Marketing Advice That Matters
Whether you are a budding SME or part of corporate company and interested to move forward to Baidu PPC marketing services, it is essential for you to know what is Baidu PPC, how it works, or how is its bidding process etc.
Equally, as you are planning to put your website in Baidu advertising, you need to follow certain steps ranging from preparation of Chinese version of your website, meeting legal formalities, submission of official documents and things to let the process start. In a nutshell, while going through the details, it may appear that Baidu pay per click is just a counterpart of Google Adwords since in many ways it maintains relatively the same course of action.
What is Baidu PPC?
Baidu PPC is a consistent SEM tool that enables its prospective advertisers to make bidding on an array of keywords with a view to display their ads or sites, on clicking by audience, in Baidu’s search engine results. The advantage of PPC is advertisers are required to pay on the number of clicks only based on the price fixed in bidding, which makes it a cost effective marketing tool.
Here, it is to be noted that, for an effective PPC campaign; choosing appropriate keywords and presentation of an engaging ad/ website matters significantly. This is where the expertise of an SEO is important. Baidu PPC is also known as Baidu Adwords, Baidu SEM, or Baidu Tuiguang etc.
Cost of Baidu PPC
In order to open a Baidu PPC account, you require paying 5000 RMB as a deposit money which will be utilized during your sales campaign.
Ad Position and CPC
Akin to Google, in order to settle-on the ad positions and cost per click (CPC), Baidu advertising typically review the factors including Bid price, Quality Score, Baidu’s Trust Score and behavioral database of the searchers. Let us analyze the factors one after another.
Baidu’s Trust Score
This is a point system maintained by Baidu to evaluate how dependable and truthful an advertiser as per Baidu’s calculation. Every advertiser is initially accounted for 100 points, and in case of violating sales promotion guidelines like banned product promotion, several points are deducted from the trust score.
Quality Score
It is calculated on the basis of ad quality, relevance of content, landing page standard, keyword consistency, user experience and comments and predicted rate of clicking.
Bidding Price
With a low quality score, you will require paying higher CPC, while a high score and better ranking helps you enjoy a lower CPC. Initially, the cost you are willing to pay against every click on your ads is your bidding price.
Tracking Baidu PPC performance
Baidu Analytics is brilliantly designed that help you tracking overall performance of your PPC campaign in China.
Steps to Get Started
Get Your Website Ready
Since, now your target audience is Chinese and the website will be displayed in Baidu advertising, the site should be translated into Chinese. Look for a Chinese or Sugar Land SEO company who can support you on this. To maximize the conversion rate of your PPC campaign, make sure that the site is engaging to Chinese consumers.
Go through a Baidu Reseller
Other than local clients, Baidu is not entertaining any account of foreign advertisers. Therefore, search for a Baidu’s registered reseller who will work as your guide all through the process to open an account.
Submit Docs and Get Verified
Verification is a wide process of Baidu and for this; you have to submit all official documents such as company name, address of registered office, phone numbers, Chinese translation of business registration certificate, with handwritten declaration along with website.
No advertisers are allowed to promote products like drugs, pornographic sites, gambling thru Baidu advertising. For medical products, all necessary documents should be submitted. Your bank details, local tax certification, tax clearance documents are also required.
Clear Payment on Approval
It takes nearly 15-30 days to get Baidu’s approval. Once you receive approval, sign the agreement to open your Baidu PPC account. Now you have to pay the down payment as stated above.
You PPC Ad Site is Now On
Once payment is clear and other official formalities are over, within 5-7 days, you will see you site on Baidu Advertisement.
Strategies that used to work in the past do not work any longer and Google is constantly changing its algorithm which has made it difficult for companies who use the same strategy for many years. In order to grow your business, it is important to adopt the latest tools and technology and move towards digital marketing. Very few people understand how SEO works and there are a lot of myths associated with the same. We debunk some of the most common myths here.
1. There is a duplicate content penalty: This is one of the biggest myths that stop companies from generating content. Many believe that there is a penalty associated with sharing the content which has already been shared by different websites. In fact, you can post other people’s content and you will not have to pay any penalty if you have the author’s permission to do that. However, it is wiser to not post the same article on your website, it is best to have original and engaging content in order to draw people to your website.
2. More Backlinks are better: Backlinks are a part of the SEO strategy for every business. The problem with bank links is so severe that Google had to integrate an algorithm into its search engine. Many SEO firms believe that larger the number of backlinks, larger will be the website clicks. However, this is not true. It is important to focus on high-quality backlinks rather than a large number of low-quality links. In order to reach the top of the search engine results, it is important to provide quality and not quantity.
3. Social media is useless: This is another myth which needs to be debunked. Social media does not help improve your website ranking but it helps create awareness about the existence of your business. When you share your business through social media, you are reaching to hundreds of consumers across the globe. A substantial number of users on social media research about the brand and the product before making their purchase. You can reach out to the target audience through a social media campaign and grow your business. It will not directly improve the SEO but will help the business grow and attract target consumers.
4. SEO is expensive: Many small businesses and startups avoid SEO because they are under the illusion that it is expensive. It is important to note that digital marketing is cheaper than the traditional form of marketing. SEO is a cost-effective method of reaching out to the target consumers across the globe and to convert the leads into paying consumers. Depending on the marketing campaign, you can invest in SEO. It gives a higher ROI and is one of the most effective tools of marketing. Every type of company invests in SEO for growing their business.
5. The promise of Guaranteed Ranking: If a company is promising you guaranteed ranking, they are lying to you. No company in the world can guarantee your ranking based on the SEO. It is possible but nobody can guarantee it. There are a number of SEO companies that offer guaranteed rankings and there are a large number of business owners who are under the myth that this is possible. Sadly, it is not possible to guarantee rankings way in advance. There is no loophole through which your business will rank at the top of the search engine. Give the fake promises a miss and find an honest company that gives realistic results.
Do away with these five myths that are stopping you from investing in SEO. For Sugar Land SEO, choose professional agencies that have experience as well as expertise in the industry. A professional company will promise you real results and will show their portfolio. You need to understand what SEO is and how it works for your company. A reliable SEO company Miami will be happy to answer all your questions and will explain their strategy to you. Look at their past experience and their portfolio to gain an understanding of their work.
There are many recruitment agencies that operate in different domains and claim to be a jack of all trades which is hardly true. There is a difference in recruiting for engineering positions and recruiting for marketing positions.
If you plan to recruit top talent for your marketing department, you need to find marketing recruiting firms who specialize in recruiting staff for marketing departments. Here are a few tips that will help you select the best marketing recruitment agency.
Look for Real Specialists
A real specialist marketing recruiter would understand the intricacies of marketing departments in different organizations. The marketing field has changed drastically over these years and so has the skills requirements.
A good marketing recruitment agency would know the changing dynamics of marketing field and also know the technical elements required in candidates for a successful marketing career. The agency would be a proven “Masters” in the marketing domain having successfully recruited marketing professionals for industry leaders.
Candidate Reach
According to TPP recruitment survey, finding the right caliber candidate has become difficult in recent years. The reasons are changing business landscape, global competition for talent, and technology advancements.
Today, we are living in a candidate driven job market where the top talent is flooded with ample job offers. To recruit the best talent, you need to look for a marketing recruitment agency which has deeper and wider reach across different recruitment channels.
Leading marketing recruitment firms also have potential to reach and engage passive candidates. Passive candidates are preferred by businesses as they have updated knowledge of the industry and they are valuable to their current employers. You need to look for marketing recruiting firms who are willing to go beyond a list of active applicants and search for candidates with true marketing potential.
A good marketing recruitment agency would have a range of success stories with a client base with a mix of big brands, and SME’s. The agency would be able to demonstrate its talent search skills and advanced techniques to reach local, nationals and international marketing talent.
Also, the marketing recruitment consultant should be able to offer flexible recruitment solution to find candidates with different levels of experience for diverse marketing roles including marketing assistants to C-suite executives.
Reputation Matters
Reputation is important in hiring business. According to Glassdoor findings, 65% of candidates will not consider working with a recruiter or a company of poor reputation even when they are unemployed. Think about – one-third of potential candidates will stay away from your company if you partner with a low-reputation recruitment agency.
Working with top marketing recruitment agency means it will be easier to attract top talent. The right marketing recruitment agency would have a positive word of mouth, would be strongly connected to industry leaders and also have a strong presence in the marketing community. A good recruitment agency would show their relevance to marketing recruitment and also show the added value they bring to the whole hiring process.
Refined Screening Process
The right marketing recruitment agency would not provide you an array of similar CV’s for a particular marketing role. The screening process should take into account various factors such as cultural fit, skills sets, analytical skills, sector background, years of experience, availability, salary expectations, overall fit for the role.
The result of thorough screening process should not result in more than five candidates relevant to any marketing position. Also, the recruitment consultant should be able to demonstrate in detail the screening process which includes details about competency-based interview and selection process. The recruiter should be able to provide concise, brief, and accurate summary of each selected candidate, the relevance of education, skills, and experience to a marketing role.
The above-given tips will help find the top marketing recruiting firms which can help you get top talent for different marketing roles in your company. After all, you want to work with established recruiters in marketing vertical who can find you candidates with right marketing caliber to strengthen your marketing campaigns.
How do you hire marketing staff for your organization?
Whether you run an established business or a startup, marketing is the most important function of your business. You want to have the best marketing team that can attract customers and increase your sales. The success of your company depends largely on the quality of your marketing team and its ability to attract new customers, and retain old ones. However, you may not have the time, resources, or the expertise to pick the right marketing team for your business. If you need quality marketing professionals, approaching professional recruiters such as marketing staffing agencies is your best option.
As full time recruiters, marketing staffing companies help businesses by providing them the best of the marketing professionals from around the country. They have experienced industry veterans onboard who can find, and vet the top talents and offer them to your business.
With the help of marketing recruitment companies, you can find quality talent at short notice and on flexible terms that helps you save money, time, and efforts on recruitment. However, you will have to make sure you work with the right agency that has the experience and expertise to help you hire the perfect marketing team.
Tips to choosing the right marketing staffing agency for your business:
• Business requirements: Before you go shopping for a marketing staffing agency, you need to have a clear understanding of your business requirements. You need to find answers to questions such as, what level of marketing expertise your business/ project requires or if your business requires permanent staff, contract hires or temporary to permanent hires.
• Research the recruitment industry: Once you have a clear understanding of your business requirements you need to understand how the recruitment industry, especially how marketing staffing agencies work. Having an overview of the industry and its working style helps you save time by avoiding companies that are not reputable.
• Check the agency expertise: Once you have shortlisted the probable agencies to approach for your recruitment needs, you need to check if the agencies offer talents for your line of business. Some agencies offer staff for any business, while some specialize in providing talents to only a specific industry, or specialized skills. If you are looking for professionals with special skills or your business requires the services of specialists you need to approach an agency that offers specialists.
• Services offered: Make sure the agency offers the kind of staff you need. Your current project may require contract hire, so make sure the agency offers staff on contract hire basis. It is also important that you work with an agency that can also manage your future requirements of any nature. In the future, you may require permanent or temporary to permanent staff, so make sure the agency offers flexible staffing options.
• Pricing: Pricing is a very important factor in making buying decisions. Similarly, when shopping around for recruitment services, prices these agencies charge is an important factor to consider. You need to select an agency that offers quality staffing solutions to your business at competitive prices.
In addition to the above factors, you also need to check if the agency offers value added services such as onboarding, background checks, etc., if they do, do they charge an additional fee.
A good content is the winner everywhere. Well thought-of and well-written content is inevitable for the success of your organization. This matters even more when you are into publishing. As a publisher, you may not have the necessary resources who can help you in developing the content for your next work. A content development company can come to your aid in such an instance. When outsourcing to publishing agencies that provides content development services, here are a few things to look out for.
What kind of content do they develop?
As a publisher, you would need to work with different kinds of content – books, journals, test assessments, reports, websites, DVDs, or a combination of all of these. The company that you outsource the work to, has to be comfortable and competent in the format of the content that you are looking to develop. An agency that is well-versed in handling all kinds of content needs is definitely a blessing, and can lead to a fruitful, long-term relationship.
What stages of content development are they involved in?
The publishing task needs the content or manuscript to move through different stages before it can actually be published. These could be the early writing or editorial process, the pre-production, production, and the final product. A good content development company is able to handle not one, but all of these stages without difficulties. They liaise with you, as well the writer(s), the editorial team, and the other members involved, to move the work seamlessly through all stages. They fix planning meetings to establish production plans for the upcoming publication. They work with the authors and the editorial team on content improvements, and establish a workflow that gives you the best publishing results. The developmental editors evaluate the manuscript, suggest improvements to the writing, and create an editorial style for the new publication. Content developers conduct manuscript surveys, and compile the results into a final report that helps fine-tune the copy. Once all stages are complete, they generate a complete manuscript for production, ensuring all elements for manuscript submission are included.
What is their experience?
A good content development company is definitely not a newbie in the business. They have to their credit, years of experience not just in content development, but also in copyediting, editorial proofreading, and maybe even publishing. They serve as the ideal resource for all aspects of the publishing process.
What other tasks do they help with?
While the actual task of such an agency is to develop copy and manuscripts, they may also step in to help with other tasks in the publishing process. These could be:
Content development companies can be a big boon to publishers, especially those who lack sufficient talent or infrastructure to get along with their new publishing project. Such agencies comprise of teams with highly qualified and experienced people, who can not only create copies and manuscripts, but also help in managing and running the project end to end.
Search engine optimization is necessary to ensure that your website has greater visibility on the search engine and get traffic from a wide array of sources. Without optimizing a website, it is nearly impossible to stand out from competitors and bring yourself to the first page of the search engine results. SEO includes a number of aspects such as content development, optimized website design, easier navigation on the site, relevance to the visitor, integration of various channels to drive traffic, outreaching activities and so on. There is no question whether you need to lay emphasis on SEO or not, as it must be a necessary element of your digital marketing plan. However, the question whether you should carry out SEO in-house or outsource it to an SEO company still troubles many companies. Here, we will list the benefits of outsourcing SEO services Houston or anywhere in the US and give you strong reasons to do so.
Benefits SEO Services Can Offer to Your Business
1. Expertise
First and foremost, by outsourcing SEO services to a reputed SEO Miami company, you are gaining access to the experience and expertise of this organization. These companies will have the best professionals in the industry who have years of experience in SEO. These professionals will know the ins and outs of search engine optimization, have a solid understanding of how search works and ensure to follow a foolproof plan that will offer guaranteed results. An in-house team can never guarantee this level of experience and expertise as they are hired newly, have limited experience and bound to work on one brand alone.
2. Cost Effective
When you compare the costs incurred to manage an in-house team and the cost to outsource SEO services to an SEO company, you will find that outsourcing is cheaper and more effective than the former. You don’t have to make any investments in hiring a team of experts, paying them monthly, office supplies, software or analytical tools, etc. When you outsource you are just paying an agreed upon flat fees and getting the job done within the stipulated time. Moreover, you wouldn’t have to worry about issues like productivity, efficiency and effectiveness when you outsource instead of having an in-house team.
3. Investment Friendly
Remuneration of SEO companies are normally a flat fee and these companies abide by their promised turnaround times. Thus, you will know how much to set aside for your SEO requirements, thus helping you to make strategic investments on digital marketing. When you are depending on your in-house team, their turnaround times completely depend on their skill set and experience, suggesting the turnaround time is uncertain. When you are unsure about your targets and unsure about the time you will take to reach your targets, it is difficult to take decisions on your investment strategies.
4. Scalability
Another advantage of outsourcing SEO services is that you can count on their ability to scale up or scale down the deliverables. Your requirements could be minor or major, you could be a small local business or a large business corporation, no job is inferior or complex for SEO companies. They can deliver within a brief period of time on quick notice and also work on long-term projects at the same time. Given that SEO companies hire the best professionals in the industry who have experience, skills and knowledge, you can count on these companies to provide you with the deliverables whenever required.
5. Staying Ahead of Competition
The ultimate objective of SEO is to secure a top position in the first page of the search engine results. In order to do so, you would have to differentiate yourself from many competitors that you have put behind. Search engine algorithms keep getting updated every now and then, new trends and techniques keep emerging and it is important that an SEO professional is aware of these changes. A reputed SEO company will be well aware of the updates and changes, and sometimes be the trendsetters themselves by coming up with innovative ideas to increase the optimization and reach. An in-house team cannot be this competitive and competent, given at any point of time.
Creative. Tactical. Bold. Thoughtful. The skills and characteristics of a great marketing team member are about as far-ranging as they come. That’s what makes it so challenging to find a good group of candidates to choose from when you’re hiring designers, developers, copywriters, social media mavens, and project managers. This is also why it can be a good idea to call on the help of a marketing staffing agency to help you fill out your roster.
It’s important to remember, though, that not all agencies are created equal. Some will provide significantly better service and results than others. Here are a few things to pay attention to when looking for a marketing staffing agency.
The Promise
What is the marketing staffing agency promising you in terms of services? Is their offer good value for what you’re paying? Before agreeing to work with an agency, make sure that you’ll come out better for it, and that they’ll provide you with something that you can’t easily obtain on your own.
The key is to know what you need. Maybe you need access to a larger pool of candidates than you’ve been able to find on your own. Or maybe quantity isn’t an issue, but you’ve been struggling to find quality candidates. Maybe it’s speed or a very specific skill set you’re looking for. Whatever it is, make sure that their promise match up with your needs.
The Track Record
There are plenty of marketing staffing agencies out there, but not all of them are worth your time. Before you come to an agreement with one, ask them for references. Expect them to provide proof of their success rate. If they can’t prove that they have a successful record with other organizations, don’t expect any better out of your dealings with them.
The Reputation
Of course, it’s one thing for a company to assure you that they’ve got the goods; it’s quite another for their clients or the industry to back up that claim. Clients and former clients will have no desire or motive to paint the agency in a more flattering light than necessary, so for a completely honest take, talk to others in your industry who have dealt with the agency in question. You’ll learn quickly if they’re as good as they say.
The Professionalism
A lack of professionalism, or any sign of disorganization, is a red flag when dealing with a staffing agency. Things like vague communications, delayed responses, key information communicated verbally rather than in writing, missed contract terms, and confusion or uncertainty about what they’re providing are all signs that you should run the other way! After all, the purpose of working with an agency is to take advantage of their systems, knowledge and level of organization. Anything less, you can definitely do yourself.
The Fine Print
Finally, as with any contract, always look at the fine print. Make sure you pay attention to every term in your contract; otherwise, you may be surprised to find that their services run out after a certain amount of time or number of candidates, or that they’re not obligated to provide a certain quality of candidate.
