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The Ultimate Guide to Customer Segmentation

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You might be surprised to learn that many companies, especially young companies, do not take the time to think of their customers in terms of separate groups. This process, called customer segmentation, or sometimes market segmentation, is a very powerful tool that allows you to target your customers according […] Continue Reading…

Develop a Strategic Medical Marketing Plan for Your Medical Practice

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The landscape of the healthcare industry is changing. Patients play more active role in their care choices and you are required to provide them better information to help them make informed choices. But, how would they know until someone tells them?  This makes marketing more important for your medical […] Continue Reading…

Tips to Improvise Direct Mail Fundraising Campaigns

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Though non-profit organizations are not selling anything or don’t need publicity for their public service, they do need some marketing to reach their prospective donors and gather funds. And the best way to market the initiatives of a non-profit organization is to send out simple yet heartwarming postcards and […] Continue Reading…

Customize with Your Company Logo

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One of the main objectives of all sales and marketing plans will be to capture the attention of the prevailing and prospective customers. Presenting worthwhile mementos to them is a pragmatic way to accomplish this goal in a pleasing manner. Everybody loves gifts, and even when the gift is […] Continue Reading…

8 Tips for Effective Direct Mail Fundraising

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Copy for great fundraising letters is challenging than most other copy writing tasks for marketing objectives.  But often such crucial copywriting tasks are executed by next desk executives rather than expert copywriters. That is the constraint for small businesses as they cannot spend huge on copywriting. But effective copywriting […] Continue Reading…

Tips for Better Custom Postcard Designing and Printing

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Eye catchy postcards which offer inexpensive and effective marketing avenues for businesses always need good design. A good postcard design will help your business stand out in crowd and enhance the chances of readability for your message.  Colorful, eye catchy and effectively written with simple short and sweet words […] Continue Reading…

7 Tips to Increase Direct Mail Response and Conversion

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Direct mail is nothing but sending your business campaign publications directly at the doorstep of people using US Postal Service. Direct mail campaign is too popular as a marketing maneuver for connecting prospective customers and existing ones. Direct mailing service has an array of advantages over so called email […] Continue Reading…

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