Marketing Advice That Matters
Companies nowadays are pretty much enthusiastic about the production of corporate videos and their potential to influence prospects. But due to all the demand in the marketing and the sales department, it becomes difficult to understand how a video will directly affect the revenue. All the major media companies are suggesting that video is hot and enhances profitability. But, it often becomes difficult to understand where and how the videos will create a direct impact on the ROI. To start with, it is significant to access the business segments, where the video will be a perfect fit to help in saving the costs. Take a look at some questions that you might ask.
How can the videos help to answer the potential customer questions?
How can I use the videos to enhance the company’s appeal?
In what business areas will I save time with video production and marketing?
Answering the above questions will assist you in setting the correct goals, as tracking the number of shares or views is not the best way to track the video effectiveness. It also means shares or views are not necessarily a perfect example of profitability. Some corporate videos have much more to do in terms of money and time-saving efficiencies across different departments. In this writing, we have shared three ways by which video production for marketing can improve the profitability and visibility of the business.
1. Training and Recruiting the Staff
Searching for the perfect employee that will fit your company can be quite a time-intensive task. Thus consider making a video that will highlight your requirement and the company policies. You can also describe the newest addition to your company and what it is like to be part of the team. A video will effectively capture your organization’s culture and help you to identify the right talent for the job.
Another way to enhance profitability is by training these newly hired employees. Streamline the training with a video explaining the policies, software training, processes, and safety training. The video making is helpful with the services or the products that require subject matter experts for the in-hand training. These videos can also educate the employees on the basics before their arrival, encouraging more knowledge about the process and the products.
Before interacting directly with your employees, these videos will answer all the basic queries and include productive and in-depth conversations during the ongoing process. It will also free the experts time to conduct the tasks that will assist in contributing to the company profits like getting involved in other events or communicating with potential customers.
2. Quality Leads
Today most consumers spend more time researching the prospective services or products before engaging with you. Video will save both money and time during the sales procedure by giving knowledge to potential clients. It will also help you to get quality leads even before you engage with them. Video will answer unfamiliar questions about your service or brand. You can make videos to connect with potential consumers or demonstrate a use case of the product. It will help your team to spend less time on the phone in educating the customers on the services or products, and concentrate more on the prospects who are genuinely interested to buy the products.
3. Enhance your Brand Name
A well-crafted and tight video will instill enough confidence in the customer. A poorly-developed video will have an adverse effect that might not lead to a conversion. Consumers are likely to buy anything from a brand that they connect with, and video production is the only way to do that.
The Digital era necessitates companies to make a strong digital presence to endure the competition and thrive in their business. While managing your eCommerce marketing efforts on your own may seem less expensive but can create major setbacks for your business.
Having an in-house team do e-commerce marketing can be expensive. In such a case, partnering with an experienced China eCommerce Agency can help you achieve your marketing goals with ease.
A capable Agency can use its prior expertise to create unprecedented marketing efforts. It can help attract the audience and convert them into potential clients.
Here are five reasons to hire an eCommerce marketing agency to get the most out of your marketing strategies and resources.
1. PPC management
Setting up and managing paid campaigns for your company is a daunting task. You need to get the maximum results from your ad expenditure. It requires prior planning as well as continuous monitoring to get the best returns.
For an effective ad campaign, you need a copy that attracts the right audience and is compelling enough to make them click on your ad. The landing page is equally important and should be effective in maximizing conversion.
All this may seem like an ordeal, especially when you are responsible for running a business. An eCommerce marketing agency with prior experience in managing PPC adverts can help you set up, monitor, adjust and budget your ads. This will save you a lot of time, energy, and money.
2. Creative design
A good e-commerce marketing agency is well aware of the creative design process and its benefits for your business. The visual appeal of your website can attract potential customers and creates an image for your brand.
With years of experience in dealing with design concepts, an agency can help you set up a creative design for your website. It can also help you make changes to an already existing site. Apart from the visual appeal, the user experience is an essential factor that should guide your designing and marketing efforts.
There are numerous aspects to eCommerce marketing like retargeting ads, display ads, social media, etc. Your agency is well aware of all the design details and can help you chose a creative template that matches your brand identity and grabs user attention.
3. Knowledge of SEO technique
The best and the most effective way to get organic traffic to your site is Search Engine Optimization. The properly executed SEO techniques can increase the credibility of your site, and make it achieve a higher rank in google search results.
Numerous factors can help your online store get recognized by Google, and it requires an expert to make the best use of these factors. Some of the tactics that can help optimize your site for SEO are keyword research and keyword optimization.
You want to use relevant keywords that have the maximum search volume and lowest competition. Also, building external links to your site can maximize your reach to the right audience. Site loading speed, site structure, and error pages are elements that can also affect your search value.
4. Email marketing
E-mails have been around for years and serve as a reliable marketing tool for your company. Email marketing is a relatively inexpensive marketing strategy that can generate high returns.
Most consumers prefer receiving useful information in their mail that they can access at any time through their mobile devices. However, people receive numerous emails every day, and your important message can get lost in the flood of those emails.
A competent e-commerce marketing company can help you with an efficient email marketing strategy to grab and retain consumer attention.
5. Latest technologies and updates
The e-commerce marketing landscape is constantly changing with new and improves techniques replacing the outdated ones. It’s tedious to keep track of all these new technologies and elements. Also, learning to utilize these tactics can be time-consuming and expensive.
An eCommerce marketing company is always updated with the latest and advanced techniques. They can save your marketing efforts from going obsolete when new methods come into the picture.
Also, their in-depth knowledge and creative ideas will help you adjust your marketing strategies continuously.
Sina’s Weibo, often referred to as China’s Twitter is one of the most popular and influential social media platforms in China. According to Statista, it has over 523 million monthly active users (MAU). That’s massive!
So, if you want to connect with your consumers, promote your products, or expand your fanbase, Weibo marketing (adstochina.westwin.com/Weibo-Marketing) campaigns are a must.
What is Marketing Campaigns on Weibo?
On Weibo, you can launch different campaigns to create and enable effective communications with Weibo users. They can participate in your campaigns for fun, as a form of social interaction and to win the prizes offered by you.
Weibo campaigns help you or the organizers realize commercial goals. They include:
● Collecting valuable data of potential customers,
● Gathering original content
● Advertising products or products,
● Driving traffic to offline or online stores
● Collecting feedback from the consumers
You don’t need to spend any money to launch online campaigns on Weibo. The budget ideally depends on the prizes you have put up for the winners.
What are the Different Types of Weibo Campaigns?
Weibo comes with two major types of marketing campaigns: system campaigns and creative campaigns.
System Campaigns
You can launch system campaigns only if your account is verified.
System campaigns come with basic formats and rules specified by the Weibo’s team. There are six types of system campaigns that you can use as a marketing campaign on Weibo. Here’s a quick rundown of each of them.
1. The Lucky Roulette Campaign – It allows users to spin the roulette wheel for a chance to win a prize immediately.
2. The Flash Sales Campaign– Although it resembles the Lucky Roulette Campaign but such a campaign is more suited to e-commerce and O2O corporates planning to launch marketing activities. During Flash Sales Campaign’s, users can win a special discount for the promoted products or gifts but only for a limited period of time.
3. The Repost Campaign – This type of campaign needs users to repost a designated Weibo post. Sometimes users need to follow the brand’s account. The winners are randomly picked after the campaign period.
4. The Content Collection Campaign– This type of system campaign encourages users to contribute original content related to the products or brand promoted. This includes videos, slogans, pictures, or reviews.
5. In a Preordering Campaign– It is more apt for the release of high-value products.
6. Free Trial Campaign– It allows you to distribute product samples to your target audiences. The product samples can not only serve as a prize incentive but will also help you gather product feedback before the official release.
Creative Campaigns
Unlike, system campaigns you can initiate creative campaigns even if your account is not verified. You can create and customize creative campaigns according to your requirements and goals.
For example, you can adjust the rule and campaign format that suits your purpose.
Why Should You Use Weibo Marketing Campaigns?
You Can Disseminate Information with Ease
With Weibo marketing campaigns, you can spread the information effectively.
Once a user joins a campaign, s/he can share campaign information by creating a new Weibo post by default. But it is not mandatory.
However, it’s mandatory for users participating in a Content Collection or Repost Campaign. This helps spread campaign information quickly and make sure more Weibo users learn about the campaign and become participants.
You Can Attract More Users to Participate
You can customize the post content when users share the campaign information. With creative content, you can make your campaign stand out and attract more users to participate. You can add a hashtag to increase the campaign visibility.
It Is a Fair Platform
Last but not least, Weibo provides a fair platform for a lucky draw. It selects high-quality users and credible account intelligently. It does it in a systematic fashion so that account managers cannot hinder. Also, it filters out fake accounts effectively.
Long story short, marketing campaigns on Weibo are a must if you want to leverage the power of social media and stay ahead of your competitors.
So, do you have any questions about Weibo marketing campaigns? Have you explored the campaigns yet? Please feel free to leave your comments below.
How does a firm go from being like the rest to being considered a top advertising agency? More importantly, what does that mean for a company that wants to work with the best?
Let’s break down the steps required to be a top advertising agency Los Angeles, and why that journey is important for businesses at every level who want to do something different with their advertising.
Step 1: Industry Clout
Despite being one of the largest industries in the world, advertising can actually be a pretty small community sometimes. That means there are a lot of people that have a chance to break in and make a name for themselves—and there are lots of people who talk to each other about what’s happening in the industry. One of the most consistent ways to become a top advertising agency is to start a chatter in this community.
While many small agencies try to break off from this group, everyone inside knows that getting your name in industry publications like Adweek and on the lips of influential figures is the first step to becoming a top advertising agency. If you make a name for yourself in the industry, it means you could be contacted by bigger firms to help on projects, and that helps you network with bigger clients, growing your own name while learning from the established community.
Step 2: Something Splashy
After an agency has made a name for themselves in the industry, it’s time to get the attention of people who aren’t religiously reading trade magazines. At this point, it’s about doing what every top advertising agency does consistently: grab attention.
There are many ways for smaller agencies who want to be a top advertising agency to get attention. The most common way is to take risks and have them pay off. That could involve expanding a product’s usual demographic, trying out a new way of advertising or anything else that gets attention outside of just the industry itself.
Step 3: Provable Results
Making a splash is important. What’s more important is having the data to back up the effectiveness of that splash. Going viral is less important these days. Our attention spans are short. What matters is capitalizing on that attention in tangible ways. Having the creativity to get attention is the first half. What separates the ambitious from the successful is backing it up with data that shows results. Every top advertising agency balances both.
Step 4: Reputation Building
Your advertising agency has made a name for themselves, has done a campaign that made a splash, and has data to back up its effectiveness. What now? Something that’s ongoing: building that reputation. Many agencies try to gain notoriety, and that can be effective, but every top advertising agency knows that gaining a reputation for good work and great client management is more important. And it is focusing on the work and the client that separates the scrappy from the best.
Step 5: Constant Innovation
Stagnation. It kills in every industry, but much more quickly in advertising. The industry moves particularly fast, and that means more agencies fall from grace than stay consistently in the top. The ones that can claim to be a top advertising agency for a long time never sit still and never get comfortable. They constantly change and innovate so their work and their campaigns stay ahead of the curve rather than riding the coattails of others.
Why working with a Top Advertising Agency is important
Do you want innovation? Great work? An agency that knows how to treat its clients? Then you need to go with a top advertising agency. When you work with the best, you will know. Only the top agencies have gone through all of these steps to be considered one of the greats, now and into the future. Only by choosing a top advertising agency will you get a campaign that elevates your company to new levels of success. Don’t settle for good. Instead, look for agencies that have proven they have what it takes to be considered the best, and to stay in that position. They are the only ones who can get you where you want to go.
Anyone who has ever struggled to get their brand off the ground knows what a difficult undertaking it can be. Even the best, most brilliant and innovative idea has to face the market, and it’s far too easy for an underpromoted brand to get drowned out. Building a brand takes time, patience, know-how, and finesse, all of which can be difficult for you to do by yourself if you’re an upstart looking to establish a brand and watch it grow. This is the primary service offered by advertising agencies. Upstarts can reap substantial benefits by employing the services of an advertising agency in Austin. Advertising agencies dedicate themselves to taking a brand a long way.
How To Promote Your Brand Image
You have a product and a target audience. So how do you take one to the other while establishing a memorable rapport with your client base? The answer is with a standout brand image. One that suits your product while etching itself into the whims of your clientele. Is your product high-energy, like fitness gear or sporting goods? You’ll want a more bold and dynamic approach. Or if it’s skin care, perhaps more subdued. This is where an advertising agency in Austin comes in.
Hiring an advertising agency in Austin to serve in your corner gives you a remarkable edge over your competition when building a brand image. Advertising agencies use a number of resources and approaches to reach out and touch a target audience, and to turn the vision of your brand into more than just flashy logos and bold fonts; your advertising agency in Austin has a multi-faceted set of tools available to make your brand click.
How an Advertising Agency in Austin Creates Brand Experience
No matter what you’re trying to promote or who you’re trying to promote it to, an advertising agency in Austin uses approaches ranging from creative departments to content creation, to channeling messages through the latest communications channels for the smartphone age. Here are some of the approaches they employ:
• Information Gathering: The first step an advertising agency in Austin will take with you is to cultivate a well-rounded knowledge of everything: who you are, what your product is, what brand image you are looking for, your market competition, your target demographic, and what media platforms to use. All of this is set in motion to ensure demand is created and you get a healthy ROI.
• Brainstorming: Once an advertising agency in Austin knows all it can know about your brand, they will set about creating an image that accurately reflects your brand and wows your customer base. This all starts in the board room with an internal creative department. Using all the gathered knowledge, creative departments drum up several ideas to pitch to you and consult you about.
• Ad Creation: Finally, after brainstorming, the wheels are set in motion for an advertising agency in Austin to bring your brand image to life. This is where content creation comes in. For some brands and products, certain media outlets are more appropriate. For instance, if your target audience is Baby Boomers, you may be inclined toward traditional media like commercials. If you’re trying to get through to the younger set, you’re probably best served going through social media.
This is also where an advertising agency in Austin will determine your ad campaign. Depending on how elaborate the campaign, there may be sets, actors, and outside media personnel involved. Or if it’s a guerrilla marketing campaign, an appropriate public square to gather attention.
• Stats Gathering: When your advertising campaign is in full swing, the advertising agency in Austin will start accumulating metrics that show how your campaign is being received, and if it needs some tweaking. These metrics include increase in demand, market share, and measurements of repeat business.
If the advertising agency in Austin has been effective, you will see marked increases in all of these categories, and it will be finally reflected in your ROI, which will prompt further advertising and further demand with the ultimate goal of seeing your brand image grow into easy public recognition.
Advertising Agency in Austin
Getting a brand from your brain to the market might seem like a daunting task, but you don’t have to go it alone. An advertising agency in Austin with experience creating brand love for everything from sports teams to streaming services can help. Are you ready to make your brand into an experience?
WeChat became one of the key social sites, though initially, it was just a messaging app. The bulk of the Chinese population has accepted WeChat and its varied functions. So, by performing promotional activities through this site, companies can spread their brand name far and wide across the country. The most significant part is that WeChat participants include customers from all population segments; this is another tempting factor. Businesses can reach the targeted customer segment at a faster speed. WeChat shop is one particular method of using WeChat for promotional campaigns, and many companies have accepted this format because of the overall effectiveness.
Ways to Generate Traffic to Your WeChat Shop
The most striking feature of the WeChat shop is the payment feature. WeChat will be the billing system for the customers, and they can easily check-out after purchasing the desired items by using the one-click payment option. The easy login is another supportive feature; users will be able to do it automatically. Another salient feature is the automatic collection of the phone number, of course, with the user’s approval. The primary factor that all WeChat shop users must comprehend is that this system does not work on the search engine results; users cannot search and find it out. Hence, you will have to guide your clientele to find your online store. There are some practical ways to make your WeChat store always active with heavy traffic.
• WeChat Influencers: Using the potential strength of WeChat influencers is one way to augment site traffic. In China, influencers have more say on market conditions. The patronage of influences is an added advantage, and this will be instrumental in gaining the initial push that will set the site in motion. The influencer posts matter a lot here; this practically means that the possibility of even a first visitor becoming a buyer is very high.
• Go For Display Ad: You can opt for WeChat display advertising. This type of promotional campaign is practically a sure bet to increase the WeChat shop traffic. Here, you will get three different types of options; WeChat Moment ads, WeChat Banner ads, and WeChat Mini-program ads. All these three options are workable, and you must consult your SEO agency as regards the perfect one. They will study your practical requirement and assess meticulously, enabling you to take your strides confidently in the right way.
• Cross-promotion is another winning option in which the SEO manager promotes the site with different WeChat official accounts. Here distinctive and precise planning is imperative, and for this, the expertise of an experienced and talented SEO team is vital.
• Social sharing is yet another beneficial option that one can try for creating sufficient traffic to your website or sales portal. However, one must be precise in sharing data as regards the products or services. The reader must get the right message, which must include all the relevant details of your products.
• Creating content in tune with the customers’ penchant is another way to attract new clients. You can keep them engaged with recent topics related to the products or services they need or desire to have more details. Socially viral content or videos are sure to get mass appeal. Socially viral content or videos are sure to get mass appeal.
What You Can Expect from a Professional SEO Agency?
The expertise of a practiced SEO agency is a must to make your WeChat shop successful. The vital point is that the company must have hands-on experience in performing digital marketing in China. Such SEO managers will have comprehensive awareness regarding the requirements and aspirations of the various customer segments in China. Hence, it will be easy for them to draft customized SEO plans for you. The professional guidance of an experienced and technically apt SEO company will be of great help to all companies that have a plan to enter the Chinese market. They will make your entry smooth by applying meticulously-drafted strategic plans. The agency SEO team will do the required researches on competitor activities, consumer insights, multi-channel promotional methods, etc. The agency will help you to design and develop the store, managing the online store operation, creative promotional works, and also in providing professional customer service.
Marketing conferences are indispensable for the growth of any business. They bring like-minded people into one place and provide an opportunity to talk about varied aspects of a business. There are always many marketing conferences that take place all around us. It can be confusing to choose one that will satisfy our needs precisely.
Topic: Business conferences can discuss any topic related to business. It can be good to narrow down the selection of a topic that suits your business line. For instance, if you are keen on starting your new business in China or London, a China marketing conference in London can give you more insights. By doing so, you will also gain contacts and the latest information about businesses related to your domain. At the end of the conference, your takeaways will be value-adding too.
Guest Speakers: Guest speeches are what differentiate marketing conferences at a basic level. The more expertise the speaker has, the deeper the value you will gain from the marketing conference. Research about the speaker at prior. Understand where they can provide value and choose the marketing conference wisely. All this homework will help you maximize the return on investment that you put in the form of time and money to attend the conference.
Location: Marketing conferences can take place locally or globally. For example, global marketing conferences like the China marketing conference in London delivers an entirely different set of experiences compared to local ones. The choice of location of marketing conference also depends on which geographical area you are targeting next for your business growth.
Budget: Marketing conferences can often cost you. Before spending your hard-earned money on attending a marketing conference, assess how much the conference will give you back in terms of learning. But in most cases, attending a marketing conference shall benefit you in many ways than you can imagine. Deciding to attend a proven marketing conference organized by reputed organizations will assure your return on every penny spent.
Competition: If you are aiming at understanding what your competition is doing, marketing conferences should be your piece of cake. They will help you understand the competitor’s strategies. You can also learn about your competitors’ business in deep and get an opportunity to see how they are doing what they are doing. So never miss any marketing conference that has the highest probability of your competitor attending.
The number of days: Marketing conferences can happen single day or multiple days. Accordingly, your budget may also vary in case the conference is happening outside your location. Either you tweak your schedules to attend the most crucial marketing conferences or skip ones that may take too much of your time – the choice is yours and based on many factors!
Scope to network: Businesses need connections and networking. Sometimes, attending a marketing conference where you know no one will bring surprising connections and business expansions too. In fact, attending marketing conferences alone or in an entirely new location or new area shall give you opportunities to push yourself out of your comfort zone and make new connections.
Virtual or in-person: Marketing conferences are increasingly tending virtual due to the challenging aspects we are in currently. This is a great way to continue businesses and growth. However, attending marketing conferences in person have their uniqueness in making connections face to face. Either way, both do good in their own ways. Virtual events may take less of your time, need no travel, and are great to attain business updates. On the other hand, face to face marketing conferences create connections that can last long in an unimaginable way. They pave way for business growth like no other besides bringing you in contact with the best of the minds out there.
Conclusion
Marketing conferences present the best scope to get updated about global marketing events and happenings. They are solid opportunities to network and take your business to next level. You should consider aspects as mentioned above to choose to attend a marketing conference. Many factors like time, budget, location, topic, and speaker’s expertise come into the picture to decide whether to attend a conference or not. Be it virtual or physical, consider these aspects to maximize the returns on attending the marketing conference.
