Marketing Advice That Matters
The quality of video production, the knowledge of the production team, and understanding of video production techniques all impact the final video. When it comes to developing video marketing content for your small business you want to make sure that the video content representing your brand is well produced. Further, if the video is creative, visually appealing and detailed, it is bound to leave a strong impact on the viewer and increase retention, recall and memory.
With social media, video marketing has become an powerful channel to reach customers and clients. With that in mind, as small business owners seek to integrate video marketing into their efforts, let’s focus on the benefits small businesses can reap by outsourcing video marketing efforts to video production companies which offer a diverse set of film production services.
Benefits of Video Production Services to Small Businesses
1. Your video production services partner will manage the production team
Your small business is focused on the job at hand – which keeps the wheels of your business turning. If your small business does not deal with film production in any manner, it makes no sense to burden your workforce with the added responsibility of becoming an in-house film production team. Instead you are better off finding a video production service Miami provider who can partner with you on your video marketing efforts. By finding a video production company that you can work closely with – they’ll have the production team, as well as the expertise to efficiently manage the video production and help you create content that tells your story.
2. You don’t need any filming equipment
Another expense to consider if you’re thinking about taking video production in-house – is the equipment that is used to produce the marketing collateral. This can start with a camera and quickly grow from there to include a litany of other other devices including tripods, lights, audio equipment, as well as any number of tools to stabilize or capture shots with movement. The fact of the matter is there’s a lot of gear to consider – and of course knowledge on how to use that gear – for a small business that’s a lot of added expense and expertise to have in-house. Whereas if you work with a video production services firm they will have all the tools of the trade to capture your corporate video production or video marketing assets.
3. Expertise and Experience
Another advantage of working with a video production services company is access to the vast experience and expertise these companies have. These organizations have video producers and the various technicians that can help to capture and craft your video assets, as well as guide the production and work with with your team to ensure the production meets your vision. When you work with a video production services firm – you’re able to efficiently achieve your vision and tap into the power of video marketing for your small business.
4. Quick Turnaround Time
Film production companies that offer video production services deal with video production on a daily basis and help multiple brands and companies coming from a wide array of business verticals. That said, they should be able to help you quickly execute your video production strategy, rather then having to first train and internal team on how to utilize the equipment and then execute the production. Further, video production companies know how to work on last-minute changes, tight schedules and adhering to the deadlines identified for each video production project.
5. Latest Trends and Techniques
Your business is no different than so many others. Making the investment in a video marketing strategy – which will help to reach customers and drive the business forward. To that end, you want video production that is professionally done, on-message, and produced using the latest tools. The video production companies your speaking with will be familiar with producing corporate video content in 4K, as well as using a number of tools and techniques that allow your organization to produce video marketing content with a professional feel. Further, working with a professional video producer will allow your own business to share the latest trends and techniques within your own field.
So, if you are a small or large business that is looking to adopt a video marketing strategy, finding the right video production services partner will go a long way to achieving success and allowing your organization to identify, develop and produce corporate video content that resonates with your audiences.
Marketing is a massive industry worldwide, and there are a lot of options when it comes to places and media types to market through. If you’re a brand that wants to be noticed in some of the latest trending places, and it is appropriate for the products and services that you offer, then eSport is such a huge marketplace that it’s going to be a huge benefit if you can find a way to market your brand through it. As of 2020, the Newzoo Global Esports Market Report states that global esports revenues are going to grow up to $1.1 billion, which results in a lot of opportunities for visibility of your brand globally. However, eSports isn’t just as simple as buying ads space, or sponsoring teams or competitions on a whim; there are a lot of nuances that, if not done right, could see your brand booed out quickly, putting up blockades for further marketing in that sector. With the help of the right eSports agency, you can use their professional experience to help make a splash with the millions of fans watching eSports monthly.
Insight from an Experienced eSports Agency
Similar to any marketing agency, the biggest benefit you get from hiring an eSports agency is the experience they have in the marketplace. With experience comes knowing what can work in eSports marketing, what doesn’t work, and, most importantly, what eSports your brand would be able to mesh with. Fans of eSports are very passionate—and fickle—when it comes to the advertising and the brands that they see in what they are watching; any wrong move made in a marketing campaign can see your brand bombarded with negative feedback and reviews, and you’ll find it harder to get back into eSports marketing anywhere.
There are many places that an eSports agency can make recommendations that will help you focus your advertising because blanketed advertising everywhere in eSports is not going to be very effective; each game and tournament style has a very different viewer base. An eSports agency will analyze your brand’s appeal, and your businesses atmosphere, and will be able to match you up with the eSport or game genre that will best match your brand to start your eSports marketing campaign on solid ground.
Finding Appropriate Sponsorships for Your Brand
Sponsorship is the most common way that a brand will expand their visibility in the eSports arena; they’ll either choose an event to sponsor, a team in a specific eSport, or a specific player (or set of players) that stream actively and are well respected with a large fanbase in the eSports community. Through an analysis of your brand, an eSports agency will be able to narrow down the best choices for you, and help you in crafting a well thought out and creative way to entice a sponsorship deal that is beneficial to all sides. A majority of the funding for eSports competitions comes from sponsorship deals with brands, so there is a lot of space available to get your brand noticed in competition events.
Creative Thought Processes
Creativity is at the heart of any good and effective marketing campaign; people are going to ignore boring and constantly reused advertising techniques. With the help of an eSports agency you can get the opinions of a creative team with experience, and then, together, you can craft a marketing campaign that will grab the eye and hopefully the hearts of the consumers watching eSports. Trends change quickly, and being able to “read the room” when situations change in the world is something that an eSports agency is going to be able to excel at to ensure your brand is on point.
Cost Effective Marketing in eSports
Any marketing campaign is going to be judged primarily on its success through a return on investment (ROI) metric, ensuring that the amount of business your brand gains outweighs the marketing costs. With an in-house marketing team, you can do many things, but if you are breaking into a new marketing segment, you may not want to spend the extra costs on hiring new employees that are trained and have experience in that area. With an eSports agency at your initial meeting you can give them a budget you want to stay within, and they will be able to give you accurate expectations that will work within your budget, greatly reducing the ballooning marketing costs in-house teams can sometimes have.
An eSports agency gives you the necessary advantage you need when breaking into the eSports marketplace by leveraging the experience, creativity, and cost effective marketing campaigns that ensure that your ROI stays positive, and that consumers are drawn to your brand.
We all know that the game industry is not as it used to be! We are no longer in a time when a developer had an idea, developed a game, and brought it to the market to try to sell it. Today, game marketing and game development must work together to mutual benefit. No matter what, and for better or for worse, these two things are a couple. Game marketing does benefit the game developers, as well as the other way round.
In the early days, perhaps about thirty years ago, this beneficial link was not as obvious. Games were cool, but advertising was not. Just buy the game and play it on your console, and don’t worry about the ads; those were for television. Maybe you bought the game because you saw an ad for it, but for the most part, once you had the game, you had the game. That still exists; people do buy games and play them at will, but that is not the largest part of the industry anymore. Not when compared to game marketing.
Most games are not bought outright by the consumer. Sometimes, the player downloads the game for free and watches an ad to move forward in the game. A player is often willing to watch an ad to get a little extra help, or for a hint. That’s not the largest part of the industry, either. Not when you compare it to game marketing.
Games generate their revenue differently, and so the game developer must be aware of the audience opinion of the game before they even begin. Game marketing is a big benefit here in helping the developer understand how the players will be interacting. Consumers enjoy video games as a spectator sport as much as playing for themselves.
Game developers must know marketing
The good news is that there is a big market for new games and the people—that is the marketers, players, and fans—are always on a constant search for the next great innovative gaming idea. That could be a new marketing strategy, or a new game idea, so developers and marketers need to be together. Game marketing is essential to development for that reason.
Game marketing can tell the game developer what will sell and what is already selling. Maybe the competition has that market cornered. The developer should know these details before moving too far forward, before the game is too close to finished to implement any changes. One way in which game marketing benefits is by showing the developer what needs developing, according to what will sell.
After all, the game marketing pros already know the statistics. They know whether or not there will be audience interest. A game developer may love the game that they are working on, and they may be convinced that selling begins after completion, but it doesn’t. Marketing can provide insight into the age, the demographics, and even player preferences, and this should inform the developer. The marketer knows whether or not the game will be a success before its even ready for launch.
Game marketing makes the game better
When game marketing and a game development work together, there is magic. Games, as we said, are rarely sold any more. They are picked up, shared, talked about by influencers, and the way the consumer spends on the game is not the way it was thirty years ago, and an exceptionally creative marketing campaign matters now more than ever.
Finally, they just can’t work apart from each other. A great game marketing campaign will provide a game with dollars and visibility for as long as the game lasts, but marketers need to have an idea about what the game is about. They need fuel to write a great campaign, to write catch lines, titles, or to tell stories on social media. They need excitement to get those creative juices flowing. Game developers need that, too. They need new ideas, and a steady audience flow to bring in those new ideas and let them flow. All in all, this is a partnership that will bring about new ideas, new creations to appeal to a wider audience.
Don’t forget about that audience! It is the audience that both the game marketing experts and game developers are working for. As a game developer, don’t get too caught up in development. Use a game marketing company to help you bring your game to the world.
Hiring the right SEO expert is crucial for the success of your online business venture in today’s competitive scenario. According to surveys, more than 70% of website traffic is in the form of organic searches for online products and services. This emphasizes the significance of brand recognition and online presence, which can seldom be achieved by a business enterprise without the assistance of an SEO expert. Some of the most important steps to take before choosing a Houston SEO expert are as follows.
Good traits
Before you choose to hire the first SEO expert that you come across, check if he has some of the good traits that most of the experts in the field possess. For example- they must ask the right questions about your business, your expectations with SEO, and the problems faced by the company. A professional must be able to explain SEO in non-technical language so that it is easy for you to understand. They must also be able to explain the SEO process, which will be utilized for your specific business to achieve the desired goals. It is essential for an SEO expert to know what works for a specific company and what does not as this knowledge comes naturally with years of experience in the SEO industry.
An in-depth knowledge
When it comes to choosing an SEO expert in Houston, make sure to ascertain that the professional is well versed with the marketing techniques, which includes precise content strategies. The key to a successful SEO depends largely on the content, which is exactly the reason you need a professional for the task. The website content must be clear, concise, readable, and informative as millions of online buyers search for information pertaining to products before buying them online. Reliable and informative content builds a strong online presence. The SEO expert that you hire must possess in-depth knowledge about digital marketing strategies to help boost your business website.
Record of accomplishment
Reputed SEO experts take pride in their work and often display it to their customers without any qualms. You can check the list of their former clients to ensure that you are working with the right business partner to reach your goals. The majority of online businesses collaborate with the best SEO partners for long time results. If possible, check out with these businesses before you choose to work with a specific SEO expert. Ask several questions and ensure that you have a good communication rapport with your SEO professional before you choose to work with them. The last thing that you would want would be wasting your time and money by hiring the wrong person to boost your online business venture.
Digital Marketing is a broad term that encompasses all marketing channels and methods you can use to promote your products and services on the Internet. Unlike western countries, Internet channels and services are highly regulated in China by the government and it is not easy for businesses to connect with Chinese consumers. Therefore, many businesses prefer partnering with a reputed digital advertising agency China to overcome the difficulties and get the trust of Chinese consumers. And that’s not all. Below are many other reasons why you cannot ignore them.
Diversified Initiatives
Digital Marketing is Omni-channel and you need to target the right marketing channels to reach Chinese consumers. You need to have a customer strategy that would help you identify your target audience and determine how to craft a marketing message to each target customer group.
You need to also select the right marketing channels to send your marketing messages to and create useful content for each channel. A right digital marketing agency will shoulder all responsibilities mentioned above while you focus on core business activities. The digital marketing agency would use their skills and experience to ensure your marketing strategy helps you achieve your business goals.
But that’s not all. There are many other reasons why many businesses partner with a digital advertising agency China.
Provides Better ROI
One of the biggest mistakes foreign brands entering China market make is they grossly underestimate the budget required for effective marketing strategy. Incorrect budget allocation, insufficient funding leads to poor traction.
Without the right information, companies struggle to know how to allocate marketing budgets to different marketing channels in China and what type of results to expect. Digital marketing agencies in China have a good knowledge and understanding of the cost of marketing of different channels.
These marketing agencies also know which marketing channels to target based on your target audience. They would utilize the marketing budget in the best way possible and get you a better return on investment.
Wide Range of Marketing Services Under One Umbrella
As mentioned earlier, digital marketing encompasses multiple channels and you cannot achieve success by targeting one channel. You need to focus on search engine optimization, paid search engine marketing, blogs, vlogs, social media marketing, and many more things.
Digital marketing agencies have specialized teams for SEO, SEM, Social Media Marketing, and writing which have the required skills needed for success. This comes across as a great convenience as you don’t have to work with different experts. The marketing teams at digital marketing agencies work in sync and their synced and concentrated efforts increase chances of success.
A Better Understanding of Chinese Trends and Market
The digital landscape in China is unique and there is no guarantee your tried and tested strategies in the Western market would work in China. Chinese consumers don’t want to simply purchase online, they also want their shopping experience to include social media.
Many Chinese consumers shop from their mobiles and social media platforms like WeChat play an important role in their purchases. Digital marketing agencies with years of experience have a better understanding of Chinese trends and market and can prepare a marketing strategy to build your brand in China.
They Have Good Relationships with KOLs
Chinese consumers trust and seek the judgment of experts regarding content published online. The KOLs (key opinion leaders) are the way to go if you want your content to have high visibility.
Reputed digital marketing agencies in China maintain good working relationships with KOLs. Hence, these agencies can work effectively with these social media icons to strengthen brand visibility.
A Better Understanding of the Chinese Language and Culture
Baidu, the major search engine in China does not have an English version. So, you need to have a good understanding of the Chinese language and culture to create a website. A good digital marketing agency China would have Chinese language experts who can create content that will connect you to Chinese consumers instantly.
These are the few reasons why digital marketing agencies are flourishing and why you need to partner with them. Do you’ve any questions? Please feel free to leave your comments below, we’d love hearing from you.
WeChat is not just a social media platform in China, but an everyday necessity for over billion Chinese users. They use it to connect with family, friends, and acquaintances, and also for conducting business, making purchases, paying bills, and getting information. Most WeChat users check their accounts several times a day. That means that if you advertise your products and services on WeChat, you will be able to get them before a maximum number of people and potentially earn an excellent ROI.
Many foreign companies, however, stumble on the twin obstacles of language and culture. Very few have the fluency or the cultural understanding that is necessary for effective marketing on the local and national level. And there have been instances of companies making a faux pas that end up amusing or offending people and hurting their brands. To avoid this, you should consider hiring a WeChat marketing agency and working with them to promote your business on the social media platform.
Here’s why you need to work with a WeChat marketing agency:
You will need their assistance with account registration
Before you can open an account on WeChat and start using the platform for your business promotion, it is mandatory to make an official registration. The Chinese government requires this of all foreign companies that want to operate in the country and use its social media. You can sign up for a WeChat public account either as a foreign company or through a Chinese WeChat marketing agency.
If you choose the second option, the WeChat marketing agency will collect the necessary documents and fees from you and handle the complete registration on your behalf. You will then be able to enjoy all the advantages that are available to businesses with registration in China. These are not available to companies that the Chinese government has not officially sanctioned.
You will be able, for example, to use all the WeChat features and connect with users in China if you have registered on the platform through a WeChat marketing agency. However, if you registered as a foreign company, your outreach will be limited to WeChat users who live outside China. While that has its uses, it wouldn’t help you too much with your goal of making your brand known far and wide within the massive Chinese consumer market.
You will need their help to develop a better understanding of the Chinese market
To successfully market your products and services in China, you need to have a good understanding of the local conditions. Your marketing experience in other parts of the world may not necessarily be as useful here. Along with requiring fluency in the language and an understanding of the culture, you will need to be up-to-date on the consumer behavior and social trends that are unique to China. Without this knowledge, you will stand little chance of making it business-wise in the country. That’s why you need to hire a WeChat marketing agency to help plan a China-specific marketing strategy.
You will need their input for achieving maximum audience outreach
After setting up a WeChat account, the next step is to connect with your target audience and make them aware of your products and services. If you don’t have the language skill and cultural understanding to handle this aspect, it is best to work with a WeChat marketing agency. They will not only research the target audience on your behalf, but they will also help you to chalk out a social media strategy that will garner you more followers. Additionally, they will engage with the audience and answer their questions and concerns about your brand.
You will need them to draw up a mobile-friendly marketing strategy
A large percentage of Chinese users access WeChat via their mobile devices. To reach and engage these people, you need to have a mobile-friendly strategy in place. The WeChat marketing agency you hire will assist you in creating and optimizing mobile-friendly content that will increase your follower count and the web traffic to your account and site. With heightened online visibility, you are likely to see a marked improvement in your business. A WeChat marketing agency is, thus, a necessity for business success in China.
Baidu is the foremost search engine in China, and it is a must that companies that wish to earn the right market share in China must opt for Baidu advertising. You will have to consider one practical point; the bulk of the Chinese population believes the credibility of Baidu and hence the ad materials promoted through Baidu are likely to have a much more popular response than the other ways of advertising. There are various formalities that companies will have to watch out while advertising through Baidu. Hence, it is only sensible to get in touch with an SEO agency that is thorough with these formalities and who has hands-on experience in performing such tasks. Such leading agencies will be able to guide you properly as regards the subject of advertising on Baidu in English.
Advertising on Baidu in English – How to?
• Baidu is the popular search engine in China, and as Chinese people are ardently in love with the local language Mandarin, companies that plan to enter the Chinese market will have to build a Chinese website. The website should be in the local language, and remember, the language you use must be simple to the core so that the contents remain comprehensible to all population segments.
• After the website creation, companies will have to furnish all the business particulars such as the certificates of registration & tax clearance, the screenshot of the website, etc., to the Baidu. Once you give these and all other related documental proofs as wanted by the Baidu, they will conduct the verification process.
• If the Baidu team finds that your documents are perfect and in sync with their requirements, they will ask you to deposit a fixed amount, which is par for the course of Baidu registration. You will also have to pay the annual service fee.
Some of the main advertisement programs that Baidu offers are PPC Advertising, Baidu TV, Baidu Brand Zone, and Pay-for-Placement (P4P). All of these will be effective, as Baidu will reach a vast section of the Chinese population. That said, it is only prudent to hire a well-established SEO company to have effective advertising on Baidu in English.
• PPC Advertising allows companies to put their ads on the SERP, and this is a great opening for the advertisers. Baidu is the most accepted search engine, and the advertisement will travel across a broad spectrum of people. This reach will assure you grand traffic and consequently, the sales revenue.
• Baidu Pay-for-Placement (P4P) will give the advertisers the option to choose the ad positioning; they can bid for the same. However, here Baidu will take into account the quality score of the bidder and the price linked to the keyword.
• Baidu Brand Zone is another viable option, and going in with this option gives the advertiser the possibility of controlling the search engine results to a great deal. The advertiser can go for the above fold option, which will be visible to the searcher at one glance.
• Baidu TV is a unique advertisement option that Baidu offers to its union members, by which the advertiser can place the ad material on selected websites and preferred pages. Many companies prefer this option.
Hire an Experience Company
When you entrust the task of advertising on Baidu in English to a well established and experienced SEO firm, then you are sure to get the resultant dividends. Such an agency will have the desired requisites and the professional skills that will make the Baidu advertising winning. You can easily find the leading SEO companies that have experience search engine marketing in China. However, you must be prudent while picking the agency; you must choose the best from the list. The main thing that one will have to take into consideration is the experience of the firm; of course, you can find out this from the client list provided by the companies on the website. If there are sufficient numbers of clients, then you can deem the SEO agency as an experienced one. By hiring such a company, you can certainly make your company website come on the initial spots in the search engine result page (SERP).
