Marketing Advice That Matters
SEO is not as easy as it seems. In the last few years, SEO has gone through several revolutions. SEO is divided into several elements and it not easy for businesses to offer every SEO service. An easy solution to the problem is hiring white label SEO services that offer complete SEO package.
With so many white label service providers competing, selecting the right one can be a daunting task. To make things easy for you, we have compiled a list of tips that would help you hire the best white label SEO Company.
Determine Your Priorities
Before selecting any white label service provider, you need to determine the SEO needs of your clientele. Some questions you need to ask yourself are:
· What are the features needed by your clients?
· How easy is it to reach their customer support and get answers?
You need to review carefully the service offerings of the SEO agency. Some common SEO services you need to look for are website audits, link building, keyword ranking tracking, white label reporting, and more.
Review Portfolio
Do not forget to ask for and review the portfolio of the white label SEO service provider. The portfolio of the SEO agency would show every facet of the inbound marketing, search engine optimization expertise, and the craft of the SEO specialists in every engagement.
Every digital agency is more likely to have a customized strategy for different SEO activities. Only a good SEO agency would offer customized strategies for both, SEO activities and clients. The portfolio of the SEO agency should cover technical SEO, link building, content strategy, digital strategy and measurement planning, and reputation management to name a few.
Check SEO Agency’s Experience and Track Record
Whether you are approaching a small or big SEO agency, you need to look for experience and track record of the agency. It is easy for anyone to set up an SEO agency and tell clients they are an SEO expert. The truth is it takes many years of SEO experience to know what truly works.
Any SEO agency can pay for Google AdWords and get their client’s ads on the first pages of the search engine results page. You need to look for an SEO agency who has managed to bring their client’s website on first search engine results page organically.
Check Pricing
Budgeting is an important factor when working with a white label SEO services provider. There is no such thing as buying at wholesale prices and double the price and sell them at retail. In fact, there is no perfect formula for solutions pricing and there are several factors to consider.
You need to analyze your competitors in your market and find out their pricing structure.
You need to understand how your competitors are pricing their solutions and what is included in the SEO packages.
Based on your pricing research and competitive analysis, you need to negotiate solutions pricing with the white label service provider which would work for you and also meet your client expectations.
Check the Technology Expertise
Search engine optimization keeps changing. In the initial years, SEO activities were centered on desktop users but the marketing landscape has changed drastically. Today, the SEO agency needs to pay attention to the ever-growing mobile users and the way they access online content.
The SEO agency should have a clear technology standpoint for different SEO activities. But how do you know about the technology used by the SEO firm? The answer is by asking the right questions to the SEO agency like:
· Do you use tools like Moz?
· Do you use standard APIs for keyword research or backlink analysis?
Not only the agency should be able to develop strong marketing campaigns but also should be capable of using the right tools to measure progress and results of the SEO activities.
These useful tips would help you get a right SEO partner on board which allows you to focus on core business competencies while the white label SEO services provider meets the client’s need for different SEO services.
Do you know any other tips that would help select right white label SEO Company? Please feel free to comment.
And when it comes to the expansion of your business, the internet is the best place to start. But you are not alone, your competitor is also using all sort of tactics to grab most of the opportunities available online. Therefore, it becomes even more important to work with best SEO companies in Houston, The Woodlands, Sugar Land or nearby location, so that you can beat the tough competition out there.
So how can the best SEO companies help you to reach your business goals? Let’s find it.
Better ranking and increase web traffic
This is the main objective of the website optimization. Google receives 40,000 search queries every second, which counts to over 3.5 billion searches per day. And for every query, it shows millions of results. But in reality first few results matters because 95 percent of the web traffic is garnered by the websites that list on the first page in search engine results.
So if your business website is not ranking on the first page of search engine results, it is almost dead on the internet. A professional SEO company will make your website rank better in search engine results which consequently increase traffic to your website.
Build Brand awareness and credibility
SEO of website also helps in building brand awareness of the business. When your website consistently appears in the Google search results, visitors start recognizing your brand. The more consistently you engage with visitors, stronger is the impression of your brand. And when they finally want to make the decision to purchase, they perceive your brand as a preferred choice.
High conversion rates
One of the major advantages of ranking high in search engines results is that organic traffic converts better. The conversion rate of organic traffic is quite high because users are actually looking for services offered by you. You do not have to convince them to make a purchase. They will do it automatically. All you need is just grab the attention of the audience out there.
Advantages of Working with Best SEO Companies
When we need a medical treatment we visit a doctor, similarly for SEO The Woodlands, Houston, Sugar Land or in any part of the U.S. it is advised to hire the best SEO company. It offers numerous advantages. Let’s have a look at a few of them.
Save time
SEO of your website is very complicated and time staking process. If you decided to do it yourself, it will definitely be going to consume a lot of your precious time. And still, the results are not guaranteed. Even when you hire professionals, they also have a team that works on the project. Therefore, doing it yourself is not a good idea. Hiring a professional company saves you a lot of time and allows you to focus on the core activities of the business.
Improve website
This is the technical aspect of the SEO. SEO does not mean stuffing of keywords to the website. A professional company improves the various aspects of the website such as website loading time, mobile friendliness, user interface, crawling and indexing. Professionals make your website search engine friendly. All of this has great impact search engine ranking and conversion rate of the website.
Reporting and expert advice
A well-reputed SEO company will not keep you in dark. They will submit the result tracking report weekly for the easy understanding of how effective SEO efforts are. They will send the reports in the simplified manner which is easy to understand. You can easily track which keywords are performing well or not. And professionals also give you the expert advice and help you to develop a future strategy.
These are the key advantages of hiring best SEO companies.
The bottom line
Every business needs new customers for growth and expansion. And the online world is the best platform to get new customers. If you want to make most of the opportunities out there, working with best SEO companies in Houston, The Woodlands, Sugar Land or nearby location. based company seems to be a worth an investment.
Baidu boasts of being the World’s largest Chinese search engine with a whooping 800 million users and earns over 80% of the sum of Chinese digital marketing advertisement revenue. With its 4th position world, it’s quite a consistent and top trusted search engine to Chinese consumers. Akin to Google, it hosts Wikipedia, Baidu Map, Baidu image and is a recognized as a trustworthy site for foreign company to kick start in China market. While comparing between Google AdWords with Baidu PPC Services, it is better to way that even if they are relatively similar in certain terms, there’re divergence also. Being a prospective marketer in China, before joining Baidu PPC, it’s vital for you to have an idea on these differences.
Google Adwords Vs Baidu PPC: Three Key Differences
Paid Advertising Products
Google AdWords is equipped with an array of paid advertising products including display ads, text, shopping, search, video, and app ads.
On the contrary, when it comes to Baidu PPC, marketers can go for superior promotional plan with its wide range of exclusive and highly popular advertising products such as Brand Zone, Baidu Knowledge aside from display ads, text ads, information feed ads etc.
Information feed ads are budget based advertisement plans that come in mixing with organic contents and are displayed through Baidu Forum, News, and others.
A wonderful advertisement scheme designed for world-class companies to promote their products or brands is Brand Zone. Advertisers need to purchase keywords relevant to the products or brands and can have higher presence in Baidu’s SERPs. Even if, this is bit expensive, however, if dominating the other advertisers as well as competitors is your intend, the Brand Zone is an unbeatable choice. With this, you can get coverage on Baidu’s video, image, plus news also. The search page literally leaves no space on either side and thus avoids traffic loss and appears on the top of the page pushing all other competition ads down. In comparison to Baidu, Google’s ad is not much impressive, however consistent.
It is Baidu’s own product, which appears in organic Q&A model page and always gets higher rank in organic search product. Baidu Knowledge is a platform that can make you brand more popular in Chinese community given that, Baidu’s is the most trusted name in China.
Account Generation
Creating an account in Google Adwords is as simple as anything. Typically, the process takes only a few minutes and all you need to have is a Gmail account plus credit card.
When it comes to Baidu PPC account, the process is rather comprehensive before you reach your Chinese consumers.
First of all, like Google, Baidu is not entertaining customers directly while marketers need to go through Baidu’s authorized agencies to create account, advertise or making a payment. It’s therefore, to begin a voyage with Baidu, identify your Baidu PPC reseller. You will have to submit a series of official and legal documents and needed verification and approval from Baidu. Like
It takes around 30-60 days to get your website/ad displayed in Baidu PPC.
Fees and Payment
With Google AdWords you enjoy free of charge entry and require bidding based on your credit score to place ads. For big and regular businesses Google AdWords also allows monthly invoicing system depending on credibility.
To open an account in Baidu PPC account is equally free; however, to initiate running ads, enterprises are expected to keep a minimum deposit of 6,000 RBM equivalents to $900. This is where you need to make a constructive marketing plan and monthly budget of advertising to enjoy its maximum return. Another vital point is Baidu recommends businesses to pay 600 RMB, equivalent to $90 toward yearly verification. Followed by verification, your ad will appear on the page with a symbol of ‘V’. On clicking on the symbol, users can check a company’s score, web security, dealing safety, reputation etc. Especially for foreign companies stepping into China market, apart from boasting own legitimacy, the feature can give extra mileage to boost business.
If you notice that your website is not generating business for you, it is time to hire an SEO expert. SEO experts will review your website and will ask about your business goals. Based on the same, they will give you a solution which will take you closer to your goals. Hiring an SEO expert requires research and efforts. Do not hire the first person that you meet. There are certain things you need to look for in an SEO expert.
1. Experience: The first thing to look for in an SEO expert is their experience. Google lays strong importance on domain strength and the ranking of the pages. Not all SEO experts are experts in real sense, they do not know what they are doing and with an ever increasing algorithm ranking factors, only a skilled professional will be able to help you. Google constantly changes its algorithms hence what worked a couple of years ago might not work today. A top SEO expert will know about the changes in the business and will help you with the same. If the SEO strategy does not change with the changes in Google’s algorithm, it could damage your page rankings. Hence an experienced SEO expert will be the right person to handle the changes made by Google while keeping your business at the top.
2. Understanding SEO: SEO is not easy to understand for a layman. It involves a range of facets which comprise of technical, on page optimization and off page optimization. This includes the use of right keywords, structure building of the website, optimization of the website and link building. For a success SEO strategy, it is important to hire an individual with thorough knowledge and understanding of SEO. The Houston SEO expert will be able to advise you on the best combination of the three. The expert will understand the limitations of your company and will keep your long term goals in mind so that any issues related to the search engine can be minimized.
3. Success record: Nothing speaks louder than a track record of success. Choosing an SEO expert for the business means choosing an individual who will be working to help your business grow and to move closer to your goals. A professional SEO expert will apply the latest tools and technology to your SEO strategy and will constantly keep learning about the changing aspects of search engine marketing. Learn about the clients they have catered to in the past so that you gain an insight on their success rate.
4. Marketing Knowledge: SEO is a part of digital marketing and it is similar to the traditional marketing techniques. The SEO expert should have in-depth knowledge of marketing in order to help build a strong content strategy for you. The content should be written in a manner that the consumers see value in the products and services offered by you. Understanding the tricks of marketing is very important. The right professionals will boost your website traffic and build a strong online presence for your business.
5. Understand your goals: Every business has specific goals to meet and you need to look for an SEO expert who understands your goals and helps you achieve the same. The SEO expert should build a strategy keeping you at the forefront and keeping your goals in mind. You need to be very specific with the expert with regard to your goals so as to enable them to make an effective strategy that works for you.
SEO experts in Houston understand the value of SEO and digital marketing. They will help you reach the top of your business with effective and efficient SEO strategy.
The white label SEO Company is the one which provides SEO for the agencies or business without branding the reports. The buyer can brand the report and then sell it to their client. They receive the SEO’s at a lower cost.
The white label means that all the SEO services are 100% re-brandable. These SEO labels have the following options.
• Resalable – The resalable SEO services involves a third party fulfilment team to do the task.
• The White label SEO- The White label SEO software options allow the clients to manage their own SEO optimization.
How to use White Label SEO for your business?
The business organizations now days aim to generate big effective customer base so that they can reap the maximum benefits. This is achieved by Digital Marketing to a large extent. The Digital Marketing has bought the entire marketplace on the virtual platform. It has led to increased accessibility to its customers and also led to increase in competition.
SEO is one of the major techniques used to help the marketers get the desired results.
The SEO provides the following two kinds of services:
1. White Label Services – These are the services which are approved by search engine companies. These help the client’s organization to achieve high ranks in the search engine. A white label SEO reaps a lot of benefits to its clients and has no negative consequences.
2. Black Label Services – These are the services which are considered not too reliable. They use the techniques not approved by the search engine companies.
The white Label SEO approach to digital marketing has known to reap the maximum positive effects. They do not only bring short term gains but reap long term benefits for the company. The agencies which provide white label SEO services are the most trusted and respected agencies in the world of Digital Marketing Services.
The business company should strive to find the most effective White label SEO companies to reap maximum benefits and positivity’s for the business. The best white label SEO provider may initially charge a hefty amount but will prove the worth of its value in the long run. The benefits a business might get by making long term relationships professionally with White Label SEO companies include the following:
o Cost Effectiveness – The White label SEO service providers renders their services at a much lesser cost than the in-house SEO teams which a company may hire. It is always worthy to take the help of a professional Team of White Label SEO Company.
o Time Management – The White Label SEO service providers acquire a team of highly trained, professional marketing and SEO experts who can deliver fantastic results for the company client in a short span of time. This worthy professional team of experts can easily handle the day to day tasks of digital marketing on behalf of the company very efficiently and manage time also efficiently.
o Brand Enhancement – Digital Marketing brings about great brand images and enhancement. The White Label SEO expert agency provide SEO services which largely help in enhancing the brand image, and increases the value of the client organization too.
These benefits obviously make the White Label SEO providers the most viable and ideal choice for all business organizations. In doing the cost benefit analysis, the business organizations will surely conclude that the White Label SEO organizations are a wide decision to be take, because it will surely reap more benefits and prove the worth of its price for the clients.
Just designing a great web design with great content will not help anywhere. SEO is the key nowadays for business growth. The White Label SEO experts know how to target the audience using the SEO tools and techniques. SEO is just like a capital investment for your company to add revenue to it. It takes a while for SEO optimization to show its effect; once it does the company shows growth in business and revenue both. It enables the business to widen its client base by the use of digital marketing. The White Label SEO uses techniques such as pay per click, Social media marketing, and Reputation Management to provide you the best services.
