Marketing Advice That Matters
There are many recruitment agencies that operate in different domains and claim to be a jack of all trades which is hardly true. There is a difference in recruiting for engineering positions and recruiting for marketing positions.
If you plan to recruit top talent for your marketing department, you need to find marketing recruiting firms who specialize in recruiting staff for marketing departments. Here are a few tips that will help you select the best marketing recruitment agency.
Look for Real Specialists
A real specialist marketing recruiter would understand the intricacies of marketing departments in different organizations. The marketing field has changed drastically over these years and so has the skills requirements.
A good marketing recruitment agency would know the changing dynamics of marketing field and also know the technical elements required in candidates for a successful marketing career. The agency would be a proven “Masters” in the marketing domain having successfully recruited marketing professionals for industry leaders.
Candidate Reach
According to TPP recruitment survey, finding the right caliber candidate has become difficult in recent years. The reasons are changing business landscape, global competition for talent, and technology advancements.
Today, we are living in a candidate driven job market where the top talent is flooded with ample job offers. To recruit the best talent, you need to look for a marketing recruitment agency which has deeper and wider reach across different recruitment channels.
Leading marketing recruitment firms also have potential to reach and engage passive candidates. Passive candidates are preferred by businesses as they have updated knowledge of the industry and they are valuable to their current employers. You need to look for marketing recruiting firms who are willing to go beyond a list of active applicants and search for candidates with true marketing potential.
A good marketing recruitment agency would have a range of success stories with a client base with a mix of big brands, and SME’s. The agency would be able to demonstrate its talent search skills and advanced techniques to reach local, nationals and international marketing talent.
Also, the marketing recruitment consultant should be able to offer flexible recruitment solution to find candidates with different levels of experience for diverse marketing roles including marketing assistants to C-suite executives.
Reputation Matters
Reputation is important in hiring business. According to Glassdoor findings, 65% of candidates will not consider working with a recruiter or a company of poor reputation even when they are unemployed. Think about – one-third of potential candidates will stay away from your company if you partner with a low-reputation recruitment agency.
Working with top marketing recruitment agency means it will be easier to attract top talent. The right marketing recruitment agency would have a positive word of mouth, would be strongly connected to industry leaders and also have a strong presence in the marketing community. A good recruitment agency would show their relevance to marketing recruitment and also show the added value they bring to the whole hiring process.
Refined Screening Process
The right marketing recruitment agency would not provide you an array of similar CV’s for a particular marketing role. The screening process should take into account various factors such as cultural fit, skills sets, analytical skills, sector background, years of experience, availability, salary expectations, overall fit for the role.
The result of thorough screening process should not result in more than five candidates relevant to any marketing position. Also, the recruitment consultant should be able to demonstrate in detail the screening process which includes details about competency-based interview and selection process. The recruiter should be able to provide concise, brief, and accurate summary of each selected candidate, the relevance of education, skills, and experience to a marketing role.
The above-given tips will help find the top marketing recruiting firms which can help you get top talent for different marketing roles in your company. After all, you want to work with established recruiters in marketing vertical who can find you candidates with right marketing caliber to strengthen your marketing campaigns.
How do you hire marketing staff for your organization?
Whether you run an established business or a startup, marketing is the most important function of your business. You want to have the best marketing team that can attract customers and increase your sales. The success of your company depends largely on the quality of your marketing team and its ability to attract new customers, and retain old ones. However, you may not have the time, resources, or the expertise to pick the right marketing team for your business. If you need quality marketing professionals, approaching professional recruiters such as marketing staffing agencies is your best option.
As full time recruiters, marketing staffing companies help businesses by providing them the best of the marketing professionals from around the country. They have experienced industry veterans onboard who can find, and vet the top talents and offer them to your business.
With the help of marketing recruitment companies, you can find quality talent at short notice and on flexible terms that helps you save money, time, and efforts on recruitment. However, you will have to make sure you work with the right agency that has the experience and expertise to help you hire the perfect marketing team.
Tips to choosing the right marketing staffing agency for your business:
• Business requirements: Before you go shopping for a marketing staffing agency, you need to have a clear understanding of your business requirements. You need to find answers to questions such as, what level of marketing expertise your business/ project requires or if your business requires permanent staff, contract hires or temporary to permanent hires.
• Research the recruitment industry: Once you have a clear understanding of your business requirements you need to understand how the recruitment industry, especially how marketing staffing agencies work. Having an overview of the industry and its working style helps you save time by avoiding companies that are not reputable.
• Check the agency expertise: Once you have shortlisted the probable agencies to approach for your recruitment needs, you need to check if the agencies offer talents for your line of business. Some agencies offer staff for any business, while some specialize in providing talents to only a specific industry, or specialized skills. If you are looking for professionals with special skills or your business requires the services of specialists you need to approach an agency that offers specialists.
• Services offered: Make sure the agency offers the kind of staff you need. Your current project may require contract hire, so make sure the agency offers staff on contract hire basis. It is also important that you work with an agency that can also manage your future requirements of any nature. In the future, you may require permanent or temporary to permanent staff, so make sure the agency offers flexible staffing options.
• Pricing: Pricing is a very important factor in making buying decisions. Similarly, when shopping around for recruitment services, prices these agencies charge is an important factor to consider. You need to select an agency that offers quality staffing solutions to your business at competitive prices.
In addition to the above factors, you also need to check if the agency offers value added services such as onboarding, background checks, etc., if they do, do they charge an additional fee.
Creative. Tactical. Bold. Thoughtful. The skills and characteristics of a great marketing team member are about as far-ranging as they come. That’s what makes it so challenging to find a good group of candidates to choose from when you’re hiring designers, developers, copywriters, social media mavens, and project managers. This is also why it can be a good idea to call on the help of a marketing staffing agency to help you fill out your roster.
It’s important to remember, though, that not all agencies are created equal. Some will provide significantly better service and results than others. Here are a few things to pay attention to when looking for a marketing staffing agency.
The Promise
What is the marketing staffing agency promising you in terms of services? Is their offer good value for what you’re paying? Before agreeing to work with an agency, make sure that you’ll come out better for it, and that they’ll provide you with something that you can’t easily obtain on your own.
The key is to know what you need. Maybe you need access to a larger pool of candidates than you’ve been able to find on your own. Or maybe quantity isn’t an issue, but you’ve been struggling to find quality candidates. Maybe it’s speed or a very specific skill set you’re looking for. Whatever it is, make sure that their promise match up with your needs.
The Track Record
There are plenty of marketing staffing agencies out there, but not all of them are worth your time. Before you come to an agreement with one, ask them for references. Expect them to provide proof of their success rate. If they can’t prove that they have a successful record with other organizations, don’t expect any better out of your dealings with them.
The Reputation
Of course, it’s one thing for a company to assure you that they’ve got the goods; it’s quite another for their clients or the industry to back up that claim. Clients and former clients will have no desire or motive to paint the agency in a more flattering light than necessary, so for a completely honest take, talk to others in your industry who have dealt with the agency in question. You’ll learn quickly if they’re as good as they say.
The Professionalism
A lack of professionalism, or any sign of disorganization, is a red flag when dealing with a staffing agency. Things like vague communications, delayed responses, key information communicated verbally rather than in writing, missed contract terms, and confusion or uncertainty about what they’re providing are all signs that you should run the other way! After all, the purpose of working with an agency is to take advantage of their systems, knowledge and level of organization. Anything less, you can definitely do yourself.
The Fine Print
Finally, as with any contract, always look at the fine print. Make sure you pay attention to every term in your contract; otherwise, you may be surprised to find that their services run out after a certain amount of time or number of candidates, or that they’re not obligated to provide a certain quality of candidate.
