Marketing Advice That Matters
And when it comes to the expansion of your business, the internet is the best place to start. But you are not alone, your competitor is also using all sort of tactics to grab most of the opportunities available online. Therefore, it becomes even more important to work with best SEO companies in Houston, The Woodlands, Sugar Land or nearby location, so that you can beat the tough competition out there.
So how can the best SEO companies help you to reach your business goals? Let’s find it.
Better ranking and increase web traffic
This is the main objective of the website optimization. Google receives 40,000 search queries every second, which counts to over 3.5 billion searches per day. And for every query, it shows millions of results. But in reality first few results matters because 95 percent of the web traffic is garnered by the websites that list on the first page in search engine results.
So if your business website is not ranking on the first page of search engine results, it is almost dead on the internet. A professional SEO company will make your website rank better in search engine results which consequently increase traffic to your website.
Build Brand awareness and credibility
SEO of website also helps in building brand awareness of the business. When your website consistently appears in the Google search results, visitors start recognizing your brand. The more consistently you engage with visitors, stronger is the impression of your brand. And when they finally want to make the decision to purchase, they perceive your brand as a preferred choice.
High conversion rates
One of the major advantages of ranking high in search engines results is that organic traffic converts better. The conversion rate of organic traffic is quite high because users are actually looking for services offered by you. You do not have to convince them to make a purchase. They will do it automatically. All you need is just grab the attention of the audience out there.
Advantages of Working with Best SEO Companies
When we need a medical treatment we visit a doctor, similarly for SEO The Woodlands, Houston, Sugar Land or in any part of the U.S. it is advised to hire the best SEO company. It offers numerous advantages. Let’s have a look at a few of them.
Save time
SEO of your website is very complicated and time staking process. If you decided to do it yourself, it will definitely be going to consume a lot of your precious time. And still, the results are not guaranteed. Even when you hire professionals, they also have a team that works on the project. Therefore, doing it yourself is not a good idea. Hiring a professional company saves you a lot of time and allows you to focus on the core activities of the business.
Improve website
This is the technical aspect of the SEO. SEO does not mean stuffing of keywords to the website. A professional company improves the various aspects of the website such as website loading time, mobile friendliness, user interface, crawling and indexing. Professionals make your website search engine friendly. All of this has great impact search engine ranking and conversion rate of the website.
Reporting and expert advice
A well-reputed SEO company will not keep you in dark. They will submit the result tracking report weekly for the easy understanding of how effective SEO efforts are. They will send the reports in the simplified manner which is easy to understand. You can easily track which keywords are performing well or not. And professionals also give you the expert advice and help you to develop a future strategy.
These are the key advantages of hiring best SEO companies.
The bottom line
Every business needs new customers for growth and expansion. And the online world is the best platform to get new customers. If you want to make most of the opportunities out there, working with best SEO companies in Houston, The Woodlands, Sugar Land or nearby location. based company seems to be a worth an investment.
Baidu boasts of being the World’s largest Chinese search engine with a whooping 800 million users and earns over 80% of the sum of Chinese digital marketing advertisement revenue. With its 4th position world, it’s quite a consistent and top trusted search engine to Chinese consumers. Akin to Google, it hosts Wikipedia, Baidu Map, Baidu image and is a recognized as a trustworthy site for foreign company to kick start in China market. While comparing between Google AdWords with Baidu PPC Services, it is better to way that even if they are relatively similar in certain terms, there’re divergence also. Being a prospective marketer in China, before joining Baidu PPC, it’s vital for you to have an idea on these differences.
Google Adwords Vs Baidu PPC: Three Key Differences
Paid Advertising Products
Google AdWords is equipped with an array of paid advertising products including display ads, text, shopping, search, video, and app ads.
On the contrary, when it comes to Baidu PPC, marketers can go for superior promotional plan with its wide range of exclusive and highly popular advertising products such as Brand Zone, Baidu Knowledge aside from display ads, text ads, information feed ads etc.
Information feed ads are budget based advertisement plans that come in mixing with organic contents and are displayed through Baidu Forum, News, and others.
A wonderful advertisement scheme designed for world-class companies to promote their products or brands is Brand Zone. Advertisers need to purchase keywords relevant to the products or brands and can have higher presence in Baidu’s SERPs. Even if, this is bit expensive, however, if dominating the other advertisers as well as competitors is your intend, the Brand Zone is an unbeatable choice. With this, you can get coverage on Baidu’s video, image, plus news also. The search page literally leaves no space on either side and thus avoids traffic loss and appears on the top of the page pushing all other competition ads down. In comparison to Baidu, Google’s ad is not much impressive, however consistent.
It is Baidu’s own product, which appears in organic Q&A model page and always gets higher rank in organic search product. Baidu Knowledge is a platform that can make you brand more popular in Chinese community given that, Baidu’s is the most trusted name in China.
Account Generation
Creating an account in Google Adwords is as simple as anything. Typically, the process takes only a few minutes and all you need to have is a Gmail account plus credit card.
When it comes to Baidu PPC account, the process is rather comprehensive before you reach your Chinese consumers.
First of all, like Google, Baidu is not entertaining customers directly while marketers need to go through Baidu’s authorized agencies to create account, advertise or making a payment. It’s therefore, to begin a voyage with Baidu, identify your Baidu PPC reseller. You will have to submit a series of official and legal documents and needed verification and approval from Baidu. Like
It takes around 30-60 days to get your website/ad displayed in Baidu PPC.
Fees and Payment
With Google AdWords you enjoy free of charge entry and require bidding based on your credit score to place ads. For big and regular businesses Google AdWords also allows monthly invoicing system depending on credibility.
To open an account in Baidu PPC account is equally free; however, to initiate running ads, enterprises are expected to keep a minimum deposit of 6,000 RBM equivalents to $900. This is where you need to make a constructive marketing plan and monthly budget of advertising to enjoy its maximum return. Another vital point is Baidu recommends businesses to pay 600 RMB, equivalent to $90 toward yearly verification. Followed by verification, your ad will appear on the page with a symbol of ‘V’. On clicking on the symbol, users can check a company’s score, web security, dealing safety, reputation etc. Especially for foreign companies stepping into China market, apart from boasting own legitimacy, the feature can give extra mileage to boost business.
As an interviewer, you need to ask questions that allow you to uncover the strengths and weakness of the candidate you are interviewing. You are not going to achieve your objective by asking rudimentary questions. To help you achieve your recruiting goals, we have compiled a list of the top ten toughest marketing interview questions to test your marketing talent.
1. Which Marketing Method Is Best- Education-Based Marketing or Selling Based Marketing?
There is a fine line between sales and marketing and this question would help you identify if the candidate is from marketing or sales domain. The right answer to this question is education-based marketing.
Education based marketing gives the customers what they want – advice and information. This helps them take the right purchase decision. Selling based marketing is more likely to fail as it is designed with the sole purpose of selling.
2. How Would You Ensure the Money Used in a Marketing Campaign Is Not Wasted on Targeting the Wrong Audience?
The candidate should ask questions to get a clear idea about the target audience. After you define your target audience, the candidate should be able to mention different ways to reach the target audience. Some ideal ways to reach the target audience can be PPC, social advertising, direct mail, display ads in trade publications, feature articles, and even tv and radio spots.
3. Have You Worked in Sales?
If the candidate has worked in Sales, it is a plus point. Only a person who has worked in sales would know how people make buying decisions that would ultimately help in creating effective marketing strategies.
4. Do You like to Work Alone or in a Team?
This question is aimed to know more about the personality and the preferred method of completing a task. There is no right answer for this question and you need to evaluate the answer on a case-by-case scenario basis. Different situations may require the marketer to work alone while some situations may need efforts from all members of the team.
5. How Do You Measure Marketing Success?
This is one of the marketing interview questions that give you an opportunity to discuss tools that are useful in the day-to-day job duties. For example, for online marketing, you can ask the candidate if he/she is familiar with Google Analytics and with metric acronyms like CPA, CPC, and CTR.
6. What Is Your Biggest Marketing Failure?
Majority of marketing candidates face failure at some point in their career but many would not be willing to talk about it. Some marketing failures come due to personality conflicts while some come due to lack of experience.
Only genuine candidates would accept failures or show the readiness to take responsibility for it. Try to find out the reasons behind failures, what went wrong, what the candidate did to put things in place.
7. If Your Marketing Campaign Does Not Work, What Could Be the Reasons Behind It?
This can be a follow-up question for candidates who tell they have not met failures in their marketing careers. The answer to this question will help you determine whether the candidate would take responsibility for his efforts or put blame on someone else.
8. What Do You Know About the Role You Are Applying For?
Each marketing role is different, and its success is measured differently. The candidate should have complete knowledge about the job profile and the responsibilities related to it. You need to ensure the candidate can live up to your expectations.
9. Which social media channels do you have experience with?
Find out if the candidate has proven experience in social media marketing on popular channels Facebook, Instagram, and LinkedIn. If you are looking for something with a younger demographic, look for candidates that have had success with platforms like Reddit or Snapchat.
10. What Kind of Management Style Do You Prefer?
Some marketers prefer hands-on-style with a lot of direction while some like to be given their space to work. You need to look for a candidate who knows how to stay composed, professional, and diplomatic in different situations.
These are some of the toughest marketing interview questions that would help you get more visibility of the candidate’s skills and personality and help you select the best candidate for your next marketing role.
If you notice that your website is not generating business for you, it is time to hire an SEO expert. SEO experts will review your website and will ask about your business goals. Based on the same, they will give you a solution which will take you closer to your goals. Hiring an SEO expert requires research and efforts. Do not hire the first person that you meet. There are certain things you need to look for in an SEO expert.
1. Experience: The first thing to look for in an SEO expert is their experience. Google lays strong importance on domain strength and the ranking of the pages. Not all SEO experts are experts in real sense, they do not know what they are doing and with an ever increasing algorithm ranking factors, only a skilled professional will be able to help you. Google constantly changes its algorithms hence what worked a couple of years ago might not work today. A top SEO expert will know about the changes in the business and will help you with the same. If the SEO strategy does not change with the changes in Google’s algorithm, it could damage your page rankings. Hence an experienced SEO expert will be the right person to handle the changes made by Google while keeping your business at the top.
2. Understanding SEO: SEO is not easy to understand for a layman. It involves a range of facets which comprise of technical, on page optimization and off page optimization. This includes the use of right keywords, structure building of the website, optimization of the website and link building. For a success SEO strategy, it is important to hire an individual with thorough knowledge and understanding of SEO. The Houston SEO expert will be able to advise you on the best combination of the three. The expert will understand the limitations of your company and will keep your long term goals in mind so that any issues related to the search engine can be minimized.
3. Success record: Nothing speaks louder than a track record of success. Choosing an SEO expert for the business means choosing an individual who will be working to help your business grow and to move closer to your goals. A professional SEO expert will apply the latest tools and technology to your SEO strategy and will constantly keep learning about the changing aspects of search engine marketing. Learn about the clients they have catered to in the past so that you gain an insight on their success rate.
4. Marketing Knowledge: SEO is a part of digital marketing and it is similar to the traditional marketing techniques. The SEO expert should have in-depth knowledge of marketing in order to help build a strong content strategy for you. The content should be written in a manner that the consumers see value in the products and services offered by you. Understanding the tricks of marketing is very important. The right professionals will boost your website traffic and build a strong online presence for your business.
5. Understand your goals: Every business has specific goals to meet and you need to look for an SEO expert who understands your goals and helps you achieve the same. The SEO expert should build a strategy keeping you at the forefront and keeping your goals in mind. You need to be very specific with the expert with regard to your goals so as to enable them to make an effective strategy that works for you.
SEO experts in Houston understand the value of SEO and digital marketing. They will help you reach the top of your business with effective and efficient SEO strategy.
The white label SEO Company is the one which provides SEO for the agencies or business without branding the reports. The buyer can brand the report and then sell it to their client. They receive the SEO’s at a lower cost.
The white label means that all the SEO services are 100% re-brandable. These SEO labels have the following options.
• Resalable – The resalable SEO services involves a third party fulfilment team to do the task.
• The White label SEO- The White label SEO software options allow the clients to manage their own SEO optimization.
How to use White Label SEO for your business?
The business organizations now days aim to generate big effective customer base so that they can reap the maximum benefits. This is achieved by Digital Marketing to a large extent. The Digital Marketing has bought the entire marketplace on the virtual platform. It has led to increased accessibility to its customers and also led to increase in competition.
SEO is one of the major techniques used to help the marketers get the desired results.
The SEO provides the following two kinds of services:
1. White Label Services – These are the services which are approved by search engine companies. These help the client’s organization to achieve high ranks in the search engine. A white label SEO reaps a lot of benefits to its clients and has no negative consequences.
2. Black Label Services – These are the services which are considered not too reliable. They use the techniques not approved by the search engine companies.
The white Label SEO approach to digital marketing has known to reap the maximum positive effects. They do not only bring short term gains but reap long term benefits for the company. The agencies which provide white label SEO services are the most trusted and respected agencies in the world of Digital Marketing Services.
The business company should strive to find the most effective White label SEO companies to reap maximum benefits and positivity’s for the business. The best white label SEO provider may initially charge a hefty amount but will prove the worth of its value in the long run. The benefits a business might get by making long term relationships professionally with White Label SEO companies include the following:
o Cost Effectiveness – The White label SEO service providers renders their services at a much lesser cost than the in-house SEO teams which a company may hire. It is always worthy to take the help of a professional Team of White Label SEO Company.
o Time Management – The White Label SEO service providers acquire a team of highly trained, professional marketing and SEO experts who can deliver fantastic results for the company client in a short span of time. This worthy professional team of experts can easily handle the day to day tasks of digital marketing on behalf of the company very efficiently and manage time also efficiently.
o Brand Enhancement – Digital Marketing brings about great brand images and enhancement. The White Label SEO expert agency provide SEO services which largely help in enhancing the brand image, and increases the value of the client organization too.
These benefits obviously make the White Label SEO providers the most viable and ideal choice for all business organizations. In doing the cost benefit analysis, the business organizations will surely conclude that the White Label SEO organizations are a wide decision to be take, because it will surely reap more benefits and prove the worth of its price for the clients.
Just designing a great web design with great content will not help anywhere. SEO is the key nowadays for business growth. The White Label SEO experts know how to target the audience using the SEO tools and techniques. SEO is just like a capital investment for your company to add revenue to it. It takes a while for SEO optimization to show its effect; once it does the company shows growth in business and revenue both. It enables the business to widen its client base by the use of digital marketing. The White Label SEO uses techniques such as pay per click, Social media marketing, and Reputation Management to provide you the best services.
SEO can be learnt easily but it is not as easy to master. Experts can make a huge difference to your business and help you build an effective strategy. If you have been wondering when you need to hire thr SEO experts Houston, here are a few reasons it is time for you to hire one now.
1. The specialist will know what to do when: Business owners understand every aspect of their business but it is best to leave SEO to a specialist who will know what to do in order to help grow your business. The specialist will be updated with the constant change in SEO and will help you market your business without an interruption. SEO is basically a full time job and you have to manage the entire business and not a single marketing department.
2. SEO rules keep changing: An SEO expert remains updated with the latest tools in the marketing industry. The rules of SEO constantly change and only an expert can immediately develop a strategy to adhere to the same. It involves a lot more than placing well researched keywords. SEO is about your website and optimization of the content; it is more than a few backlinks and social media. It involves the optimization for emerging rank factors and local SEO. This requires ample of research and strategy building. SEO expert in Houston will help you with the marketing of your products, communicating with the consumers and strategy building. They will help you achieve your long term goals and targets.
3. Reduce costs: If you notice that you have been spending a huge amount over the marketing of your products but it has not resulted in an increase in the sales, you need to hire a Miami SEO expert. Sure you can try doing it yourself but it will only lead to an increase in the costs. When you hire a specialist, you are making an investment which will help you achieve the long term goals. The expert will look at your current marketing strategy and understand what is not working for you. They can work within your budget and make effective changes in the marketing strategy. You are placing your dollars in the right place with SEO experts at your service.
4. Increase in sales: If your long term goal is to achieve an increase in the sales, you need to hire the right person for the same. Focus on the long term success and build a brand. With an SEO expert at your service, you will be able to reach out to the target audience and they will recognize your brand. SEO experts not only help build a brand but also focus on building the credibility with the customers. You can target the local customers as through innovative methods of marketing.
5. Use analytics: There will be a lot of information available after you build a campaign for marketing. If this information is used in an appropriate manner, you can make a huge difference to your marketing efforts. However, you might not be able to understand the figures and the interpretation of the same. SEO expert in Houston can help you analyze the information and know where you are going wrong. If the consumers are not clicking on the website, understand the reason behind it. If they are not adding the product to their cart, you will have to analyze the reason behind the same and an SEO expert can help you do so. You can use the information to track the performance of the competitors and create a strategy that is different and unique.
It is time to hire an SEO expert for your business!
The Chinese digital market arena is very much unique in terms of its consumer behavior, likings, and legal formalities especially for foreign companies whereas language issue will appear as the biggest blockade at every step. Imagine you are targeting a market that counts 724 million internet users, and more than 58% of business ads in online platform.
This shows clearly that your target digital market landscape is extremely competitive. So, with a view to generate a rewarding ROI, being a western business counterpart you need to be careful to understand the market, grasp the dynamic digital marketing mediums, tailor your advertisement before knocking the target audience. Incidentally, in no way, you are going to meet Google community, Facebook, Twitter, YouTube in China which are banned with the Chinese Firewall policy. If you still have any sort of uncertainty to hiring a China digital marketing agency, go through the top reasons stated below which will surely help you take the right decision.
Top Reasons to Hire a Digital Marketing Agency
Help Access Marketing Platforms
No denying, your digital marketing endeavor in China begins with the correct accessing to the digital platforms, which have already been proven in the industry. Simply put, as your first choice is boasting your presence in Google, consumers in China determine the reliability of a foreign company only if it’s well presence in Baidu advertising and search engine. So long it concerns to social media marketing, WeChat and Weibo are the top popular social platform, where promoting you makes it a must to reach largest number of potential consumers. However, none of Baidu, WeChat or Weibo work directly especially with foreign companies, whereas hiring a Baidu’s certified and experienced digital marketing agency in China is the only choice.
Market Knowledge
The Chinese market is completely distinct from West whereas the market trend is equally fast varying due to advanced technology, consumer likings and law and regulations. No one but a skilled digital marketing agency in China, operational for quite a good time in the industry and has a good client base can come handy in your challenging marketing drive. You will find them up-to-date with the real time market scenario which is crucial to understand which class of Weibo advertisement or WeChat tool will be rewarding to get the best response from Chinese consumers.
Legal Formalities
Meeting the legal formalities to enter into the digital market arena will appear simply oceanic for you, being a foreign company in China. Whether, it is about registering in Baidu, booking an ad in Weibo or becoming a WeChat member, just ‘signing in’ is not going to help, that you’ve done so far. You have to furnish a series of official documents plus pay registration fees on verification and approval to get started in China. Tracking them without being prepared with a digital marketing agency in China is next to impossible. In addition, once you begin, as your trusted partner the agency will guide you to locate other business associates whom you will require on the path, say for example Shipping Services of C&F agent.
Expert Services
All that the internet can do for you is providing the basic guidelines about the things to do, ideas about the digital mediums, cost of having membership etc. However, what you need is detailed expert services and advisory of a reputed digital marketing agency, which will work in combination with your team members, suggest you for needed documentations to get registered. Operational with expert SEO in The Woodlands, web designers, professional writers, meanwhile, your agency will customize website, advertisement page, web contents, and research keywords for Baidu SEM.
Experience
None can deny the worth of experience that comes through education, practical knowledge, and awareness concerning the always changing industry. A specialized digital marketing agency in China that has developed in Chinese digital marketing setting is unambiguously deeply-informed concerning its consumers likings, activities, expectations from their service providers. In a word, they are the seasoned professionals to make your digital marketing endeavor a success.
