Marketing Advice That Matters
When you decide to elevate your business cross-border, you will have to prepare more precise strategies. These eCommerce strategies will help you in generating a global impact. For this, you will have to find an ideal company that will help you out in getting to the right place. One of the most effective platforms for accessing all these opportunities WeChat Shop (adstochina.westwin.com/WeChat-Shop). It can help you out in making a seamless transition. Also, you will have access to typical setups for cross-border eCommerce.
So here we have encapsulated everything about WeChat and eCommerce cross border. WeChat provides you capable enough platform for supporting you in cross-border related tasks. You get endless opportunities for elevating your eCommerce business.
It Is the Largest Social Media Platform For Cross-Border eCommerce:
When you decide to bring your business over the largest social media platform, i.e., WeChat, you open doors to exponential growth, which is highly important for expanding your business. It allows the customers to have more than just a shopping experience to solidify the overall brand loyalty. Also, they will have access to an expanded customer base.
You can see WeChat Shop as all-in-one solution for solving their problems while entering the eCommerce market. Besides essential solutions, you get content localization, an ideal cross border payment gateway, optimal inbound logistics & specific warehouse tools. With all such services, you can easily reach beyond borders.
Comparing WeChat Shop and a WeChat Mini-program:
A WeChat Mini-program is an “App within the App.” It is an App built in a specific language to be accessible easily via WeChat. It can provide e-commerce services or other kinds of functionalities.
A WeChat shop refers to any e-commerce experience optimized for WeChat. It could be a simple website (HTML5) optimized for WeChat via proper WeChat UX, WeChat Login, and WeChat Payment, or it could be a WeChat Mini-program.
With WeChat Expand Internationally:
According to Statista, 27% of US shoppers interviewed said they shop both domestically and cross-border. For Austrian shoppers, this increases to 71%. Cross-border eCommerce isn’t new, but the speed at which goods are crossing borders is developing rapidly.
These stats show an opportunity to sell their products to new markets and boost sales and revenue for brands and online sellers.
However, introducing your products to new markets comes with challenges. Is there a demand for your product? How will you handle returns? Are you able to ship to these countries?
The most efficient approach to cross border selling is by adding new marketplaces within your current selling platforms such as Amazon and eBay.
Create Great Content:
The bitter truth is that WeChat stores cannot add followers themselves, but the official accounts can. So all you need to do is create official accounts. Your official brand account can help you out in creating a brand page on WeChat. Further, you can use the official account for generating long-lasting relationships with genuine customers. After this, create some useful, fascinating content that must be authentic and relevant to the customers. The audience will share this content with their known ones and will help in increasing the customer base.
KOL Marketing:
Another better way to increase online followers is to hire KOLs. If you are willing to draw more traffic towards your WeChat store, then hiring key opinion leaders (KOLs) will be the best effective way. Influencers having broad pre-existing fan bases can also help you out I attracting customers. They will help in raising brand awareness. If you are one of the start-ups, then influencers’ endorsements will be the most effective solution to pitch high and compete with your competitors.
WeChat Paid Advertising (PPC):
With WeChat PPC, you can quickly drive enormous traffic towards your shop that too, with the help of paid advertising. You can access all of this with the help of ‘Moments ads” on WeChat platforms. It can be a short video or any multimedia ads for targetting the ideal customers. Additionally, you can even choose a third party for posting ads on your official accounts.
Importance of Search Engine Marketing
Search Engine Marketing is the overall term given to the varied techniques applied to get more traffic to websites. These include related advertising, paid search, organic placement, etc. In SEM, the traffic to the related website comes because of paid tactics. The main idea is to get into numerous other customer segments, other than that come through the organic search. The overall intention of performing SEM is getting enhanced traffic from all possible sources.
General Benefits of SEM
You will be able to create productive online leads, which will result in sales. When you can do the SEM convincingly and persuasively, then there will be augmentation in your website traffic. The customers will have no confusion, as they will get a lot of information from different sources. Whenever they search through the internet for related products or services, the promotional material of your website will pop up on their screens. Such a situation will prompt them to visit your website. If they feel satisfied with the items, they will take a chance and buy your products and services. This method will become practically useful to boost your business. You will be able to earn extra market share by exploring new customer segments. By conducting handy SEM works, you will be able to retain the existing line of customers. Remember, customer retention is also significant; you will have to take care of this matter, along with the efforts to gain new clientele. Hence, along with carrying out the SEM tasks, you must not neglect to do the required SEO to make your website rank top.
Search Engine Marketing Tips for Your Online Business
Ø Creating a functional website is a must for online transactions. The website must be customer-oriented and must be easily navigable. There must be an option for quick transactions.
Ø The SEM manager must be well aware of the aspirations of the targeted audience as regards to the related product or service promoted. The company that is going to perform the SEM must conduct market studies to get the precise market pulse as regard the varied customer segments. This research will enable the company to decide where to put the target advertisement, PPC, etc.
Ø Create useful contents; these can be blogs, articles, case studies, or guest posts; let whatever be the basic structure of the created content, keyword usage is highly significant. Here, one must take care to create the qualitatively good contents, from which the readers will get various information. Besides, it is very important to do content creation frequently, at regular intervals.
Ø One must take care to use the generally used search words as keywords or key phrases. A casual customer who has just searched for a similar product must reach your website.
Ø Social networks are highly active in our time, and hence, it will be only prudent to get involved in such sites. This active participation will create brand awareness as regards your products or services. This platform will be a functional channel for the existing and prospective clients for having interactions with you.
Ø One must definitely use the Pay per Click (PPC) option. You can manage these advertisements on Search Engines. This is a practical way to attract the attention of new clients.
Ø You can also try the SEO (Search Engine Optimization) to bring the maximum possible organic search to your site. Here, you can try both the onsite and offsite optimizations.
Search Engine Marketing
In Houston, there are distinct customer segments, and all these sections hold potential customers. To draw on this prevailing possibility, it is imperative that one should try all the feasible ways. Here pops up the need for a professionally capable SEO company, which is well-versed with the diverse technicalities of the SEM (Search Engine Marketing). In brief, for effective Houston Search Engine Marketing, it is vital that you should get in touch with a technically equipped and experienced SEO company, which has performed such jobs earlier in Houston. You must also ensure that the employees are well qualified and trained.
With 1.3 billion Chinese customers online, the Chinese market is arguably one of the biggest in the world. However, the market is difficult to break into since Google, Facebook, Twitter are being blocked. The only solution is working with a China digital marketing agency.
Here are some ways in which a digital marketing agency can improve your business.
Effective Use of Social Media Platforms
As mentioned earlier, Facebook and Twitter are blocked in China. However, this does not mean the Chinese audience does not use social media platforms. For example, Weibo and Wechat are two popular social media platforms in China. But western countries are unfamiliar with these Chinese social media platforms.
Weibo is projected to surpass 400 million users by 2021. It has evolved into an entertaining platform that encompasses features of Pinterest, Twitter, YouTube, Instagram, and Reddit into one.
Chinese digital marketing agencies know the marketing potential of these social media platforms and use them effectively to improve your business.
Smarter Use of Baidu PPC
Baidu PPC is different from Google Ads in several aspects. If you think marketing strategies that worked on Google Ads would work on Baidu PPC, you are making a big mistake. Unlike Google where English is the dominant language, Baidu PPC success rate entirely depends on a better understanding of Chinese language and culture.
Baidu has evolved to better optimize its search technology to the needs of the Chinese audience. The Chinese language is complex and there are several words that have different meanings when used in different contexts. Baidu’s search algorithms give lots of importance to the relevance of the context in which the words are used in the content.
A good Chinese digital marketing agency will ensure the information feed ads are loaded with organic content and are also displayed in content-driven Baidu products like Baidu News, Baidu Forum, and more that will draw more customers.
Content Localization
If you are planning to reach the Chinese audience, the localization of content is important than anything else. For better engagement, the marketing material needs to be written in Mandarin Chinese with pertinent cultural references.
The digital marketing agency can play an important role in creating marketing materials that engage local Chinese audience. It can help you decide what content needs to be produced in Chinese from scratch. The China digital marketing agency can also help your business with the following tasks.
SEO
To reach a maximum number of Chinese consumers, your website should achieve top ranking on Baidu. The competition for the top position on Baidu’s SERP is immense and you need effective SEO strategies to beat the competition.
According to reports, Baidu holds 75% of the China market. Though Google is blocked in China, it still remains as one of the options for Chinese people to search for information.
A good digital marketing agency would conduct a site audit for SEO purpose and perform Chinese keyword research. To get higher position in SERPs, the digital marketing agency would also perform on-page optimization and create a high-quality link network. All these SEO activities would increase organic traffic to your website that would improve your business.
Help in E-commerce Setup
China has the world’s largest e-commerce market. To build a successful e-commerce store and reach Chinese consumers, you need to have a good understanding of banking and regulation guidelines and Chinese payment system.
To set up an e-commerce store for Chinese customers you need to also learn about e-commerce platforms that are not blocked in China. A digital marketing agency can prove helpful to set up an e-commerce store to attract Chinese consumers.
The competition in China market is huge with Western and native Chinese companies vying to create a space for themselves. Working with a China digital marketing agency will help you reach the Chinese audience in an easier way and ensure you achieve your business goals faster.
Do you have any questions? Please feel free to comment.
Not every business has the time or expertise to perform SEO tactics. Hence, hiring an SEO expert Houston is a good idea.
However, not all SEO agencies are the same and you need to be careful when selecting your SEO partner. Here are five warning signs that you need to look for when hiring an SEO expert.
1. A Promise of Overnight Results
Ranking on the top of search engine results page (SERP) is an extensive process and there is no magic trick to get overnight results. Just like technology, search engines are also changing. Focusing on keywords is not going to get you higher rankings in a day or two.
According to leading SEO experts in Houston, it will take at least 4 to 6 months to see the results. Also, SEO results grow over time. Whatever results you are getting after 6 months will be lesser than what you will get after 12 months. If the SEO expert promises you overnight increase in ranking, it is a warning sign that indicates he/she is not the right SEO partner for your business.
2. Indulge in Buying of Backlinks
Backlinks play a crucial role in putting your website on the top of SERP. But that does not mean buying backlinks can propel your website ahead of competitors. There are many reasons why buying backlinks is not a good idea.
Buying backlinks are against Google’s Webmaster Guidelines. It doesn’t matter you are using private blog networks or using your outreach, buying backlinks are still not recommended. If the SEO expert indulges in buying of backlinks and Google catches you, the search engine will take a manual action against your website which may lead to losing all organic search traffic overnight.
3. Stress for Long Contracts
SEO results do take time but long-term contracts with SEO agencies have many demerits. Some agencies do many things to look good and impress their clients. During the initial period, you will have all their attention but their efforts and SEO success fizzle out with time.
After 3-4 months, the high-level communication and love they showed to you disappears. You may have to wait for days or a week to get answers to your questions. According to an SEO expert in Houston, some agencies ask their clients to pay more to get better results.
Some agencies may also demand an exorbitant fee from clients who want to exit the SEO contract early. Hence, you should avoid signing long-term contracts with SEO agencies. If the SEO expert is unwilling to sign a short-contract, it is a warning sign that indicates trouble for you ahead.
4. Don’t Agree on Sharing of Data
Gone are the days when it was difficult to get a complete picture of SEO success. Today, there are a variety of tools and metrics that tell you the story of success or failure. A good SEO agency which has used the right SEO strategies and achieved success for your website will share the data with you for analysis.
There are several WordPress widgets, analytics tools that tell you about channels which are bringing in visitors and the way they are interacting with your website. If the SEO expert only gives you a verbal assurance of website success but does not provide you data to back up his/her claims, he/she might be hiding something from you.
5. No Focus on Customization of SEO Tactics
Just like people, businesses and their websites come in all shapes and sizes. They have different ages, backgrounds, markets, motivations, histories, and resources at hand. In simple words, what worked for one client may not work for others.
A good SEO expert in Houston will conduct a deep study to understand different elements that affect your site’s SEO. For example, the SEO expert would conduct a market study, learn about business priorities, understand the competitive landscape and then draw a customized SEO approach to achieve success. Remember an SEO expert who relies on one-size-fits-all best SEO practices is a warning sign that you should not ignore.
These are five warning signs that you should not ignore when hiring an SEO expert for your website. Do you’ve any questions? Please feel free to comment.
Most of the world has Google, but China has Baidu. Google is almost absent in one of the largest countries in the world. And when most Chinese netizens prefer Baidu, the largest search engine in China, then why not businesses will advertise on Baidu.
When you are planning to advertise in China, Baidu SEM is your go-to way for advertising your business online. Baidu search engine marketing (SEM) has a lot of similarities with Google search engine marketing, but never think it is the same. It is quite different. Baidu is not a replica of Google. It has its own function, features, and algorithms which are very different from Google.
For advertising online in mainland China, there is a lot of reason to use Baidu. Let’s have a look at the top five reasons.
Major Market Share
Baidu now accounts for the 66.29% of the search engine market share. In the first quarter of 2018, Baidu market share was 80%. So, unquestionably, Baidu is the king of search engine market. It boasts 5 billion searches per day. Definitely, no company would want to miss the opportunity of advertising on such a platform.
Chinese netizens prefer Baidu over other search engines. Google market share in the Chinese market is just meager 2.7%. So there is no point of looking at Google for advertising in China. Even other Chinese search engines such as 360, Sogou, and Shenma are doing far better than Google, but still, Baidu is the undisputed king of the Chinese search engine market.
Chinese Prefer Baidu
Baidu has 657 million monthly active mobile users. Mobile revenue accounted for the 77% of the total revenue of Baidu. Hence, it clearly shows if you want to reach the mobile audience in China, you have to invest in Baidu SEM.
When it comes to searching for something online, Chinese prefer Baidu over others. You can also say- Baidu is truly Chinese. With the deep understanding of how Chinese behave, Baidu has set its algorithm and shows the most relevant results for queries.
Positive Response to Paid Advertisements
When it comes to search engine marketing, we all know the value of organic traffic. But in the Chinese landscape, paid advertising are also performing well. For western companies, some experts even advise only to invest in Baidu PPC ads for Baidu SEM because Baidu paid advertising shows great results. Baidu SERP shows five paid results and ten organic results. So, you have a great opportunity to target your brand in front of the right audience.
Baidu Popularity
Baidu Knows, Baidu Tieba, Baidu Baike, Baidu Wenku, and Baidu Maps are few products launched by the Baidu that has gained a lot of popularity in China. There is a huge audience for each platform. Hence, it simply depicts that Chinese trusts Baidu.
Baidu Baike is a web-based encyclopedia that covers almost every topic. Baidu Baike articles are perceived as the credible source of information. Baidu Knows is the question-answer platform where you can put any query, and find an answer to it. So, there is nothing like Baidu in the Chinese market.
Baidu Marketing Tools
You will never miss Google AdWords or Google Analytics when you invest in Baidu SEM. Baidu has some great marketing tools. Baidu Phoenix Nest is Baidu’s PPC platform. It provides you all the features of Google AdWords. And also, you do not have to worry about Google Analytics, Baidu has Baidu Tongji. These marketing tools are just phenomenal. These tools allow you to plan and run your online advertising campaign. You can easily track your results, take control over your advertising efforts, and implement your Baidu SEM strategy effectively with these tools.
These are the five reasons why you should use Baidu for SEM.
The Bottom Line
SEO and PPC advertising are the two pillars of the search engine marketing. Investing in these marketing strategies can earn you millions of customers for your business. And the majority of the Chinese netizens trust and prefer Baidu. Therefore, investing in Baidu SEM seems to be the best way to advertising your business online in China.
