Marketing Advice That Matters
Search Engine Marketing in China
As far as the online marketing methods that prevail in China are concerned, Google is not the leading search engine. Consequently, marketers attach less significance in making the site in sync with the functional nature of this global giant. As Baidu is the most vital search engine, it is highly significant that the web portal must be optimized precisely to the requirements of Baidu. That said, marketers can employ different methods for making the site visible in front of prospective customers. Baidu pay-per-click is one such method, which will place the company’s products or services in front of the searchers. Baidu is one of the principal search engines in China and holds nearly 80% of the market share, and this practically means that Baidu has a final word regarding the success of online marketing in China.
PPC (Pay-per-Click)
PPC (Pay-per-Click) is a typical online marketing method wherein companies can post advertisements on search engine promoted links, and whenever a person clicks, the company will have to pay the already agreed amount to the publisher of the advertisement material; this can be the search engine, a website owner, etc. This method is one best practical ways to make the general public aware of the functions and products of the company and to attract new traffic to the related website.
Why Should You Invest in Baidu PPC?
Baidu is the top search engine in China, and the bulk of the search engine activities are tuned accordingly. In brief, Baidu means marketing authenticity in China. This authority search engine enjoys great acceptance in China and is widely held as a reliable search engine. Accordingly, the bulk of the population goes as per the advice of Baidu. Baidu PPC is just a part of the various tasks that are required to make online marketing in China successful. If the company becomes successful in Baidu marketing, then that means there will be an overall boost in sales.
The PPC ad that you place along with the Baidu search engine results will travel all across the country, and this will make your brand visible to millions of people. As your ad material will pop up in the SERP among the targeted audience, there will be so many people who want to buy your products. Those people who happen to see the ad will pass around the message within their friends’ circles and family members. As a result, Baidu PPC becomes a great practical tool to boost brand awareness, website traffic, and consequently, sales revenue.
However, which should be the target customer segment wherein the PPC ad must be posted is a vital point, as far as the winning nature of the search engine marketing is concerned. Appropriate research is necessary for assessing the requirements of the customers and for identifying the exactly needed customer segment. Here, the expert advice and guidance of an experienced SEO company becomes inevitable. As regards China, the leading search engine is Baidu, and hence, opting for Baidu PPC is the best bet to make the search engine marketing in China thriving. However, it is practically advisable to hire an established SEO agency for carrying out related tasks.
Hire an Expert SEO Company
Search engine optimization is a bit tough task; companies will have to devote a good deal of time to sort out the varied entailed tasks by the book. Small and medium-sized companies will find it very difficult to cope with these diverse tasks in the same way as the larger companies do. Such companies will have to spend a lot of time, effort, and of course, money for the same if they are setting up a separate department. There will be a need to hire a separate staff. The best way for small companies is to outsource the task of SEO to a dependable agency. The company must be familiar with the varied tasks that are par for the course of search engine marketing in China.
The sphere of marketing is ever-expanding, and nowadays, there are marketing opportunities in places you would never think to look at. One such place is in esports, which is rapidly increasing in popularity. Esports agency marketing is a veritable landmine for the hard-to-reach demographic of males between the ages of twenty-one to thirty-five who are difficult to reach via traditional marketing methods.
What are Esports?
Esports are essentially virtual sports – although, they are not necessarily video games about sports. Esports typically take the form of organized, multiplayer video game competitions between professional players, in a team or individually. Since around 2010, esports has become a significant player in the video game industry, and many game developers now actively design and fund esports tournaments and other events. As with any popular medium, esports has opened the door for marketing and advertisements, and many professional esports players have even acquired sponsorships. With lots of money moving around the esports arena, it is crucial for esports players to have their interests defended, and to have someone fight for them – this is where esports agencies come in.
Why are Esports Agencies So Important?
Esports agencies provide expertise and guidance. Like agencies for professional athletes, an esports agency works to help their clients to the utmost of their ability and to look after their client’s well-being. Esports agencies represent their clients to ensure they get the best deals and contracts. Esports players who sign up with esports agencies receive the following benefits:
1. Knowledge of marketing.
Any agency that represents a client must market their player. Often, esports agencies supply both roles as a negotiator and a marketer. Professional esports players may not be experienced with matters like marketing, advertisements, or potential sponsorship opportunities, which is why signing up with an esports agency is crucial to the financial success of a professional esports player.
2. Understanding contracts.
Esports agencies ensure that any contract their client signs is exactly what their client desires, with no hidden loopholes or tricky language. Contracts are often heavily worded with legalese language that can be difficult to parse through and understand, which is where your agency comes in. Esports agencies have lots of experience and knowledge when it comes to contracts, so professional esports players can rest easy knowing that their interests are being well looked after.
3. Established connections and reputation.
Networking and connections are vital to most professional fields, and esports are no exception. Esports agencies already have connections in the field and can properly represent their client. Having connections allows esports agencies to more easily negotiate deals with organizations or teams, and the esports player will benefit immensely. In addition to having connections, it is also important to have an established reputation in the esports world. No professional esports player will want to sign up with a fledgling agency, or with an agency that no one has heard about. Being an established esports agency gives you credibility, and esports players will flock to established agencies that have also demonstrated reliability and professionalism.
Esports agencies play an important role in an esports player’s success, and they also provide numerous benefits and advantages for these players. They are in the player’s corner, and they will do everything in their power to help their client succeed.
Companies today have a different life cycle than they did previously. Obviously, startups existed long before the term became popular, but they are also completely different in how they grow and expand. Today, they are often grown internally with very little relationship with other agencies. Oftentimes, they will rely on internal staff doing many different roles, which works extremely well for a while. Eventually, however, a company will get to the size that external expertise is not only required but is the safest and most affordable way towards future success. And at these times, companies look for advertising agencies Los Angeles.
Despite the many examples of companies seeing problems by relying exclusively on internal advertising, many companies refuse to use advertising agencies in Los Angeles. There are, however, many benefits and advantages to looking outside your own organization for advertising. Here are just a few reasons why you should.
1. Get an Outside Perspective
Perhaps one of the biggest and best examples of the pitfalls of relying on your own team is the Pepsi commercial with Kendall Kardashian from 2017. The retribution was near-instant online. The ad was almost immediately pulled from circulation, with apologies for its content coming from the company and the ad’s star. It was also the first ad Pepsi released using their exclusively in-house ad team that was announced the year previous. Since then, Pepsi has used advertising agencies in Los Angeles alongside their in-house team to ensure a synergy of great content that has an outsider’s perspective.
So how could an outsider’s perspective have saved Pepsi in this instance? When companies only use internal teams and reviews, they often can’t see what everyone else sees, or they may not have their pulse on the culture happening around their product. Outside perspectives can argue for ideas that are less likely to cause the wrong kind of stir and help a business grow its presence in a new way, rather than an expanded version of what they have always done. Partnering with advertising agencies in Los Angeles can help switch things up.
2. Discover New Creativity
Speaking of switching things up, it’s important to call on advertising agencies in Los Angeles to inject some new creative life into your brand. When companies grow, especially when they grow rapidly, they tend to try and do what they have always done in their advertising, just on a grander scale. This may work for some companies—Sriracha for example has seen great success with their “no advertising” campaign—but for most companies, growing is a chance to expand to different markets and demographics. Using the same creative life may not help bridge those gaps.
Many companies head to advertising agencies in Los Angeles for brand new creative life that can help them update their look, feel, and messaging in anticipation of the next big leap in success. By using the right agency, you can help prepare your company and products for the world stage with a bold new direction that captures what worked in the past without being tied to it.
3. Tap into Your Niche in New Ways
Many products and businesses today start in a niche market before expanding outwards to the mainstream. And in these instances, they can create strong connections with everything from other companies to important influencers. Navigating those niche markets, however, can be difficult as you expand outwards, and advertising agencies in Los Angeles can help you leverage them in a way that will help you keep your core audience without alienating them.
The new world of startups has changed from how businesses used to work. Today, you can start small, but there comes a point where you have to grow, and to do so you need to grow properly. That is the perfect time to start searching for advertising agencies in Los Angeles.
If your company is looking for new levels of success or is experiencing growth that you want to capitalize on, then it may be time to shop advertising agencies in Los Angeles. The best agencies, especially in emerging markets like esports, can help you get creative, tap into your existing resources, and bring a necessary outside perspective to help your company grow and succeed.
Close to 3.5 billion Google searches are made every single day: let this sink in for a while. A number that high can only mean one thing; people are becoming more and more reliant on the internet for answers. The chances are that people are already looking up something your company offers online right now. How do you get them to click on the link to your company website? How do you get the traffic up and going while engaging with potential customers and helping them decide that your services are the ideal choice for them? How do you convince them to pick you out of a thousand other options? The answer is simple, really. Get your company to become Search Engine Optimized (SEO)!
What Is SEO?
Let’s run over the basics real quick. SEO is the practice of using worldwide search engines (like Google or Bing) to promote your brand, market your business, and put your company’s website in front of a larger target audience. After all, they are searching away; they might as well find your website while they’re at it! Search engines like Google offer paid ad methods, but the real way to attain new levels of marketing potential for your company is through SEO without paying for ads.
The “SEO Effect”
SEO is an integral part to the ideal digital marketing strategy. There are multiple ways to grow your business (whether small or large) by means of the internet, such as social media, YouTube or video marketing, Facebook & LinkedIn Ads, etc. The list is endless, really. But what sets SEO apart from the other means of digital marketing?
Social media ads are uncalled for; you may be browsing through your Instagram feed when your paid ad pops up on a customer’s feed: there’s a chance you catch their attention, but there’s an equal probability that you won’t. However, with search engines, they’re expecting to see something related to your website because they’ve searched for it. This is what’s known as the SEO effect: it’s really all about showing up when people have a question that needs an appropriate solution.
The Main Benefits of SEO
Brand Awareness
The biggest challenge for small/medium-sized companies is their brand’s UN-awareness. But with the right SEO tools, your site will appear on the first page of the major Google search engine! This is the biggest advantage of getting a higher ranking on the SERPs! Your potential customer would choose to trust your brand over others when it has a good web presence. Whether you want to expand your brand awareness locally or nationally, you have to take the first step of investing in SEO; and there’s no better way to do this than hiring an SEO expert company to do so!
Better Conversion Rates
Not to mention, once this SEO-optimized website is up, it will be faster, easier for customers to surf, and displayed perfectly on all types of devices (phones, tablets, etc.). This, turns out, is a great way to grab the attention of the customer, which in turn helps generate loyal customers, returning web surfers, and subscribers! For new companies in their embryonic stages, one of the biggest aims is to improve conversion rates.
The SEO Effect?
If you own a small or large business in Plano and are wondering about hiring the services of a Plano SEO agency, you’re not wrong to do. Since the primary concern for most businesses is to retrieve as much traffic to their website as possible (which in turn, helps in increasing revenue), considering an SEO agency in Plano would be beneficial. Note that SEO is not something that can be learned overnight; even if you have the key basics under your belt, the benefits of a Plano SEO agency include ample experience in the field, professionalism, and save time, energy, and (believe it or not) money for you!
The Importance of SEO to your Business
As you may have deduced by now, a poorly maintained or non-existent SEO strategy can have catastrophic repercussions to your business, big or small, considering the role it plays in the world of digital marketing today. The effects of SEO will only grow larger with time, so there’s really no escaping it either.
While expanding your business overseas to tap the vast Chinese market is an attractive proposition, it comes fraught with the difficulties of navigating complex legalities in a language you may not be entirely familiar with. Further, there is also the crucial issue of marketing your brand to your potential customers. Again, without knowing Cantonese, Mandarin, or any of the other languages spoken in China, it is going to be an uphill task to convince people that your products or services will bring them much-needed benefits.
So, what do you do? Put your business on hold until you develop your multilingual skills? Well, a better idea would be to hire a digital marketing company in China to handle your marketing campaigns for you. Let’s consider some of the major activities that a digital marketing company will perform to help boost your business:
They will steer you around bureaucratic roadblocks
Establishing your business in China involves providing the local authorities with your business registration and various other documents, paying a requisite fee, and then waiting for a few months to get the official permission. Depending on what your business is, you may also need to obtain permission from several civic bodies. You will also need to understand and comply with local codes and legalities.
Such matters can be daunting enough in your own language, but doubly so when you can’t make head or tail of the official documents. However, with a reputable and experienced digital marketing company to guide you through the bureaucratic process, the task will be considerably more manageable.
They will vet your marketing concepts
While you may have certain ideas about how you want to market your products and services, it will be best if you review them again with the digital marketing company in China. This is especially essential if you come from a country that is culturally very different from China. What works abroad may not necessarily be as effective or, even, acceptable in China.
To successfully market to the Chinese, you need to understand their social, economic, and political cultures, and the influence these have on their everyday lives. And the quickest way to understand is by having someone from the same culture guide you and advise you about nuances you might have otherwise missed. The digital marketing company will come up with advertising campaigns that will avoid cultural faux pas and resonate better with the target audience.
They will help set up your social media account
Getting a business account on the leading Chinese social media platforms can be almost as complicated as getting permission to do business in the country. Since the Chinese government wants to make sure that only legitimate and law-abiding businesses can gain access to the Chinese market, they are diligent about vetting businesses before they allow them to use social media in China.
The digital marketing company in China will help you to file the paperwork for opening a social media account. And, after the official approval, they will assist you with setting up the account and formulating an effective social media marketing plan.
They will help you identify potential customers
Targeting the right demographics is one of the essential tenets of successful marketing. So, if you want your brand to become a household name in China, you will need to research your ideal customers. What age group is most likely to use your products and services? Will women be more likely to buy them than men? Are your offerings geared more towards a particular socio-economic class? Where are your ideal customers located?
Bear in mind that what might sell in Tier-1 cities in China may not fly off the online shelves in Tier-3 or Tier-4 cities. Also, you won’t have much luck if you advertise super-luxury items to a young audience without much spending power.
They will help you market to the right demographics
That can include connecting with regular people and influencers on social media, setting up PPC advertising, creating advertising banners, writing advertisement copy, making marketing videos, organizing promotional events, and more.
As you see, teaming up with a digital marketing company in China will be distinctly advantageous in establishing a strong business foothold in the country.
When looking for a digital marketing company to pull off marketing campaigns in China, you may find yourself lost and confused more often than not. How do you separate the legitimate offers from the impossible ones? How do you ensure the success of your campaign in China? Read on and find out more about how to pick the right digital marketing company in China for your brand or business idea.
Make sure the company knows its way around China’s social media ecosystem
Now the tricky part about marketing in China is that it doesn’t quite operate like other countries. Even though China has been ranked the most attractive market for the 6th time in a row in the world, when it comes to digital marketing, one must be extremely careful about picking their suitable digital marketing company. Since other familiar tools such as Facebook, Google, and Twitter, which are ideally used to market and promote your company won’t work in China, you have to be extra cautious.
China’s social media needs are met primarily by 3 companies: WeChat, Baidu, and Weibo! This seems like a small pool of options when compared to the wide range of social media platforms available in other countries. But when you hire a marketing company, the first thing you must ensure about them is that they have played this game before, and they’ve played it good- they must be familiar with the Chinese digital ecosystem.
Challenges One May Face
• The Ever-Changing Ecosystem
We’ve established that advertising and marketing in China is hard enough, but add to that the inconsistent and heavy regulations involved (that are constantly changing, by the way), you’ve got another problem coming your way. The strict advertising limitations is yet another thing you must consider. All of this does make for a rather complex environment to tap into.
• Lack of Data Flow
Different digital marketing channels in China are isolated, if you think about it. This is because of the aggressive competition between them. This further leads to poor data flow and demanding optimization with campaigns!
• A Whole New World: Language & Culture
Advertising in China is no joke- did you know that the most suitable option while appealing to the Chinese population is advertising in Mandarin? Scarce knowledge and lack of awareness about international competency often leaves global companies confused about starting to advertise in China!
Hire for a more holistic marketing campaign
So, what is the buzz about SEO- and just how effective is it with regard to marketing campaigns? Is it really worth the hype? Well, the truth is that digital marketing companies today put all their eggs in one basket and focus solely on keywords in order to make their SEO search phrases more efficient. But in reality, those keywords have little impact on your marketing campaign’s success. Apart from the keywords, one must put in a tonne of secondary research and work on developing ads, corresponding landing pages that are captivating, and gripping content that essentially turn those clicks into sales.
Don’t forget about your ROI
While most reliable sources of digital marketing companies prove the Return On Investment (ROI) of their efforts, it wouldn’t help to have tools and other analytics to help demonstrate the business growth in China. If your hired help is showing you anything similar to the following, you’re in good hands:
• Analytical tools demonstrating the metrics and growth over a timeframe of your website traffic and the success of your ads.
• A call tracking log that shows the leads you’re closing every day, helping measure the number of sales for a given period of time.
• Tools used to show how one could reduce the cost of advertising per new customer, and thereby increase the potential profit margin.
Have Your Game Plan Ready
Last but not least, make sure to have your marketing plan with a high-level overview sketched out by them before anything else. Ensure they have a meticulous plan and detailed process in place, while being able to explain how it’ll work for you in the long haul. With the right digital marketing company, there’s nothing you cannot do in China!
For successfully penetrating the Chinese market means brands are able to distinguish their products from the substitutes. It is very challenging for achieving this level of brand consciousness and promoting your brand in China is totally different than the rest in the world. Brand awareness has an effect on people’s minds. This means a customer can able to connect the slogan, the logo, the name and other attributes of a particular company or product. In this post, we will explore how digital marketing agency in China can leverage to build your business in China.
The key to sell in China is Digital Branding
Any discussion on how to develop brand awareness in China requires tapping the digital environment as a priority strategy. According to a report in 2018, the internet penetration in China is more than fifty percent which means there are three to four times the number of smartphone users and over twelve times the number of mobile payment users than in the United States. In addition to that, the rural internet users are also increasing with a penetration rate of over 35 to 40 percent.
For promoting a band successfully, it requires a target to reach, uniqueness and exclusivity of the product or the business to create an impact in the market. A digital marketing agency will help your business to full ambitions and create specialized services and products that will help to tap a large audience. The USP or Unique Selling Proportion is central to how visible and valuable your business can become in the market. Business needs to understand that the efficiency to manage a brand depends directly on how your company’s employees understand your products and promote its values to the consumers.
Trending Strategies to Build Your Business
Here we will be discussing some of the core trends that you must note while formulating a digital marketing strategy.
Short Videos
This is a huge trend in China and there were more than 350 million viewers of shirt video. The short video platform is becoming lucrative for branded content. The brands who promote their services and products through videos earn three to four times more. When using this strategy, you have to remember the “Five Seconds” rule where you need to catch the viewer’s attention in the first five seconds.
OmniChannel Policy
No algorithm can able to give you accurate data when and why each client will be making a purchase or an acquisition. E-tailers use omnichannel e-commerce because they have built up offline investments over the years. Over the years, retail customer interaction has been changing rapidly from traditional ways of visiting the stores to shopping in the comfort of our own place through e-commerce. Now various e-tailers use a New Retail omnichannel policy that demands higher customer-centric interaction that can be achieved seamlessly through leveraging data technology.
Group Purchases
Your digital marketing agency in China encourages a close group of people to purchase together for availing high discounts and forms a significant portion of online sales. It is a fast-growing trend based on the share/split model.
Tools for creating Online Buzz
The development and maintenance of online buzz are fundamental for longevity and brand appeal in China and here are few tools for creating online buzz. For social media networks use Tudou, Youku, Weibo, and WeChat. Use Taobao for online shopping websites. Since China is the best for new websites and for online communities use Douban. It is important to stay up-to-date with these popular platforms as the latest topics and issues trending on these platforms so that you can able to promote your brand effectively. For instance, a luxury leather goods company uses the power of social media and mobile shopping to appeal to Chinese millennials.
Content Marketing
For any brand to flourish content is the king. Hire a digital marketing agency in China to create engaging content for consumers that should be informative and entertaining. It will allow a consumer to hold, sometimes, negative, positive or lasting associations with your brand. Consumers can provide feedback on various social media platforms that will help you to understand their online behavior and create promotion strategies for preserving the image of the brand.
