Marketing Advice That Matters
Advertising is the main means for your company to expand and continue to grow, no matter how small or big you are. Traditional marketing as well can only go so far in the world these days. With a large number of people using the internet daily, and fewer people listening to the radio and watching television, you’ll need to expand into the digital scene in order to have cost-effective marketing strategies. To get the best chance at creating a successful digital marketing campaign, you should consider hiring a digital agency in Austin.
With their expertise, a digital agency in Austin can provide you with something eye-catching and captivating that brings many people to your website. However, a lot of digital agencies talk a big game, but often fail in the follow-through.
So, how do you weed out the chafe when it comes to hiring a digital agency in Austin? During your first meetings, or even first emails with a digital agency, you should ask them these top three questions.
Can You Show Me Examples of Your Previous Digital Marketing Campaigns, and How They Were Successful?
The first thing you should be inquiring about when you are considering hiring a digital agency in Austin is their success record, and a sample of their previous digital marketing campaigns. Often, a digital agency will, on their website, have a section that is labeled as portfolio, or case studies. While many companies will have a digital agency sign a non-disclosure agreement, or specifically ask for their campaigns not to be included in a portfolio, every digital agency should have a portfolio of some sort.
When conversing directly with a digital agency in Austin, you can ask for details about specific successful campaigns to see if they can explain to you how they were successful, and why the business grew because of their campaign. You can even ask if they have had failed campaigns (most will have at least one failed campaign), and ask what they have learned from it.
Do You Have Specific Proficiencies, and Are You a 360 Degree Marketing Service?
There are a lot of different aspects to digital marketing, from social media marketing and SEO to web design, email marketing, and pay-per-click advertising. When you first look up a digital agency in Austin and talk with them, if they claim to be experts at all aspects and will do everything in-house, unless they are a huge agency, you may not get the best work out of them, or they are fibbing.
It is not uncommon for a digital agency to work with other agencies for specific parts of a digital marketing campaign. If the digital agency in Austin you choose really excels at social media marketing and SEO, then it is perfectly acceptable for them to outsource e-commerce or web design. Using external teams to give you the best possible high-quality campaign works to your advantage, especially if you don’t want to manage working with multiple agencies yourself. If it looks like the digital agency isn’t large enough to go it alone, but they try to talk up being able to do it all in-house, then you may want to consider checking out another agency.
How Often Will You Report Progress, and What Will Be In Your Reports?
Good communication is the key to a good business relationship, every time. From the onset, you should work out a reporting schedule with the digital agency in Austin that you choose. You and the digital agency should have expectations set so that you aren’t calling the agency too often for updates, bothering them, and so they aren’t sending out too few progress reports, giving you little information on the progress of the digital marketing campaign they crafted for you.
The digital agency in Austin should give you a clear indication of what their reports will include, and how often they will send you reports. It could be weekly reports, monthly reports or yearly reports, or most likely a mix of the three, but they should let you know the information you should expect in them.
Reasonable expectations on the length of time a marketing campaign will take should also be set by the digital agency in Austin you choose; this will allow you to know what to expect on the reports you get, and how long it’ll actually take to see results. Week one results are not likely to be blowing you out of the water, but a year one report should show clear progress.
If a digital marketing agency isn’t willing to show you proper progress reports and proof of campaign success, doesn’t give you a clear indication on their proficiencies and where they will outsource, and doesn’t give you samples of previous campaigns, then you need to move on to another digital agency in Austin that will.
The quality of video production, the knowledge of the production team, and understanding of video production techniques all impact the final video. When it comes to developing video marketing content for your small business you want to make sure that the video content representing your brand is well produced. Further, if the video is creative, visually appealing and detailed, it is bound to leave a strong impact on the viewer and increase retention, recall and memory.
With social media, video marketing has become an powerful channel to reach customers and clients. With that in mind, as small business owners seek to integrate video marketing into their efforts, let’s focus on the benefits small businesses can reap by outsourcing video marketing efforts to video production companies which offer a diverse set of film production services.
Benefits of Video Production Services to Small Businesses
1. Your video production services partner will manage the production team
Your small business is focused on the job at hand – which keeps the wheels of your business turning. If your small business does not deal with film production in any manner, it makes no sense to burden your workforce with the added responsibility of becoming an in-house film production team. Instead you are better off finding a video production service Miami provider who can partner with you on your video marketing efforts. By finding a video production company that you can work closely with – they’ll have the production team, as well as the expertise to efficiently manage the video production and help you create content that tells your story.
2. You don’t need any filming equipment
Another expense to consider if you’re thinking about taking video production in-house – is the equipment that is used to produce the marketing collateral. This can start with a camera and quickly grow from there to include a litany of other other devices including tripods, lights, audio equipment, as well as any number of tools to stabilize or capture shots with movement. The fact of the matter is there’s a lot of gear to consider – and of course knowledge on how to use that gear – for a small business that’s a lot of added expense and expertise to have in-house. Whereas if you work with a video production services firm they will have all the tools of the trade to capture your corporate video production or video marketing assets.
3. Expertise and Experience
Another advantage of working with a video production services company is access to the vast experience and expertise these companies have. These organizations have video producers and the various technicians that can help to capture and craft your video assets, as well as guide the production and work with with your team to ensure the production meets your vision. When you work with a video production services firm – you’re able to efficiently achieve your vision and tap into the power of video marketing for your small business.
4. Quick Turnaround Time
Film production companies that offer video production services deal with video production on a daily basis and help multiple brands and companies coming from a wide array of business verticals. That said, they should be able to help you quickly execute your video production strategy, rather then having to first train and internal team on how to utilize the equipment and then execute the production. Further, video production companies know how to work on last-minute changes, tight schedules and adhering to the deadlines identified for each video production project.
5. Latest Trends and Techniques
Your business is no different than so many others. Making the investment in a video marketing strategy – which will help to reach customers and drive the business forward. To that end, you want video production that is professionally done, on-message, and produced using the latest tools. The video production companies your speaking with will be familiar with producing corporate video content in 4K, as well as using a number of tools and techniques that allow your organization to produce video marketing content with a professional feel. Further, working with a professional video producer will allow your own business to share the latest trends and techniques within your own field.
So, if you are a small or large business that is looking to adopt a video marketing strategy, finding the right video production services partner will go a long way to achieving success and allowing your organization to identify, develop and produce corporate video content that resonates with your audiences.
We all know that the game industry is not as it used to be! We are no longer in a time when a developer had an idea, developed a game, and brought it to the market to try to sell it. Today, game marketing and game development must work together to mutual benefit. No matter what, and for better or for worse, these two things are a couple. Game marketing does benefit the game developers, as well as the other way round.
In the early days, perhaps about thirty years ago, this beneficial link was not as obvious. Games were cool, but advertising was not. Just buy the game and play it on your console, and don’t worry about the ads; those were for television. Maybe you bought the game because you saw an ad for it, but for the most part, once you had the game, you had the game. That still exists; people do buy games and play them at will, but that is not the largest part of the industry anymore. Not when compared to game marketing.
Most games are not bought outright by the consumer. Sometimes, the player downloads the game for free and watches an ad to move forward in the game. A player is often willing to watch an ad to get a little extra help, or for a hint. That’s not the largest part of the industry, either. Not when you compare it to game marketing.
Games generate their revenue differently, and so the game developer must be aware of the audience opinion of the game before they even begin. Game marketing is a big benefit here in helping the developer understand how the players will be interacting. Consumers enjoy video games as a spectator sport as much as playing for themselves.
Game developers must know marketing
The good news is that there is a big market for new games and the people—that is the marketers, players, and fans—are always on a constant search for the next great innovative gaming idea. That could be a new marketing strategy, or a new game idea, so developers and marketers need to be together. Game marketing is essential to development for that reason.
Game marketing can tell the game developer what will sell and what is already selling. Maybe the competition has that market cornered. The developer should know these details before moving too far forward, before the game is too close to finished to implement any changes. One way in which game marketing benefits is by showing the developer what needs developing, according to what will sell.
After all, the game marketing pros already know the statistics. They know whether or not there will be audience interest. A game developer may love the game that they are working on, and they may be convinced that selling begins after completion, but it doesn’t. Marketing can provide insight into the age, the demographics, and even player preferences, and this should inform the developer. The marketer knows whether or not the game will be a success before its even ready for launch.
Game marketing makes the game better
When game marketing and a game development work together, there is magic. Games, as we said, are rarely sold any more. They are picked up, shared, talked about by influencers, and the way the consumer spends on the game is not the way it was thirty years ago, and an exceptionally creative marketing campaign matters now more than ever.
Finally, they just can’t work apart from each other. A great game marketing campaign will provide a game with dollars and visibility for as long as the game lasts, but marketers need to have an idea about what the game is about. They need fuel to write a great campaign, to write catch lines, titles, or to tell stories on social media. They need excitement to get those creative juices flowing. Game developers need that, too. They need new ideas, and a steady audience flow to bring in those new ideas and let them flow. All in all, this is a partnership that will bring about new ideas, new creations to appeal to a wider audience.
Don’t forget about that audience! It is the audience that both the game marketing experts and game developers are working for. As a game developer, don’t get too caught up in development. Use a game marketing company to help you bring your game to the world.
Hiring the right SEO expert is crucial for the success of your online business venture in today’s competitive scenario. According to surveys, more than 70% of website traffic is in the form of organic searches for online products and services. This emphasizes the significance of brand recognition and online presence, which can seldom be achieved by a business enterprise without the assistance of an SEO expert. Some of the most important steps to take before choosing a Houston SEO expert are as follows.
Good traits
Before you choose to hire the first SEO expert that you come across, check if he has some of the good traits that most of the experts in the field possess. For example- they must ask the right questions about your business, your expectations with SEO, and the problems faced by the company. A professional must be able to explain SEO in non-technical language so that it is easy for you to understand. They must also be able to explain the SEO process, which will be utilized for your specific business to achieve the desired goals. It is essential for an SEO expert to know what works for a specific company and what does not as this knowledge comes naturally with years of experience in the SEO industry.
An in-depth knowledge
When it comes to choosing an SEO expert in Houston, make sure to ascertain that the professional is well versed with the marketing techniques, which includes precise content strategies. The key to a successful SEO depends largely on the content, which is exactly the reason you need a professional for the task. The website content must be clear, concise, readable, and informative as millions of online buyers search for information pertaining to products before buying them online. Reliable and informative content builds a strong online presence. The SEO expert that you hire must possess in-depth knowledge about digital marketing strategies to help boost your business website.
Record of accomplishment
Reputed SEO experts take pride in their work and often display it to their customers without any qualms. You can check the list of their former clients to ensure that you are working with the right business partner to reach your goals. The majority of online businesses collaborate with the best SEO partners for long time results. If possible, check out with these businesses before you choose to work with a specific SEO expert. Ask several questions and ensure that you have a good communication rapport with your SEO professional before you choose to work with them. The last thing that you would want would be wasting your time and money by hiring the wrong person to boost your online business venture.
Digital Marketing is a broad term that encompasses all marketing channels and methods you can use to promote your products and services on the Internet. Unlike western countries, Internet channels and services are highly regulated in China by the government and it is not easy for businesses to connect with Chinese consumers. Therefore, many businesses prefer partnering with a reputed digital advertising agency China to overcome the difficulties and get the trust of Chinese consumers. And that’s not all. Below are many other reasons why you cannot ignore them.
Diversified Initiatives
Digital Marketing is Omni-channel and you need to target the right marketing channels to reach Chinese consumers. You need to have a customer strategy that would help you identify your target audience and determine how to craft a marketing message to each target customer group.
You need to also select the right marketing channels to send your marketing messages to and create useful content for each channel. A right digital marketing agency will shoulder all responsibilities mentioned above while you focus on core business activities. The digital marketing agency would use their skills and experience to ensure your marketing strategy helps you achieve your business goals.
But that’s not all. There are many other reasons why many businesses partner with a digital advertising agency China.
Provides Better ROI
One of the biggest mistakes foreign brands entering China market make is they grossly underestimate the budget required for effective marketing strategy. Incorrect budget allocation, insufficient funding leads to poor traction.
Without the right information, companies struggle to know how to allocate marketing budgets to different marketing channels in China and what type of results to expect. Digital marketing agencies in China have a good knowledge and understanding of the cost of marketing of different channels.
These marketing agencies also know which marketing channels to target based on your target audience. They would utilize the marketing budget in the best way possible and get you a better return on investment.
Wide Range of Marketing Services Under One Umbrella
As mentioned earlier, digital marketing encompasses multiple channels and you cannot achieve success by targeting one channel. You need to focus on search engine optimization, paid search engine marketing, blogs, vlogs, social media marketing, and many more things.
Digital marketing agencies have specialized teams for SEO, SEM, Social Media Marketing, and writing which have the required skills needed for success. This comes across as a great convenience as you don’t have to work with different experts. The marketing teams at digital marketing agencies work in sync and their synced and concentrated efforts increase chances of success.
A Better Understanding of Chinese Trends and Market
The digital landscape in China is unique and there is no guarantee your tried and tested strategies in the Western market would work in China. Chinese consumers don’t want to simply purchase online, they also want their shopping experience to include social media.
Many Chinese consumers shop from their mobiles and social media platforms like WeChat play an important role in their purchases. Digital marketing agencies with years of experience have a better understanding of Chinese trends and market and can prepare a marketing strategy to build your brand in China.
They Have Good Relationships with KOLs
Chinese consumers trust and seek the judgment of experts regarding content published online. The KOLs (key opinion leaders) are the way to go if you want your content to have high visibility.
Reputed digital marketing agencies in China maintain good working relationships with KOLs. Hence, these agencies can work effectively with these social media icons to strengthen brand visibility.
A Better Understanding of the Chinese Language and Culture
Baidu, the major search engine in China does not have an English version. So, you need to have a good understanding of the Chinese language and culture to create a website. A good digital marketing agency China would have Chinese language experts who can create content that will connect you to Chinese consumers instantly.
These are the few reasons why digital marketing agencies are flourishing and why you need to partner with them. Do you’ve any questions? Please feel free to leave your comments below, we’d love hearing from you.
