign, s/he can share campaign information by creating a new Weibo post by default. But it is not mandatory.
However, it’s mandatory for users participating in a Content Collection or Repost Campaign. This helps spread campaign information quickly and make sure more Weibo users learn about the campaign and become participants.
You Can Attract More Users to Participate
You can customize the post content when users share the campaign information. With creative content, you can make your campaign stand out and attract more users to participate. You can add a hashtag to increase the campaign visibility.
It Is a Fair Platform
Last but not least, Weibo provides a fair platform for a lucky draw. It selects high-quality users and credible account intelligently. It does it in a systematic fashion so that account managers cannot hinder. Also, it filters out fake accounts effectively.
Long story short, marketing campaigns on Weibo are a must if you want to leverage the power of social media and stay ahead of your competitors.
So, do you have any questions about Weibo marketing campaigns? Have you explored the campaigns yet? Please feel free to leave your comments below.
WeChat became one of the key social sites, though initially, it was just a messaging app. The bulk of the Chinese population has accepted WeChat and its varied functions. So, by performing promotional activities through this site, companies can spread their brand name far and wide across the country. The most significant part is that WeChat participants include customers from all population segments; this is another tempting factor. Businesses can reach the targeted customer segment at a faster speed. WeChat shop is one particular method of using WeChat for promotional campaigns, and many companies have accepted this format because of the overall effectiveness.
Ways to Generate Traffic to Your WeChat Shop
The most striking feature of the WeChat shop is the payment feature. WeChat will be the billing system for the customers, and they can easily check-out after purchasing the desired items by using the one-click payment option. The easy login is another supportive feature; users will be able to do it automatically. Another salient feature is the automatic collection of the phone number, of course, with the user’s approval. The primary factor that all WeChat shop users must comprehend is that this system does not work on the search engine results; users cannot search and find it out. Hence, you will have to guide your clientele to find your online store. There are some practical ways to make your WeChat store always active with heavy traffic.
• WeChat Influencers: Using the potential strength of WeChat influencers is one way to augment site traffic. In China, influencers have more say on market conditions. The patronage of influences is an added advantage, and this will be instrumental in gaining the initial push that will set the site in motion. The influencer posts matter a lot here; this practically means that the possibility of even a first visitor becoming a buyer is very high.
• Go For Display Ad: You can opt for WeChat display advertising. This type of promotional campaign is practically a sure bet to increase the WeChat shop traffic. Here, you will get three different types of options; WeChat Moment ads, WeChat Banner ads, and WeChat Mini-program ads. All these three options are workable, and you must consult your SEO agency as regards the perfect one. They will study your practical requirement and assess meticulously, enabling you to take your strides confidently in the right way.
• Cross-promotion is another winning option in which the SEO manager promotes the site with different WeChat official accounts. Here distinctive and precise planning is imperative, and for this, the expertise of an experienced and talented SEO team is vital.
• Social sharing is yet another beneficial option that one can try for creating sufficient traffic to your website or sales portal. However, one must be precise in sharing data as regards the products or services. The reader must get the right message, which must include all the relevant details of your products.
• Creating content in tune with the customers’ penchant is another way to attract new clients. You can keep them engaged with recent topics related to the products or services they need or desire to have more details. Socially viral content or videos are sure to get mass appeal. Socially viral content or videos are sure to get mass appeal.
What You Can Expect from a Professional SEO Agency?
The expertise of a practiced SEO agency is a must to make your WeChat shop successful. The vital point is that the company must have hands-on experience in performing digital marketing in China. Such SEO managers will have comprehensive awareness regarding the requirements and aspirations of the various customer segments in China. Hence, it will be easy for them to draft customized SEO plans for you. The professional guidance of an experienced and technically apt SEO company will be of great help to all companies that have a plan to enter the Chinese market. They will make your entry smooth by applying meticulously-drafted strategic plans. The agency SEO team will do the required researches on competitor activities, consumer insights, multi-channel promotional methods, etc. The agency will help you to design and develop the store, managing the online store operation, creative promotional works, and also in providing professional customer service.
Marketing conferences are indispensable for the growth of any business. They bring like-minded people into one place and provide an opportunity to talk about varied aspects of a business. There are always many marketing conferences that take place all around us. It can be confusing to choose one that will satisfy our needs precisely.
Topic: Business conferences can discuss any topic related to business. It can be good to narrow down the selection of a topic that suits your business line. For instance, if you are keen on starting your new business in China or London, a China marketing conference in London can give you more insights. By doing so, you will also gain contacts and the latest information about businesses related to your domain. At the end of the conference, your takeaways will be value-adding too.
Guest Speakers: Guest speeches are what differentiate marketing conferences at a basic level. The more expertise the speaker has, the deeper the value you will gain from the marketing conference. Research about the speaker at prior. Understand where they can provide value and choose the marketing conference wisely. All this homework will help you maximize the return on investment that you put in the form of time and money to attend the conference.
Location: Marketing conferences can take place locally or globally. For example, global marketing conferences like the China marketing conference in London delivers an entirely different set of experiences compared to local ones. The choice of location of marketing conference also depends on which geographical area you are targeting next for your business growth.
Budget: Marketing conferences can often cost you. Before spending your hard-earned money on attending a marketing conference, assess how much the conference will give you back in terms of learning. But in most cases, attending a marketing conference shall benefit you in many ways than you can imagine. Deciding to attend a proven marketing conference organized by reputed organizations will assure your return on every penny spent.
Competition: If you are aiming at understanding what your competition is doing, marketing conferences should be your piece of cake. They will help you understand the competitor’s strategies. You can also learn about your competitors’ business in deep and get an opportunity to see how they are doing what they are doing. So never miss any marketing conference that has the highest probability of your competitor attending.
The number of days: Marketing conferences can happen single day or multiple days. Accordingly, your budget may also vary in case the conference is happening outside your location. Either you tweak your schedules to attend the most crucial marketing conferences or skip ones that may take too much of your time – the choice is yours and based on many factors!
Scope to network: Businesses need connections and networking. Sometimes, attending a marketing conference where you know no one will bring surprising connections and business expansions too. In fact, attending marketing conferences alone or in an entirely new location or new area shall give you opportunities to push yourself out of your comfort zone and make new connections.
Virtual or in-person: Marketing conferences are increasingly tending virtual due to the challenging aspects we are in currently. This is a great way to continue businesses and growth. However, attending marketing conferences in person have their uniqueness in making connections face to face. Either way, both do good in their own ways. Virtual events may take less of your time, need no travel, and are great to attain business updates. On the other hand, face to face marketing conferences create connections that can last long in an unimaginable way. They pave way for business growth like no other besides bringing you in contact with the best of the minds out there.
Conclusion
Marketing conferences present the best scope to get updated about global marketing events and happenings. They are solid opportunities to network and take your business to next level. You should consider aspects as mentioned above to choose to attend a marketing conference. Many factors like time, budget, location, topic, and speaker’s expertise come into the picture to decide whether to attend a conference or not. Be it virtual or physical, consider these aspects to maximize the returns on attending the marketing conference.
As you move through this article, you will understand why we mention Weibo marketing.
Reason #1
Weibo is a microblogging space that is popular in China. Comparing it with other social media channels of the Western world might not be easy. It is because Weibo is unique in many ways. It combines the features of Reddit, Facebook. Youtube and Instagram as well as Twitter. Yes, you read it right! It has many different features that resemble all these social media platforms. This is the first reason Why Weibo Marketing (adstochina.westwin.com/Weibo-marketing) is Better than Other Social Media Marketing.
Reason #2
Second, Weibo is growing every year in its user count. Though newbies like TikTok and evergreen WeChat are in existence in China, Weibo has never lost its charm. Its growth last year was 17% and most of the users are youth. This makes it another reason why you should include Weibo marketing in your digital marketing strategy.
Reason #3
The third reason is Weibo is a proven platform. Many businesses like Tourism New Zealand, clothing brand North Face, Intel, Cisco, etc successfully leveraged Weibo Marketing to boost their conversions.
Reason #4
Next, Weibo is an open platform, unlike WeChat. User’s comments are visible to everyone on Weibo. Thus, you can choose Weibo to inform about your brand if you want to hit the pulse of a large user base at once.
Reason #5
Weibo has a specific style when it comes to allotting its profiles to businesses. Once your profile is verified, Weibo will push your profile into the relevant categories. For example, if you are a fashion clothing business wanting to make use of Weibo marketing, then you can reach users who are more interested in fashion, shopping, and the latest fashion trends. This way reaching a targeted audience is easy on Weibo.
Reason #6
Content is king on Weibo. Though the principle holds for any content marketing and digital marketing strategy, on Weibo it gets truer. Users love to share the informative and value-adding content that they come across on Weibo. You can find content created on video platforms of all types on Weibo. There are TV ads, there are youtube videos and there can also be videos shared by social media influencers, sports stars, etc. Any video or content that provides value to the audience finds its place on Weibo. Thus, if you are one of those marketers who realize the power of content, Weibo is a channel you should not miss making the maximum use of.
Reason #7
Weibo is a stiff competitor to WeChat and QQ. Though the number of users on Weibo is lesser than on WeChat, one can see the trend that users of Weibo are more dedicated to the platform. Weibo is in a way a great choice to deliver your message to a wider audience who have been with the platform for years.
Reason #8
Weibo users know the pulse of trending businesses. You can see many influencers (called wanghong in Chinese) on Weibo. In China, customers usually believe that products and services endorsed by influencers and celebrities as worth exploring. They trust them more compared to those that lie dormant. Another sentiment in China is that users favor those products that are shared by their friends and peers. This way also Weibo helps immensely as one can find that there is an open comment feature in Weibo that displays anyone’s opinions to the whole group of audience.
What does it take to get started with Weibo Marketing?
Starting an online marketing strategy in China is a time taking one. Many paperwork and stringent rules need to be filled to get permission to begin marketing for your brand in China. Taking the help of local digital marketing in China who are experts in social media marketing on Chinese platforms is one best way to speed up the process. By choosing such services, you can also eliminate the hassles of language barriers and get smooth results from the government agencies that provide permissions. While there is no dearth in the number of digital marketing agencies in China, choosing a reputed one can help assure peace of mind and results too. All the best with your Weibo marketing!
